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Social Networks and Companies
The document discusses the role of social networks in influencing consumer behavior towards energy consumption, highlighting the importance of credibility and community engagement. It provides examples of how consumers are using social media to express their opinions and hold companies accountable, as well as opportunities for businesses to innovate through crowd-sourcing and community collaboration. The document emphasizes the need for companies to engage transparently and authentically with their audience to avoid backlash and criticism related to greenwashing.
