Social psycho advertisement
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The document criticizes how the ad abuses social concepts to influence perceptions and direct people towards infidelity, showing the importance of moderation to avoid offense.
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Article Choice
I chose the advertisements that I did because I was interested in how they related gender to
food. Each advertisement is marketing a certain food: gelato, candy bars, or ice cream. Each
advertisement depicts either females alone or females in specific gender roles. I was also
intrigued by the advertisements because I am female and I enjoy eating chocolate. When I have
had a hard day I enjoy coming home and indulging in dessert to comfort myself. Some of the
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tendency to desire sweet foods after a hard day at work.
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Audience. Each advertisement has a specific audience to which it appeals. Each
advertisement depicts mostly white actors and actresses. The intended audience of these
advertisements are people who use food as reward. The audience for these advertisements
would most likely be people from a westernized civilization who have excess food to use for
pleasure or reward. For example, people who live in countries where there is not easy access to
plentiful amounts of food would not have the same relationship to food as the people depicted in
these advertisements. There are other aspects of the advertisements that make me think the
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advertisement appears to be a traditional Christian wedding, based on the presence of a priest
and the decoration of the church. The Freddo Ice Cream advertisement depicts children, all of
them white, and represents a democracy in which people are elected to government positions.
The Celebration advertisement is also showing individuals—all of whom are also white—who
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more westernized and privileged notion. Based on my observations, I believe the intended
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Message. The message the advertisements are sending all seem to be about the
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The Freddo Ice Cream advertisement is also showing a relationship between food and people.
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men. It also is showing a relationship between women being the ones .
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Responsibility of a Critical Thinker in Contemporary Society 1
RESEARCH PAPER 3
Responsibility of a Critical Thinker in Contemporary Society
Dominique Noble
General Education Capstone
Candy Henry
11/23/2014
Domestic violence, depression and obesity are issues that are of most concern in any single community. This has been so due to the level of sensitivity that accompanies these issues. Every society therefore, has a survival tactic on how to handle the effects of this issues which can lead to adverse effects on a person`s self-esteem if not properly handled. Critical thinkers however have a huge role in controlling the effects of such issues.
Domestic violence is the pattern of human behavior that follows a series of violence or any other form of abuse from one person to another domestically. This involves intimate relationships, marriage or courtship and involves violence in form of battery, domestic abuse or spousal abuse. Through this violence one may acquire physical, sexual or psychological harm by physical aggression and assault that is, kicking, biting, hitting, strangling, burning or amputating.
Depression is a psychological condition mostly associated with deep thoughts and stress. It is defined as the state of having low mood leading to distractions while carrying out daily routine, behavior and feeling. This condition makes a person feel hopeless, worthless, increased anxiety and high level of irritability and restlessness. The side effects associated with depression are; one suddenly losses interest in activities that were pleasurable to him or her may experience weight loss and may even at times have loss of appetite or increased appetite.
Obesity on the other hand is a condition that is medically described as the accumulation of excess body lipids or fats to an extent of causing health problems or to an extreme of reducing the life expectancy of the patient. This condition is achieved when the body mass index exceeds 30kg/m2, with limits between 20-30 kg/m2 being considered as overweight. This condition increases the person`s risk of contracting various diseases such as heart attack, some types of cancer and even diabetes.
Literature Review
In a move to reduce the growth of the above contemporary issues, the government and concerned parties such as the activists are creating awareness on the issues. This involves ways in which to overcome situations when faced by these challenges. One of the best ways of doing so is through educating the citizens on these issues, which is done through previous published works in line with other methods. The following is a detailed literature review into the finding of other scholars on this contemporary issues discussed above and the responsibility of critical thinkers in the control of this issues.
Wilson (2009) found out that 74 percent of the women ...
Discussion1 Racism and PrivilegeIn many societies certain grou.docx
Discussion1 : Racism and Privilege
In many societies certain groups possess more resources and hold more power than other groups. In some of these societies, racial discrimination and racial tension also exist. While members of the societies may openly acknowledge that unequal distribution of power and racism are present in their society, many fail to examine the complex relationships between privilege and racism. Social workers must understand this complex relationship so they can educate and empower their clients. Empowerment is the cornerstone of social work practice
.
In the book
Black Empowerment,
the author,Barbara Solomon, writes, "Empowerment refers to a process whereby persons who belong to a stigmatized social category throughout their lives can be assisted to develop and increase skills in the exercise of interpersonal influence and the performance of valued social roles" (p. 6).
Empowerment practice is based on a collaborative relationship between worker and client, initiated to promote the client's power through self-actualization, self-determination, and the fulfillment of personal goals (Gutierrez, Parsons, & Cox, 1998). Further, this process includes increasing your clients' awareness of the structural oppression that exists and its impact on them. It is the role of social workers to empower clients and to bring about awareness of the inequalities that exist in society. This is done two fold—through work with clients on the micro and mezzo levels and on a macro level through work in organizations and communities.
Social workers cannot effectively empower clients without first understanding the mechanisms of oppression and how they impact their day-to-day work. Then social workers can recognize the impact on their clients' lives and apply the appropriate skills.
To prepare: Review the case study "Working With Individuals: The Case of Mary."
·
Post
an explanation of the relationship between racism and privilege.
·
Furthermore, explain how the concepts of racism and privilege relate to "Working With Individuals: The Case of Mary."
·
Explain the impact of racism and privilege on social work practice.
·
Provide recommendations for how you as a social worker might use an empowerment perspective when responding to Mary.
·
Be specific and provide examples from the case. Also, identify specific skills social workers might employ.
References (use at least 2)
Adams, M., Blumenfeld, W. J., Castaneda, C., Hackman, H. W., Peters, M. L., & Zuniga, X. (Eds.). (2013).
Readings for diversity and social justice
. (3rd ed.). New York, NY: Routledge Press.
Chapter 11, (pp. 77–86)
Chapter 12, (pp. 86–92)
Chapter 14, (pp. 96–101)
Chapter 15, (pp. 102–109)
National Association of Social Workers. (2007). Institutional racism & the social work profession: A call to action. Retrieved from
http://www.socialworkers.org/diversity/InstitutionalRacism.pdf
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Soci final 314
This presentation discusses how the objectification and sexualization of women in media such as advertisements can contribute to the development of eating disorders and other psychological issues in women. It provides examples of advertisements and media images that treat women as sexual objects and promote unrealistic beauty standards. The presentation cites research from the American Psychiatric Association linking exposure to such objectifying media to increased rates of mental health issues like depression, low self-esteem, and eating disorders in women and girls. It argues that a broader societal shift is needed away from sexualizing women in order to improve women's mental wellbeing.
Relationship, attractiveness & body image.pdf
The document discusses various topics related to relationships, attractiveness, and body image. It begins by exploring why humans have a fundamental need to belong and form social attachments. Experiments show that social rejection causes psychological pain. It then examines factors that can influence interpersonal relationships like proximity, similarity, and physical attractiveness. The document also covers body image issues, noting they are not limited to females. Social comparison theory is introduced, along with the potential dangers of comparing oneself on social media. Finally, the concept of body positivity is presented as a way to appreciate one's body and focus on abilities rather than appearance.
The document provides an overview of the psychology underlying human relationships and social connections. It analyzes how physical attract
Socialisolation May22
The document discusses the negative effects of social isolation on mental health and physical health. It notes that social isolation is associated with increased rates of mental illness, hospitalization, health problems, and even premature death. Being socially isolated can lead to constricted thinking, hopelessness, and stress that damages the body over time. Research shows that social relationships and interactions are essential to survival and well-being.
Social psychology journal
This document analyzes a clothing advertisement that promotes gender stereotypes. The ad shows a man wearing a dress and caring for a baby unhappily, reinforcing the stereotype that men cannot or should not care for children. It also implies through its caption that the world would be in chaos if only men cared for children, showing prejudice against men's childcare abilities. Additionally, replacing a woman with an upset man caring for a child reinforces the stereotype that caring for family is exclusively a feminine role. This negative stereotyping can lead to job discrimination against women and highlights the importance of promoting gender equality and equal opportunities for both men and women.
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Discussion Forum Questions:
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ii. What was the concept or philosophy of the architect or founder that makes the building historically significant / meaningful?
2. i. Where and when was the building built?
ii. How the context, building period and evolution makes the building historically significant and meaningful?
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3. i. What is the form, or shape of the building?
ii. How the form or shape of the building contributes in making the building historically significant and meaningful?
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Similar to Social psycho advertisement
SCS 100 Theme 2 Project 2 Exemplar Article Choice .docx
SCS 100 Theme 2: Project 2 Exemplar
Article Choice
I chose the advertisements that I did because I was interested in how they related gender to
food. Each advertisement is marketing a certain food: gelato, candy bars, or ice cream. Each
advertisement depicts either females alone or females in specific gender roles. I was also
intrigued by the advertisements because I am female and I enjoy eating chocolate. When I have
had a hard day I enjoy coming home and indulging in dessert to comfort myself. Some of the
advertisements portray women as having a desire for sweets, which made me question my own
tendency to desire sweet foods after a hard day at work.
Assumptions and Observations
Audience. Each advertisement has a specific audience to which it appeals. Each
advertisement depicts mostly white actors and actresses. The intended audience of these
advertisements are people who use food as reward. The audience for these advertisements
would most likely be people from a westernized civilization who have excess food to use for
pleasure or reward. For example, people who live in countries where there is not easy access to
plentiful amounts of food would not have the same relationship to food as the people depicted in
these advertisements. There are other aspects of the advertisements that make me think the
intended audience is white and westernized. For example, the marriage in the Milky Way
advertisement appears to be a traditional Christian wedding, based on the presence of a priest
and the decoration of the church. The Freddo Ice Cream advertisement depicts children, all of
them white, and represents a democracy in which people are elected to government positions.
The Celebration advertisement is also showing individuals—all of whom are also white—who
again are using food as a way of celebrating. Finally, the Antonio Federici advertisement is
depicting a white nun being sinful by eating chocolate, which again seems to be portraying a
relationship between indulgence and food. I believe the relationship of food as indulgence is a
more westernized and privileged notion. Based on my observations, I believe the intended
audience for most of these advertisements are middle-class, white women.
Message. The message the advertisements are sending all seem to be about the
relationship between people and food. For the Federici advertisement, the message is that
women use rich, sweet food for indulgence and as a “guilty pleasure.” The advertisement even
seems to relate the indulgence of this sweet food with sin by showing a nun who is pregnant.
The Freddo Ice Cream advertisement is also showing a relationship between food and people.
In this advertisement, I observed that the girls are the ones serving food, while the boy is the
one running for office. This advertisement seems to portray a stereotype of women serving
men. It also is showing a relationship between women being the ones .
Responsibility of a Critical Thinker in Contemporary Society 1 .docx
Responsibility of a Critical Thinker in Contemporary Society 1
RESEARCH PAPER 3
Responsibility of a Critical Thinker in Contemporary Society
Dominique Noble
General Education Capstone
Candy Henry
11/23/2014
Domestic violence, depression and obesity are issues that are of most concern in any single community. This has been so due to the level of sensitivity that accompanies these issues. Every society therefore, has a survival tactic on how to handle the effects of this issues which can lead to adverse effects on a person`s self-esteem if not properly handled. Critical thinkers however have a huge role in controlling the effects of such issues.
Domestic violence is the pattern of human behavior that follows a series of violence or any other form of abuse from one person to another domestically. This involves intimate relationships, marriage or courtship and involves violence in form of battery, domestic abuse or spousal abuse. Through this violence one may acquire physical, sexual or psychological harm by physical aggression and assault that is, kicking, biting, hitting, strangling, burning or amputating.
Depression is a psychological condition mostly associated with deep thoughts and stress. It is defined as the state of having low mood leading to distractions while carrying out daily routine, behavior and feeling. This condition makes a person feel hopeless, worthless, increased anxiety and high level of irritability and restlessness. The side effects associated with depression are; one suddenly losses interest in activities that were pleasurable to him or her may experience weight loss and may even at times have loss of appetite or increased appetite.
Obesity on the other hand is a condition that is medically described as the accumulation of excess body lipids or fats to an extent of causing health problems or to an extreme of reducing the life expectancy of the patient. This condition is achieved when the body mass index exceeds 30kg/m2, with limits between 20-30 kg/m2 being considered as overweight. This condition increases the person`s risk of contracting various diseases such as heart attack, some types of cancer and even diabetes.
Literature Review
In a move to reduce the growth of the above contemporary issues, the government and concerned parties such as the activists are creating awareness on the issues. This involves ways in which to overcome situations when faced by these challenges. One of the best ways of doing so is through educating the citizens on these issues, which is done through previous published works in line with other methods. The following is a detailed literature review into the finding of other scholars on this contemporary issues discussed above and the responsibility of critical thinkers in the control of this issues.
Wilson (2009) found out that 74 percent of the women ...
Discussion1 Racism and PrivilegeIn many societies certain grou.docx
Discussion1 : Racism and Privilege
In many societies certain groups possess more resources and hold more power than other groups. In some of these societies, racial discrimination and racial tension also exist. While members of the societies may openly acknowledge that unequal distribution of power and racism are present in their society, many fail to examine the complex relationships between privilege and racism. Social workers must understand this complex relationship so they can educate and empower their clients. Empowerment is the cornerstone of social work practice
.
In the book
Black Empowerment,
the author,Barbara Solomon, writes, "Empowerment refers to a process whereby persons who belong to a stigmatized social category throughout their lives can be assisted to develop and increase skills in the exercise of interpersonal influence and the performance of valued social roles" (p. 6).
Empowerment practice is based on a collaborative relationship between worker and client, initiated to promote the client's power through self-actualization, self-determination, and the fulfillment of personal goals (Gutierrez, Parsons, & Cox, 1998). Further, this process includes increasing your clients' awareness of the structural oppression that exists and its impact on them. It is the role of social workers to empower clients and to bring about awareness of the inequalities that exist in society. This is done two fold—through work with clients on the micro and mezzo levels and on a macro level through work in organizations and communities.
Social workers cannot effectively empower clients without first understanding the mechanisms of oppression and how they impact their day-to-day work. Then social workers can recognize the impact on their clients' lives and apply the appropriate skills.
To prepare: Review the case study "Working With Individuals: The Case of Mary."
·
Post
an explanation of the relationship between racism and privilege.
·
Furthermore, explain how the concepts of racism and privilege relate to "Working With Individuals: The Case of Mary."
·
Explain the impact of racism and privilege on social work practice.
·
Provide recommendations for how you as a social worker might use an empowerment perspective when responding to Mary.
·
Be specific and provide examples from the case. Also, identify specific skills social workers might employ.
References (use at least 2)
Adams, M., Blumenfeld, W. J., Castaneda, C., Hackman, H. W., Peters, M. L., & Zuniga, X. (Eds.). (2013).
Readings for diversity and social justice
. (3rd ed.). New York, NY: Routledge Press.
Chapter 11, (pp. 77–86)
Chapter 12, (pp. 86–92)
Chapter 14, (pp. 96–101)
Chapter 15, (pp. 102–109)
National Association of Social Workers. (2007). Institutional racism & the social work profession: A call to action. Retrieved from
http://www.socialworkers.org/diversity/InstitutionalRacism.pdf
InstanceEndEditable InstanceEndRepeatEntry InstanceBeginRepeatEntry.
Soci final 314
This presentation discusses how the objectification and sexualization of women in media such as advertisements can contribute to the development of eating disorders and other psychological issues in women. It provides examples of advertisements and media images that treat women as sexual objects and promote unrealistic beauty standards. The presentation cites research from the American Psychiatric Association linking exposure to such objectifying media to increased rates of mental health issues like depression, low self-esteem, and eating disorders in women and girls. It argues that a broader societal shift is needed away from sexualizing women in order to improve women's mental wellbeing.
Relationship, attractiveness & body image.pdf
The document discusses various topics related to relationships, attractiveness, and body image. It begins by exploring why humans have a fundamental need to belong and form social attachments. Experiments show that social rejection causes psychological pain. It then examines factors that can influence interpersonal relationships like proximity, similarity, and physical attractiveness. The document also covers body image issues, noting they are not limited to females. Social comparison theory is introduced, along with the potential dangers of comparing oneself on social media. Finally, the concept of body positivity is presented as a way to appreciate one's body and focus on abilities rather than appearance.
The document provides an overview of the psychology underlying human relationships and social connections. It analyzes how physical attract
Socialisolation May22
The document discusses the negative effects of social isolation on mental health and physical health. It notes that social isolation is associated with increased rates of mental illness, hospitalization, health problems, and even premature death. Being socially isolated can lead to constricted thinking, hopelessness, and stress that damages the body over time. Research shows that social relationships and interactions are essential to survival and well-being.
Social psychology journal
This document analyzes a clothing advertisement that promotes gender stereotypes. The ad shows a man wearing a dress and caring for a baby unhappily, reinforcing the stereotype that men cannot or should not care for children. It also implies through its caption that the world would be in chaos if only men cared for children, showing prejudice against men's childcare abilities. Additionally, replacing a woman with an upset man caring for a child reinforces the stereotype that caring for family is exclusively a feminine role. This negative stereotyping can lead to job discrimination against women and highlights the importance of promoting gender equality and equal opportunities for both men and women.
Journal 2 advertisement
1) The document analyzes a clothing advertisement that uses gender stereotypes to target women customers.
2) Specifically, the ad shows a dispirited man caring for a baby, reinforcing the stereotype that men are incapable of childcare.
3) The ad also suggests that caring for children is a feminine trait, reflecting the stereotype that women should stay at home rather than have successful careers. This can lead to job discrimination against women.
Fake relationships
This document provides a summary of the key topics that will be covered in a book about fake relationships. It begins with an introduction that defines fake relationships and outlines the purpose of the book and overview of chapters. Some of the main chapters will examine the reasons people enter fake relationships, how they are portrayed in popular culture, and the benefits and drawbacks. Other chapters will focus on fake marriage related to immigration issues, fake relationships as a business, different types of dynamics, how to maintain deception, ethical considerations, consequences of exposure, and predictions for the future of fake relationships. The introduction concludes by restating the goal is to raise awareness about the dangers of fake relationships while providing guidance on how to recognize, avoid and recover from them
Film 260 Flipbook
This document discusses how social media impacts self-image and body image. It notes that over 90% of women are unhappy with their bodies due to ideals portrayed in media. Similarly, over 80% of men feel anxiety about their body image. Social media allows expression of individuality but also obsession with perfectionism that adds pressure. Uploading photos for approval can distort self-image. Further, over half of teens have had negative social media experiences, and cyberbullying is on the rise regarding body image and identity. While social media enables connection, it also enables bullying without refuge for victims. Solutions require support for openness online and responsibility from social media companies.
tw final print
Eva Rahman wrote a letter to the editor-in-chief of Glamor magazine proposing a series of advertisements that celebrate women's actions rather than their appearances in order to combat the rise in psychological illnesses among young women caused by objectification in the media. The letter notes that advertisements often sexually objectify women and promote unrealistic body ideals that can lead to body dissatisfaction and mental health issues like depression and eating disorders. Rahman has developed advertisements inspired by campaigns that empowered women and clinical treatments for eating disorders to provide a healthier representation of women in the media.
Deliverable Length1-2 pagesAccording to sociologist C. Wright.docx
Deliverable Length:
1-2 pages
According to sociologist C. Wright Mills, people often believe that their private lives can only be explained in terms of their personal successes and failures. Individuals fail to see the links between their own lives and the larger society around them. The process of interpreting your individual life in the context of your community or the society in which you live is called
sociological imagination
.
Choose 1 of the following social problems:
Being unemployed and the impact of unemployment on the individual and society
Being an alcoholic and the broader impact of alcoholism on the individual and society
Being a drug addict and the broader impact of drug addiction on the individual and society
Being an unmarried pregnant teenager and the impact that unmarried teen pregnancy has on the individual and society
Being a homeless person and the broader issue of poverty in society
Using your sociological imagination, discuss the connection between the individual experience and the social impact of the social problem that you chose.
Please use references and
NO Plagiarism
!
.
Social influences on sexuality
1) Society and the media influence people's views of sexuality through stereotypes and portrayals of gender and sexuality.
2) Sexuality includes gender identity, sexual orientation and sexual acts. However, society often judges and stigmatizes those who do not conform to stereotypical expectations.
3) Religions also influence views of sexuality, with some strongly prohibiting certain sexual acts or orientations. This can lead to negative feelings about one's sexuality.
Unit-7 Life Crisis and Problems and Issues in Adolescent
INTRODUCTION
Adolescent crises mean the upheavals that the adolescents face during this period. These can be related to changes which are taking place in emotional, psychological and physical development areas. The parents feel confused and frustrated while interacting with their children. These crises may be failing school, staying out late, sleeping all day, running off, being expelled, use of drugs etc. affect the life of a teen ager.
OBJECTIVES
After studying this unit, the students can be able to:
Define the crises in adolescence.
Understand the issues and problems of puberty.
Understand attachment theory and its implications in adolescence
Enumerate and identify few problems relating to adolescence
According to sociologist C. Wright Mills, people often believe that .docx
According to sociologist C. Wright Mills, people often believe that their private lives can only be explained in terms of their personal successes and failures. Individuals fail to see the links between their own lives and the larger society around them. The process of interpreting your individual life in the context of your community or the society in which you live is called
sociological imagination
.
Choose 1 of the following social problems:
Being unemployed and the impact of unemployment on the individual and society
Being an alcoholic and the broader impact of alcoholism on the individual and society
Being a drug addict and the broader impact of drug addiction on the individual and society
Being an unmarried pregnant teenager and the impact that unmarried teen pregnancy has on the individual and society
Being a homeless person and the broader issue of poverty in society
Using your sociological imagination, discuss the connection between the individual experience and the social impact of the social problem that you chose.
Please submit your assignment.
.
Love, Attraction and " The One"
1) Physical appearance plays an important role in initial attraction, but personality has also been shown to significantly impact perceived attractiveness.
2) Different theories have categorized types of love, including passionate love and companionate love, as well as Sternberg's triangular theory involving intimacy, commitment, and passion.
3) Dating customs have evolved significantly over time from parental-arranged marriages to today's more casual relationships, and this may contribute to rising divorce rates as compatibility issues emerge over long periods of time spent together.
Internalized Misogyny Complete
This document discusses internalized misogyny and how it differs from sexism. It provides definitions of terms like sexism, hostile sexism, and benevolent sexism. It then defines internalized misogyny as the subconscious projection of sexist ideas onto other women and oneself. The document discusses how internalized misogyny is spread through various societal institutions and media influences, and the negative impacts it can have on mental health and female relationships. Examples of internalized misogyny in media like movies are provided.
Living beyond the downside of sex and sexual expression
Sex and sexuality have become more prevalent throughout our global community. Obtaining sexually related products, images, and information have become readily available for anyone, of any age, to obtain with an internet access. Undoubtedly the consequence of such materials being readily available has had a positive and negative effect upon our society.
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Living beyond the downside of sex and sexual expression
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Social psycho advertisement
- 1. Assignment 2: 2nd Individual Journal Name: Chow Hong Da Student ID: 0318571 Course: Social Psychology Course code: PSY30203 Lecturer: Ms. Norul Hidayah
- 2. The picture above shows a controversial advertisement done by Ashely Madison, an infamous online dating site aimed at married men with unhappy marriages. The advertisement shows a picture of a ‘scary’ overweight woman, implied to be the reader’s wife, lying in a seductive pose while scantily clad in red and black lingerie. The phrase “did your wife scare you last night?” implies that the male reader’s wife is repulsive to the point of being scary. The logic behind of the advertisement would be that if a man has a wife as frighteningly fat as the woman in the picture, the only solution would be to seek an affair, preferably using Ashley Madison’s services.
- 3. One of the social concepts touched upon by the advertisement is perseverance effect. The advertisement assumes that all marriages turn sour or become fractured because the wife lost their physical attractiveness after marriage. They assume married women do not need to take care of their looks as they have already secured a man that loves her. This causes the man to lose passion and the advertisement takes advantage of it by introducing their online dating services. The other social concept touched upon by the advertisement is prejudice. The advertisement is showing a social prejudice known as fat-shaming. They discriminate and humiliate fat people due to their physical unattractiveness. This is due to the social stigma that fat people, ignoring other factors, are either lazy gluttons or greedy bastards. This stems from the assumption that either they bite more than they can chew, yet they do not put in effort to stay healthy, or they have no impulse control; being easily enraged and constantly eat without end. These characteristics are unfavorable in the social context and with the advent of many fat-loss techniques such as liposuction, obese adults are perceived as people who do not put in effort in their well-being and are unfavorable mates as they cannot even care for their bodies properly, let alone take care of their mate.
- 4. The third social concept used by the advertisement is the decay of romantic relationships. The advertisement assumes that marriages with obese people are all empty love, as it is assumed to be impossible to be sexually passionate with a fat person, and intimacy is non-existent as obese people have terrible personalities as explored in the paragraph above. These marriages still hold because of commitment alone and the advertisement tries to break the last link to the presumably unhealthy relationship. They attempt to lure men away from their wives by showing how disgusting their mates are if they open their eyes and try to coax the men into having an affair by using their services. Social psychology is applicable everywhere, and by opening your eyes you can see how people use or abuse it to influence, direct or misdirect people’s social perception. The advertisement above is an example of extreme usage of social concepts, which shows us why being moderate is essential to prevent offending people. (498 words total)