This document provides information on setting up various types of social media presences including blogs, videos, and podcasts. It discusses platform options, content creation and editing tools, technical considerations, and marketing strategies. For blogs, it compares self-hosted versus hosted options and covers site design, content organization, and learning resources. For videos, it outlines recording, editing, and distribution options as well as tips for storyboarding, formatting, and marketing. For podcasts, it discusses planning, recording, uploading, additional tools, tutorials, and marketing strategies.

1. Social Media
blogs, video, and podcasting

2. Social Media Strategy
• How much time do you have?
• What will you share?
• Who should see it?
• Do you want to promote it?

3. Tech Issues
• No coding required for basic setup
• Controlling your content
– Where will it be stored?
– What backup options do you need?
– Who has access to it?
• Marketing – search engines, etc.

4. Blogging Options
• Blogger
• Wordpress
• Tumblr
TypePad*

5. Free / Paid / Self-Hosting
• URL: custom domain or hosted
– $10-15 per year vs. $50+
• Customizations (look, functions, etc.)
– Many free options
– Support vs. time
• For the future: import/export options

6. Site Design
• What’s “the norm” for similar sites?
• Colors, layout, features – all separate
• Downloading vs. tweaking

7. Organizing Content
• Explore your “dashboard” to see your
options (categories/tags/pages, etc.)
• Media – photos, music, videos, etc.
• Links

8. Learn More
• Blogger:
– http://buzz.blogger.com/
– http://www.youtube.com/BloggerHelp
• Wordpress:
– http://en.blog.wordpress.com/
– http://wordpress.tv/
• Tumblr:
– http://staff.tumblr.com/
– http://staff.tumblr.com/tagged/features

9. Business Blogging
Blogs can
also feed
into other
sites –
facebook,
twitter, etc.

10. Marketing
• Connections: etiquette & usefulness
• “Cross-posting”: time saver or spam?
• “Sharing” tools – audience marketing
• Directories, analytics, ads, etc.

11. Web Video Options
YouTube
Vimeo
Other:

12. Content Creation
• Editing videos vs. creating them
– scripts & storyboards
• Alternatives & extra options:
– slideshows
– screencasting
– animation

13. Storyboard Example
Think of it as a
“comic book”
version of your
video – with
titles, etc.

14. Editing Tools
• Pre-installed programs
– Windows Movie Maker & iMovie
• Web Editing tools
• Software options

15. Tips & Terms
• Timeline: useful for clipping out extra
sections, or matching sound files
• Transitions: fade in/out option
• Title: make sure it is easy to read
• Audio: record separately, add later
• Screen Ratio: widescreen? What size video
does your camera make?

16. Tech Issues
• Length: some free hosts have limits
• Size: transitions & effects add to size
• Format: check the camera, editor, and
website for requirements
• Backup: save your source files and full
project along with the final cut

17. Marketing
• Look at your “channel” options
• Add full descriptions (can’t search
the video itself, so your text matters)
• Embed your videos on your website
• Upload again to facebook

18. Podcasting

19. Why do a Podcast?
• Tours (Museums, cities, etc.)
• “Radio” Show – topical, interviews, etc.
• News – NPR stories, for example
• Law Enforcement – get updates on local
issues

20. Recording Tools
• Software
– For Macs: GarageBand
– Free: Audacity
• Hardware
– Built in microphone (background noise)
– External (power/quality)
– Pop filter

21. Planning & Recording
• Scripted vs. unscripted (outline?)
• Take your time! pacing matters
• Editing: same programs as recording
– Multiple takes, split tracks
– Clip out unnecessary sounds
– Filter out background noise

22. Additional Tools
• Sound effects? (copyright issues)
• Exporting the files (mp3 “codec” etc.)
• Creating XML (iTunes subscriptions)
– iTunes example (lots of details)
– Fill-in form (no coding required)

23. Uploading Mp3 files
• Archive.org (not for podcasting)
• Blogs (Blogger, Wordpress, etc.)
• Self-hosted (your own website)
• More:
– http://www.how-to-podcast-
tutorial.com/podcast-hosting-table.htm

24. Podcasting Tutorials
Check out these helpful websites for
many more tips:
•http://www.how-to-podcast-tutorial.com/
•http://www.voices.com/podcasting.html

25. Marketing Podcasts
• iTunes – search from iTunes to find
examples of popular podcasts & their
descriptions
• On your blog!
• Directories: Podcast.com / Yahoo
Audio / Zen Cast