How to increase sales using social media. What are the key benefits of SM in comparison to classic approach. Video as the future of advertising on-line.

1. Michał Laskowski, ShopCamp 2.4, Sopot 2011r.
czwartek, 21 lipca 2011

2. History of Innovation
eBay.com eStore Paypal SMS Card
f?
Michał Laskowski 2
czwartek, 21 lipca 2011

3. Classic vs. Social
eCommerce
E-mail marketing Fanpage on FB
Newsletter Like, Share
Live Chat Promotion
Reviews Apps
Articles Innovations
Group shopping Group shopping on FB
Michał Laskowski 3
czwartek, 21 lipca 2011

4. Internet usage in Poland.
91% - www
89% e-mail
81% Social
79% Communicators
75% Learn&Work
source: Diagnoza Społeczna 2009
Michał Laskowski 4
czwartek, 21 lipca 2011

5. Companies on Facebook
source: socialbakers.com/facebook-pages/brands/poland
Michał Laskowski 5
czwartek, 21 lipca 2011

6. Is there na non-facebook world?
Michał Laskowski 6
czwartek, 21 lipca 2011

7. Social media serving business.
source: eMarketer.com
Michał Laskowski 7
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8. Online store on FB?
source: facebook.com/vobispl
Michał Laskowski 8
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9. Full transaction on FB platform
source: facebook.com/vobispl
Michał Laskowski 9
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10. FB eCommerce for individuals
Everybody can sell services and goods
There is a „freebie” option
source: facebook.com
Michał Laskowski 10
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11. FB online store - the administration panel
source: inflavo
Michał Laskowski 11
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12. Apps using IFrame or FBML
IFrame
FBML
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13. SAS solutions
1. 2.
Michał Laskowski 13
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14. Where does eCommerce on FB go?
Social shopping
MOBILE eSTORE OFFLINE
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15. Promotion on FB
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16. The task
Michał Laskowski 16
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17. Classic vs. Social (marketing)
Grup Shopping Grup Shopping on
Get 25% discount, ask
10 friends to like Your
Wall post, you all get.
Michał Laskowski 17
czwartek, 21 lipca 2011

18. Grup shopping
1 000 000 UU 10x100 friends
weak targeing great targeting
passive active marketing
short view time long view time
SPAM FB messages are not spam
50% promotion 25% promotion
low quality normal quality
‱ conversion % conversion
Michał Laskowski 18
czwartek, 21 lipca 2011

19. Goals of social activity
• increase sales
• brand strengthening
• keep in touch with clients
• re-purhase
• acquire brand ambasadors
Michał Laskowski 19
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20. Pay $$$ for marketing, or
let Your clients do it instead?
Michał Laskowski 20
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21. Whome would You trust?
1. Sales manager
2. Internet review (may be sponsored)
3. Friend
4. Internet forum
5. Lots of cityboards
Michał Laskowski 21
czwartek, 21 lipca 2011

22. Video is EVERYTHING!
Michał Laskowski 22
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23. Video as a selling tool
• Youtube popularity
• Video click-through on Facebook’u
• Youtube has a high Google rank
• SEO by Youtube
źródło: socialbakers.com/facebook-pages/brands/poland
Michał Laskowski 23
czwartek, 21 lipca 2011

24. Video draws attention
Google SERP Facebook
„Video and images are most
engaging posts on the wall„
sorce: Raport K2. user Experience Eye Tracking
Michał Laskowski 24
czwartek, 21 lipca 2011

25. On-line video taking over television
80% polish internet
users watch video weekly
source: interaktywnie.com
Michał Laskowski 25
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26. Facebook,Youtube and what else ?
Blogs: Blogger, Wordpress
• Microblogging: Twitter, Blip
• Social Networking: Myspace, Goldenline, Linkedin, Ning, Mixxt
• Social knowledge base: Wikipedia: Bizneswiki, Wikispaces
• Social Bookmarking: Delicious, Google Reader
• Social News: Digg, Wykop
• Photo: Flickr, Picasa
• Presentations: slideshare, scribd
...it works :)
Michał Laskowski 26
czwartek, 21 lipca 2011

27. Social Media Monitoring
Michał Laskowski 27
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28. Why do we UNlike?
too frequent posts
too many posts on my wall
boring posts
one-time promotion
not enough benefits
too many marketing
I was never interested
nothing interesting in posts
I prefere to search for information myself
other
źródło:allfacebook.com
Michał Laskowski 28
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29. Thank You!
michal@laskowski.edu.pl
Michał Laskowski 29
czwartek, 21 lipca 2011