This document discusses insights from analyzing over 3.5 million sports book brand mentions from 1.4 million unique authors across social media. It finds that 84% of mentions are sports related and 83% are tweets. Twitter is the largest social channel for sports books. It also analyzes sentiment towards brands, finding that Paddy Power's audience more frequently uses profanity while thank you is more common for other brands. The document encourages sports books to empower customers to engage in social conversations to improve their brands' social media presence.
Social Monitor keynote - Barcelona Affiliate Conference #BAC2014Joakim Nilsson
In the Social Monitor keynote from Barcelona Affiliate Conference #BAC2014 you'll learn who's talking about sports book brands in the iGaming industry and what are they saying.
The document discusses font and color choices for a sports marketing website. It begins by explaining the choice of the "assistant" font for body text as it is bold, impactful, and attention-grabbing to engage viewers. A slab serif font called "Alfa Slab One" was chosen for headers as it has a sporty, bold and dominant appearance. Blues were selected for the color scheme to represent qualities like wisdom, faith and seriousness, with orange used for calls to action and contrast. The fonts and colors were meant to match the brand's personality and position in sports marketing.
This document appears to be a list of album releases from 2009 by the record label Blue Trance Records. It includes 14 album titles released by various artists, as well as contact information for Blue Trance Records and a thank you message at the end.
This document provides information about Digital Learning Day on February 6, 2013 and lists 10 suggestions for activities teachers can do to participate, such as setting up an RSS feed reader, flipping a lesson, creating a digital citizenship agreement with students, using discussion boards as a back channel, hosting a TED talk, and trying a new online tool. It also mentions a survey after the webinar to enter a drawing for a free trial and subscription for OLE and announces the next webinar on building a personal learning network.
This short document provides instructions to get started with a process or task. It simply states "Start Here" indicating that this is the beginning point and where one should commence whatever activity is involved. The brevity of the message suggests it aims to be a clear and direct starting instruction without unnecessary additional details.
La ricerca condotta da The Talking Village per Dash, secondo un approccio immersivo e partecipativo, che è alla base del progetto "Idee per le mamme" su Dash.it
This document lists 110 gold refiners accredited by various gold exchanges and associations around the world. It provides details on the refiners accredited by the London Bullion Market Association (LBMA), CME Group (COMEX), Tokyo Commodity Exchange (TOCOM), and Dubai Multi Commodities Centre (DMCC). It also lists refiners accredited by 6 other exchanges. The LBMA list is considered the most important for the international gold bar market as bars from LBMA accredited refiners are accepted by several other exchanges. The document provides locations and accreditation dates for over 60 active refiners across various regions. It also lists some former refiners and brands no longer in production that remain acceptable.
Social Monitor keynote - Barcelona Affiliate Conference #BAC2014Joakim Nilsson
In the Social Monitor keynote from Barcelona Affiliate Conference #BAC2014 you'll learn who's talking about sports book brands in the iGaming industry and what are they saying.
The document discusses font and color choices for a sports marketing website. It begins by explaining the choice of the "assistant" font for body text as it is bold, impactful, and attention-grabbing to engage viewers. A slab serif font called "Alfa Slab One" was chosen for headers as it has a sporty, bold and dominant appearance. Blues were selected for the color scheme to represent qualities like wisdom, faith and seriousness, with orange used for calls to action and contrast. The fonts and colors were meant to match the brand's personality and position in sports marketing.
This document appears to be a list of album releases from 2009 by the record label Blue Trance Records. It includes 14 album titles released by various artists, as well as contact information for Blue Trance Records and a thank you message at the end.
This document provides information about Digital Learning Day on February 6, 2013 and lists 10 suggestions for activities teachers can do to participate, such as setting up an RSS feed reader, flipping a lesson, creating a digital citizenship agreement with students, using discussion boards as a back channel, hosting a TED talk, and trying a new online tool. It also mentions a survey after the webinar to enter a drawing for a free trial and subscription for OLE and announces the next webinar on building a personal learning network.
This short document provides instructions to get started with a process or task. It simply states "Start Here" indicating that this is the beginning point and where one should commence whatever activity is involved. The brevity of the message suggests it aims to be a clear and direct starting instruction without unnecessary additional details.
La ricerca condotta da The Talking Village per Dash, secondo un approccio immersivo e partecipativo, che è alla base del progetto "Idee per le mamme" su Dash.it
This document lists 110 gold refiners accredited by various gold exchanges and associations around the world. It provides details on the refiners accredited by the London Bullion Market Association (LBMA), CME Group (COMEX), Tokyo Commodity Exchange (TOCOM), and Dubai Multi Commodities Centre (DMCC). It also lists refiners accredited by 6 other exchanges. The LBMA list is considered the most important for the international gold bar market as bars from LBMA accredited refiners are accepted by several other exchanges. The document provides locations and accreditation dates for over 60 active refiners across various regions. It also lists some former refiners and brands no longer in production that remain acceptable.
This document provides information about the KB compensation plan for their gold purchase program. It outlines the different qualification levels participants can reach, including Supervisor, Bronze Supervisor, and Director levels. It also describes how commissions are paid, including the CAB bonus paid on new customer purchases, residual income paid on ongoing monthly purchases, and one-time purchase bonuses. Finally, it discusses two global bonus pools, the KB Global Fund and KB Vision Pool, that participants can earn shares in based on their sales volume and organization.
El documento habla brevemente sobre varios temas relacionados con la política de Estados Unidos y Cuba. Menciona que Ileana Ros-Lehtinen será la presidenta del Comité de Asuntos Exteriores y que los castristas en Miami pusieron una valla pidiendo la libertad de los Cinco Espías Cubanos. También menciona que los majases ya no tienen cueva porque Saavedra se la cerró y plantea la pregunta de si Marco Rubio podría ser presidente.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
Juan Meléndez will lead a teaching program on technology in education over multiple days. Day 1 will include introductions, setting expectations, watching video clips about education throughout history and comparing different systems, reviewing charts about change, creating a concept map to organize the information, and blogging about impressions of the first day's discussions. The sessions will provide historical context and allow participants to process and reflect on the topics through collaborative and individual activities.
The document discusses "Gold Wars" between governments and gold, which restrict constitutional rights. It notes that gold suppression by governments allows them to mask currency mismanagement. Several graphs show gold has been undervalued relative to currencies and commodities over time. Central banks hold little gold compared to the past. This suggests the scope for higher gold allocations is large, indicating gold may continue outperforming other assets.
To change your oil:
1. Gather supplies like new oil and filter specified in your owner's manual, a drain pan, jack, jack stands, and wrenches.
2. Jack up the car, place it on jack stands, and locate the oil filter and drain plug.
3. Remove the oil filter with a filter wrench and drain the old oil from the drain plug into a drain pan.
4. Clean the filter contact surface, apply new oil to the new filter gasket, and hand tighten the new filter.
5. Pour in the specified amount of new oil, start the engine to check for leaks, and properly dispose of the old oil and filter.
This document discusses the value of big data analytics for enterprises. It describes how analytics can help optimize business processes at each stage: vision/strategy, design/simulation, implementation, execution, and monitoring/optimization. Analytics can drive efficiency, returns on investments, and ability to adapt strategy quickly. The document also provides a case study of an IT department using analytics to run systems more efficiently with less downtime. Lastly, it introduces Dell Hadoop solutions and best practices for deploying Hadoop in enterprises.
This document provides an overview and syllabus for a risk management course at the University of Economics in Kraków, Poland. The course will consist of 15 weekly seminars on Tuesday evenings, with attendance optional but rewarded. Assessment will be based on a final exam, class participation, and an individual presentation. Topics covered will include risk management principles, financial risk, operational risk, business risk, and practical applications. Reference materials and relevant websites are also listed. The purpose of studying risk management is explained as relevant for careers in finance, business management, consulting, and personal financial planning.
Deze presentatie beschrijft het opleidingslandschap binnen de Belgische politie in het algemeen en de basisopleiding van het agentenkader, het basiskader en het middenkader in het PLOT in het bijzonder.
This document discusses a corporate social responsibility initiative by BroadSpektrum Healthcare Business Media. It discusses three books written by the author to help medical representatives and frontline managers build high-performing sales teams through continuous learning. The books provide knowledge, skills, attitudes and habits to empower representatives to use their current positions as stepping stones in their careers. The document also discusses eight maxims that are frameworks to help representatives focus on customer needs and wants to obtain repeat prescriptions.
The document analyzes and compares the community websites IgoUgo and Gusto. IgoUgo has over 1/2 million members worldwide who contribute travel stories, tips, and reviews. Members can search for flights and hotels through the site. Gusto was created in 2005 and allows members to share experiences, search for hotels and activities, and book directly through the site or by phone. Both sites aim to highlight independent hotels and give exposure to member recommendations.
The fingerprint authentication system uses an individual's unique fingerprint to verify their identity. It scans fingerprints using light reflection or voltage reading to recognize fingerprint patterns. While fingerprints are very useful for identification as they cannot be forgotten or lost like passwords, the system is not perfect and may sometimes struggle to distinguish between fingerprints or be fooled by cutting and using someone else's finger.
This document provides guidance on clear communication and assertiveness. It defines assertiveness as expressing one's feelings, beliefs, and opinions directly and firmly while respecting others. Assertiveness allows one to feel self-confident and in control of their life, and earn respect from others. Non-assertive styles like passive, aggressive, and passive-aggressive are discussed. Tips for assertive communication include knowing what you want to say, listening actively, being direct and honest, using "I" statements, and ensuring understanding on both sides. Body language, tone of voice, and other aspects of delivery are also important for clear communication.
EACH provides counseling and support services to address issues related to substance abuse, mental health, and domestic violence. They work with diverse communities and provide services in multiple languages. Services include individual and family counseling, structured day programs, and outreach programs. As an outreach worker, duties include engaging clients, providing counseling and harm reduction advice, and coordinating with other agencies. Relevant experience includes case work with substance users and qualifications in health, social care, counseling, and interpreting.
This document provides information about downloading a 2CD compilation album of Elvis Presley songs called "Elvis Presley-An American Icon-2CD-2009". It includes the track listing for both discs and links to download the album in .rar format from file sharing websites. The post is on a music sharing forum discussing various artists' albums.
Social Monitor Keynote - London Affiliate Conference 2015 #LAC2015Joakim Nilsson
This document discusses the social media buzz around online sportsbooks in 2014. It finds that Paddy Power was the most mentioned sportsbook, receiving over 3 million mentions. Overall, 3 million unique authors discussed sportsbooks on social media platforms like Twitter in 2014. The document breaks down the types of authors and finds that 89% of sportsbook mentions were on Twitter. It also categorizes and quantifies the most common topics of discussion, such as sports, odds, bonuses and promotions.
Masterclass 2015: Using Brandwatch to Understand iGaming Social Buzz Brandwatch
This document discusses the results of analyzing social media mentions related to online sportsbooks in 2014. It finds that Paddy Power was the most mentioned sportsbook, generating over 3.7 million mentions. Overall, 3 million unique authors generated more than 10 million mentions of sportsbooks across various online sources. The analysis breaks down the types of authors, topics discussed, and how brands' social media buzz changed over the year, particularly around major events like the 2014 World Cup.
This document provides information about the KB compensation plan for their gold purchase program. It outlines the different qualification levels participants can reach, including Supervisor, Bronze Supervisor, and Director levels. It also describes how commissions are paid, including the CAB bonus paid on new customer purchases, residual income paid on ongoing monthly purchases, and one-time purchase bonuses. Finally, it discusses two global bonus pools, the KB Global Fund and KB Vision Pool, that participants can earn shares in based on their sales volume and organization.
El documento habla brevemente sobre varios temas relacionados con la política de Estados Unidos y Cuba. Menciona que Ileana Ros-Lehtinen será la presidenta del Comité de Asuntos Exteriores y que los castristas en Miami pusieron una valla pidiendo la libertad de los Cinco Espías Cubanos. También menciona que los majases ya no tienen cueva porque Saavedra se la cerró y plantea la pregunta de si Marco Rubio podría ser presidente.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
Juan Meléndez will lead a teaching program on technology in education over multiple days. Day 1 will include introductions, setting expectations, watching video clips about education throughout history and comparing different systems, reviewing charts about change, creating a concept map to organize the information, and blogging about impressions of the first day's discussions. The sessions will provide historical context and allow participants to process and reflect on the topics through collaborative and individual activities.
The document discusses "Gold Wars" between governments and gold, which restrict constitutional rights. It notes that gold suppression by governments allows them to mask currency mismanagement. Several graphs show gold has been undervalued relative to currencies and commodities over time. Central banks hold little gold compared to the past. This suggests the scope for higher gold allocations is large, indicating gold may continue outperforming other assets.
To change your oil:
1. Gather supplies like new oil and filter specified in your owner's manual, a drain pan, jack, jack stands, and wrenches.
2. Jack up the car, place it on jack stands, and locate the oil filter and drain plug.
3. Remove the oil filter with a filter wrench and drain the old oil from the drain plug into a drain pan.
4. Clean the filter contact surface, apply new oil to the new filter gasket, and hand tighten the new filter.
5. Pour in the specified amount of new oil, start the engine to check for leaks, and properly dispose of the old oil and filter.
This document discusses the value of big data analytics for enterprises. It describes how analytics can help optimize business processes at each stage: vision/strategy, design/simulation, implementation, execution, and monitoring/optimization. Analytics can drive efficiency, returns on investments, and ability to adapt strategy quickly. The document also provides a case study of an IT department using analytics to run systems more efficiently with less downtime. Lastly, it introduces Dell Hadoop solutions and best practices for deploying Hadoop in enterprises.
This document provides an overview and syllabus for a risk management course at the University of Economics in Kraków, Poland. The course will consist of 15 weekly seminars on Tuesday evenings, with attendance optional but rewarded. Assessment will be based on a final exam, class participation, and an individual presentation. Topics covered will include risk management principles, financial risk, operational risk, business risk, and practical applications. Reference materials and relevant websites are also listed. The purpose of studying risk management is explained as relevant for careers in finance, business management, consulting, and personal financial planning.
Deze presentatie beschrijft het opleidingslandschap binnen de Belgische politie in het algemeen en de basisopleiding van het agentenkader, het basiskader en het middenkader in het PLOT in het bijzonder.
This document discusses a corporate social responsibility initiative by BroadSpektrum Healthcare Business Media. It discusses three books written by the author to help medical representatives and frontline managers build high-performing sales teams through continuous learning. The books provide knowledge, skills, attitudes and habits to empower representatives to use their current positions as stepping stones in their careers. The document also discusses eight maxims that are frameworks to help representatives focus on customer needs and wants to obtain repeat prescriptions.
The document analyzes and compares the community websites IgoUgo and Gusto. IgoUgo has over 1/2 million members worldwide who contribute travel stories, tips, and reviews. Members can search for flights and hotels through the site. Gusto was created in 2005 and allows members to share experiences, search for hotels and activities, and book directly through the site or by phone. Both sites aim to highlight independent hotels and give exposure to member recommendations.
The fingerprint authentication system uses an individual's unique fingerprint to verify their identity. It scans fingerprints using light reflection or voltage reading to recognize fingerprint patterns. While fingerprints are very useful for identification as they cannot be forgotten or lost like passwords, the system is not perfect and may sometimes struggle to distinguish between fingerprints or be fooled by cutting and using someone else's finger.
This document provides guidance on clear communication and assertiveness. It defines assertiveness as expressing one's feelings, beliefs, and opinions directly and firmly while respecting others. Assertiveness allows one to feel self-confident and in control of their life, and earn respect from others. Non-assertive styles like passive, aggressive, and passive-aggressive are discussed. Tips for assertive communication include knowing what you want to say, listening actively, being direct and honest, using "I" statements, and ensuring understanding on both sides. Body language, tone of voice, and other aspects of delivery are also important for clear communication.
EACH provides counseling and support services to address issues related to substance abuse, mental health, and domestic violence. They work with diverse communities and provide services in multiple languages. Services include individual and family counseling, structured day programs, and outreach programs. As an outreach worker, duties include engaging clients, providing counseling and harm reduction advice, and coordinating with other agencies. Relevant experience includes case work with substance users and qualifications in health, social care, counseling, and interpreting.
This document provides information about downloading a 2CD compilation album of Elvis Presley songs called "Elvis Presley-An American Icon-2CD-2009". It includes the track listing for both discs and links to download the album in .rar format from file sharing websites. The post is on a music sharing forum discussing various artists' albums.
Social Monitor Keynote - London Affiliate Conference 2015 #LAC2015Joakim Nilsson
This document discusses the social media buzz around online sportsbooks in 2014. It finds that Paddy Power was the most mentioned sportsbook, receiving over 3 million mentions. Overall, 3 million unique authors discussed sportsbooks on social media platforms like Twitter in 2014. The document breaks down the types of authors and finds that 89% of sportsbook mentions were on Twitter. It also categorizes and quantifies the most common topics of discussion, such as sports, odds, bonuses and promotions.
Masterclass 2015: Using Brandwatch to Understand iGaming Social Buzz Brandwatch
This document discusses the results of analyzing social media mentions related to online sportsbooks in 2014. It finds that Paddy Power was the most mentioned sportsbook, generating over 3.7 million mentions. Overall, 3 million unique authors generated more than 10 million mentions of sportsbooks across various online sources. The analysis breaks down the types of authors, topics discussed, and how brands' social media buzz changed over the year, particularly around major events like the 2014 World Cup.
Talknote: The Rise of Audiences as Brand Assetsdmg events Asia
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
This talk, "Content Is Bull$hi#, Marketing Is Horse$hi#, Let's Talk about Relationships," was delivered 9/26/17 at Inbound in Boston. My philosophy on slides is that they should REQUIRE the speaker not be required BY the speaker. So you will not see a lot of text here. But the audio of the talk is available on my podcast here: https://morebrainz.simplecast.fm/inbound17 if you'd like the whole experience.
The document discusses social media marketing and the Social Media Tulsa conference. It contains tips for using social media to market a business, including optimizing business profiles, engaging customers, and creating and sharing content. Statistics are presented on how social media influences consumer purchasing behaviors and trust in brands. The effects of social engagement and future trends in social search and analytics are also mentioned. The conclusion emphasizes having passion for social media and focusing on strengths, relevant content, kindness and conversation over metrics.
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
Inbound 2017 - Laura Crimmons - Finding the Lightbulb Moment Branded3
The tools and techniques that will lead you to your lightbulb moment(s) to create and seed content that will resonate with your audience. Starting with how to find and understand your audience - who are they, what are their interests, what content do they engage with? Next, different brainstorming techniques to help get the best ideas - in particular ways to get introverts involved. And finally, ways to test whether an idea is likely to work before investing too much time or money.
Art Sobczak - Using LinkedIn To Actually Get Through, and SellInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/art-sobczak
Session Overview
Art Sobczak addresses the problem that most salespeople have with LinkedIn: they aren’t getting business from it.
The real issue isn’t LinkedIn, it’s the messaging used, or not used by the salesperson. LinkedIn is a tool, and like any tool, the results rely on the skill of the craftsperson. A salesperson with ineffective messaging and delivery knowledge and skills will still be ineffective using LinkedIn.
In this session Art goes through some of the most common LinkedIn mistakes made when making connection attempts, and on sales calls and voice mails, and what to do instead to connect, get through, and sell.
10. Blog Branding & Marketing - Darren RowseNuffnangAU
This document summarizes key points from a presentation on blog branding and marketing by Darren Rowse of ProBlogger. Some of the main points include:
- There is no single blueprint for building a successful blog; experimentation and tweaking is important.
- It is easier to brand and market high-quality blogs rather than poor quality blogs.
- Aim for consistent, long-term growth rather than huge numbers immediately. Small groups of engaged readers can be sufficient.
- Focus on retaining existing readers, not just attracting new ones. Live and breathe your well-defined blog brand.
NewsCred #ThinkContent Tour SF: Liz Bedor, Content Marketing Strategist, News...NewsCred
1. The document discusses how to plan and build an effective content marketing strategy through defining goals, understanding audiences, creating teams, developing content, and measuring results.
2. Key recommendations include having a documented strategy, publishing quality content consistently, mapping content to the consumer journey, and tracking content marketing ROI.
3. Effective content marketing involves delivering valuable content to audiences across all stages of the buyer's journey, from early awareness to post-purchase retention.
A Roadmap for Success: How to Plan and Build a Content Marketing StrategyLiz Bedor
The document provides guidance on building an effective content marketing strategy in 3 steps:
1. Plan the strategy by understanding audiences, setting goals, conducting audits, and allocating budgets.
2. Create and publish content by mapping it to the customer journey, balancing formats, and increasing frequency.
3. Measure performance using metrics like traffic, engagement, conversions and share of voice to optimize the strategy.
This document discusses using social media for professional purposes. It emphasizes that social media marketing requires understanding the target audience and their needs in order to develop effective campaigns. Key aspects include defining relevant key performance indicators, crafting concepts and messages tailored to the audience, and selecting appropriate marketing channels to reach the audience. While exposure is possible through free social media, paid promotions are often needed to achieve meaningful engagement and leads.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Presented at MozCon 2016 in Seattle.
Content marketers are often too quick to jump into the tactical sandbox. A content marketing plan without a solid content strategy foundation is essentially a house built on quicksand -- sure to sink, costing everyone time, money and aggravation. Respect your audience, create content they truly want, and stop creating clutter that will inevitably become a content strategist's colossal cleanup.
SAScon Beta - Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing. This presentation provides 6 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at SAScon Beta Conference on the 2 December 2014 by Jim Haysom, Consultant and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
Utilising social media analytics to drive more targeted marketingBirdSong Analytics
This presentation looks at the social media analytics that can be harnessed to improve you marketing. With a focus on the UK automotive industry, we look at what social media analytics tools are available, what they can tell us and what considerations any brands need to have with social media.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
Similar to Who's talking about your sports book brand today? iGaming Business Super Show Amsterdam 2014 (20)
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
This book review summarizes key points from the book "Rework" by Jason Fried. It recommends learning from success rather than mistakes, and questions the sustainability of a workaholic culture. It also advises keeping meetings productive, staying small and focused, launching products early to fix issues later, ignoring competition and building an audience through teaching rather than ads. The review stresses that marketing is more than just advertising and involves everything a company does. It also suggests doing work yourself before hiring others.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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I’m on my 5th year now working with Social media, and even though user adoption of social media has massively gone up, both by brands, consumers, and technology is better than ever….
There’s one thing that hasn’t changed all that much: The #1 problem brands have with social media is “What do we post on facebook, how often do we tweet, and what should we blog about” or my number one favorite “How can we use Snapchat?”.
Of course these are all good a justified questions, but they are all focused around what content brands should produce for their own channels and does not take into account the Social Buzz…
The giant world of customers, prospects and other stakeholders using their own social media channels to speak about your brand, competitors and industry.
I’ve spent the last 5 months monitoring & and analyze social media buzz in the iGaming industry…
With our Social Monitor product we’ve collected over 3,5M unique brand mentions in English language…
- …from just over 1,4M unique authors…
- … split across more than 50 sports book brands.
As a sports book, you can improve your marketing, communication and customer service by listening what’s being said about your brand and its competition
The first insight I want to share with you is about reach and eye-balls
Who has the biggest impact on your brand’s total reach?
My guess is that you think it’s the brand’s own social media channels, and that the way to increase such reach is to acquire more fans, followers and likes.
My data suggests that it’s Your Audience that probably have a larger reach than what your own social media brand channels have.
The combined reach of everyone talking about a specific sports book brand is often much larger than the reach of the sports book’s own social media channels.
An example of this is when we looked at data for a brand like 188bet.
The combined number of followers of everyone that has tweeted about 188bet was 12 more than the 7,000 followers of 188bet’s own twitter account.
“Your audience probably have a larger combined reach, than what your own brand channels have”
And if we look at this audience, and who they are…
I’ve found out that there are 4 distinct categories of personas in the iGaming industry talking about sports books.
The first are your customer using your services and sharing their experiences online. They may tweet about it, share a screen shot on facebook or post comments in a forum.
Second, there are the Prospective customers that are considering your services, they mostly search for insights, ask questions and generally just trying to inform themselves about which sports book to sign up with.
On the B2B side we have your affiliates that will use social media channels to promote your brand directly to prospective customers.
And for brands that have activated their sponsorships, they may have partners endorsing your services on their social media channels.
- These four distinct groups of personas, sharing experiences, asking questions, publishing promotions and endorsements, makes up the totality of what is the AUDIENCE in the sports book industry.
If we then look at what these 4 groups are talking about… we find another 5 distinct groups.
The first one is the most obvious one; Sports & Odds…
Such as this Bet365 betslip Instagrammed by Ashley!
The second group is “Bonus & Promotions”…
Such as “Will” who tweeted about Willlam Hills’s odds enhancing promo.
Third up is the “Affiliates & Partners” group.
Paul Silver is tweeting about Paddy Power’s blog and affiliate program,…
…Finally it turned out that Paul’s accusation of TheBigSam using affiliate links on Paddy’s blog were false…
The fourth group is about “Account & Payments”, meaning everything that concerns a players account such as login, registration, withdrawals and deposits.
Typical such examples are players such in this Tweet where “Gaffers03” who has a problem with the age verification.
The fifth and last group is about “Poker, Casino & other products” not related to sports betting.
Even if we in our current data set monitor data for
The data confirms that we very well are in the sports book industry
Although a mention can fall into multiple categories, 84% of the mentions collected & analyzed were directly related to a sport such as football, tennis, rugby etc.
The 1% of mentions related to Account & Payments may look irrelevant, but in fact that is 35,000 unique mentions split across the brands we monitor that where talking about making a deposit, withdrawal or anything else account related that often requires the attention of customer service.
Whilst I don’t think that brands should be overly obsessed with only their own social media channels, brand content still matters and can’t be ignored.
It matters for Brands that can extend their story telling beyond “what sponsorship deal they just signed” or “their latest €50 welcome bonus”.
What matters is what a brand does, the stories they can get their audience to tell. Not only what it says.
When we understand that our customers, prospects and partners all have their own online voices that we can infiltrate and use…
…we as sports book brands need to understand what we can do to get them talking about us.
There’s one brand that stands out from the rest and have story telling in their DNA.
…Placing a replica of Sir Alex Ferguson inside an emergence box outside the Old Trafford clearly sparked a some online Social Media Buzz…
- … it’s the same brand that paid tribute to David Moyes’s services to Liverpool by placing a replica outside the Anfield.
- …that offered 100% clean urine samples to riders during the giro d’Italia (Even though I think this is photoshopped)
Ladies & Gentlemen, You probably already figured out that the brand I’m talking about is Paddy Power!
Paddy Power is the most talked about sports book brand of them all, infact they have a 5x larger brand buzz volume than 2nd placed Bet365…
That’s HUGE!!
Over the 5 months period we’ve monitored sports book brands Paddy Power have accumulated almost 1,3M mentions alone, compared to Bet365’s 0,3M mentions.
People are clearly keen to talk about sports books as long as we give them great brand content, there’s an enormous opportunity for the big mass of brands that today are not leveraging enough on engaging their audience.
To further exemplify why brand content and story telling matters, I’ve pulled out data on all Tweets from February this year mentioning Paddy Power in any way, either as replies, mentions or Retweets.
The white bar shows spontaneous Paddy power brand mentions, whilst the green bar shows all mention that are direct reactions to what paddy power are tweeting.
Without the stunts and the things paddy are doing, we could assume that the green bar would be gone and the social buzz volume would be more inline with the rest of the competition.
Talking about Twitter.
When it comes to brand mention volume, Twitter is by far the largest channel in sports book industry.
Over 80%, or 2,7M sport book brand mentions, are tweets!
“Today, over 80% of the sports book industry’s #IGAMINGBUZZ are Tweets”
Whilst 95% of Paddy Power’s online brand mentions are tweets, the percentage varies per brand.
A brand like 188bet that doesn’t generate so much brand buzz has 24% of their online mentions in forums
And Skybet is the only sports book in the industry that has over 1% of there mentions from video sites.
Apart from Twitter, there’s one more channel to keep you eyes on
…and that’s Instagram…
Rapidly growing since it’s inception, Instagram is just like Twitter a mobile first platform that has huge potential for user engagement given it’s simplicity with snapping and posting photos.
In April alone there were almost 4,000 photos uploaded to Instagram tagged with any of the sports books that we monitor.
And, of the 50 sports books that we gather data for, we found 36 of them having at least 1 mention on Instagram.
In the top of mentions on Instagram are Bovada, WilliamHill and Bet365
One of the few channels that Paddy Power’s audience still doesn’t rule.
And to wrap this session up I’ve been digging even deeper into the data, I was keen to understand that ratio between sports book mentions including a “Thank you” or the F-word” as we know betting can be very emotional.
Such “Thank you”- mentions varies from happy customers boasting and bragging about their winnings such as Brendan in this tweet.
- Or such as Mitch that happily tells the world that he got 70 quid richer thanks to Paddy Power…
- …and on the other side with the F-words such as this one from Dan who’s clearly not happy with Ladbrokes
- …or Alan who thinks Skybet are f*** mad giving England 25/1 to win the world cup.
- …And Alec who did not stop at using the F-word but went meme-style in a reply to Skybet’s announcement about a suspended bet.
So I wrote a rule searching through the 3,5M mentions collected and sorting out everything that contained a “thank you” or a F-word across all brands.
In fact, over 75% of sports book brand mentions are sending out a “thanks” in someway…
- But surely, some brands attract more F-word mentions than others. Not surprisingly Paddy Power is in the top even here.
- The day when the F-word was used the most across our industry over the last 6-months was on the 27th April
- The success of the F-word on the 27th April was directly related to Paddy Power’s stunt of putting up the Moyes statue outside Anfield Football Stadium.
- On the 4th of May the “thank you” mentions are spread across quite a few brands, the trending topics around such mentions are around Free bets that a few bookmakers where offering.
- Sports books should invest in empowering their own bookmakers and energizing their customers to engage in social conversations….
Amsterdam Q&A
Q: Can you monitor anything that is published on social media?
A: The short answer is: ALMOST. The long answer is that the technology we use monitors over 500M sources such as blogs, forums and just about any news site. Its also directly plugged into Twitter’s firehose meaning that unlike cheaper technologies we can see exactly EVERYTHING that has been publicly tweeted.
Another frequent question is on Facebook; can everything be monitored? The reality is that many people share their updates with their friends only i.e. it’s sent within a closed group just like send a group email or text message. These updates are not available on our data. That’s both unethical and illegal… we leave that to the guys at the NSA.
Q: We’ve seen in your pres that Paddy Power is huge in terms of social media buzz, why do you think they get so much more buzz than any other brand?
A: To be talked about on social media your brand needs to create stories. Your latest Welcome Bonus isn’t a story people will talk about, maybe your affiliates will tweet about it but that’s about it. However pretending that you gave the Amazon forrest a “Brazilian wax”, that’s a story to talk about.
Story telling is in the DNA of Paddy Power, and without knowing much about how they are organised internally I dare to be bold and say that it’s a culture within the organisation. It’s a team play and definitely not something a social media guy in the corner of the office put together.
Q: What’s the one thing that sports books should to to increase their social buzz?
A: You need to start with identifying existing behaviors. What do people say about you today, are they sharing bets or winnings? When you’ve identified such behavior, let’s say sharing winnings, then incentivize your existing customers to share these stories online. Either but facilitating it with technology, or by financial incentives or a combination.