Social information

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Social information

  1. 1. Social Informationpiątek, 18 listopada 11
  2. 2. 58% of Americans research online first before buying source: http://www.readwriteweb.com/archives/pew_study_finds_58_of_americans_research_online_fi.phppiątek, 18 listopada 11
  3. 3. Forms of online research Mgr Michał Laskowski 3piątek, 18 listopada 11
  4. 4. Forms of online research ‣ Forum / Blog ‣ Product opinions ‣ Price comparison ‣ Groupon ‣ E-mail ‣ Facebook Mgr Michał Laskowski 3piątek, 18 listopada 11
  5. 5. Who researched a product yesterday? Mgr Michał Laskowski 4piątek, 18 listopada 11
  6. 6. Social media sites US small business believe beneficial source: eMarketer.com Mgr Michał Laskowski 5piątek, 18 listopada 11
  7. 7. Forums / Blog ... do You browse forums ? Mgr Michał Laskowski 6piątek, 18 listopada 11
  8. 8. Forums / Blog ‣ What kind of opinions? ‣ Who is the author? ‣ What is the authenticity? ‣ Who are forum owners / moderators? ... do You browse forums ? Mgr Michał Laskowski 6piątek, 18 listopada 11
  9. 9. Monitoring content Mgr Michał Laskowskipiątek, 18 listopada 11
  10. 10. Product opinions ... find a product opinion www Mgr Michał Laskowski 8piątek, 18 listopada 11
  11. 11. Product opinions Reviews, Reports, Comparisons Consumer Opinions ... find a product opinion www Mgr Michał Laskowski 8piątek, 18 listopada 11
  12. 12. Price comparison ... find a product opinion www Mgr Michał Laskowski 9piątek, 18 listopada 11
  13. 13. Price comparison How does it work? How does it integrate with shops? Is it popular in all countries? ... find a product opinion www Mgr Michał Laskowski 9piątek, 18 listopada 11
  14. 14. Sugestion for „lenovo computers, laptop, netebook” Mgr Michał Laskowski 10piątek, 18 listopada 11
  15. 15. E-Mail Spam, spam, spam. We now prefer to chat over Facebook Very short view-time Mail i more person-to-person communication ... can You think of non- spam email marketing??? Mgr Michał Laskowski 11piątek, 18 listopada 11
  16. 16. Facebook wall Mgr Michał Laskowski 12piątek, 18 listopada 11
  17. 17. Facebook wall ‣ People exchange ideas ‣ People express themselves ‣ People comment ‣ People Share >>> Mgr Michał Laskowski 12piątek, 18 listopada 11
  18. 18. Facebook like’s Mgr Michał Laskowski 13piątek, 18 listopada 11
  19. 19. Facebook Brands http://www.socialbakers.com/facebook-pages/brands Mgr Michał Laskowskipiątek, 18 listopada 11
  20. 20. Facebook fanpage Mgr Michał Laskowski 15piątek, 18 listopada 11
  21. 21. Facebook video/photos „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Mgr Michał Laskowski 16piątek, 18 listopada 11
  22. 22. Facebook viral campaigns (1) 40 USD budget 64 mln pageviews 9 mln visits 5 mln UU Mgr Michał Laskowski 17piątek, 18 listopada 11
  23. 23. Facebook viral campaigns (2) Watched by 20 mln people. Appeared on 95% of surfer www Mgr Michał Laskowski 18piątek, 18 listopada 11
  24. 24. Social viral statistics http://www.opensiteexplorer.org/ Mgr Michał Laskowskipiątek, 18 listopada 11
  25. 25. Thank You! michal@laskowski.edu.pl Michał Laskowski 20piątek, 18 listopada 11

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