Social media usage, case studies and frame
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The document discusses social media usage and case studies in the UK. It provides statistics on top social media platforms and countries, Facebook and YouTube usage facts, and case studies on how organizations like Liverpool FC and WRC have successfully used platforms like Facebook, YouTube and Twitter to engage audiences, drive traffic to their websites, and monetize their social media presence. The document also discusses concepts like social CRM and how a multi-platform social media strategy that incorporates listening, engaging, responding and integrating across channels can help organizations connect with communities and generate value.
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Social media usage, case studies and frame
- 1. Social Media Usage, Case studies and Frame works in UK Presentation by Nilesh Deshmukh www.voxturmedia.com
- 2. Top 5 Social Media User Countries www.voxturmedia.com
- 3. Popular Social Media Platforms UK Source : Tech Crunchies, 2009 www.voxturmedia.com
- 4. UK Spend on Social Media Source : Tech Crunchies, 2009 www.voxturmedia.com
- 6. Facebook Usage Facts www.voxturmedia.com
- 7. City/Town wise Facebook users in UK Source : Hitwise www.voxturmedia.com
- 8. Facebook Success Story Branding Opportunity www.voxturmedia.com
- 9. Facebook – LFC Case Study Information and engagement www.voxturmedia.com
- 10. Facebook – LFC Case Study Monetizing Social Network COA- drive traffic to the main website shopping page www.voxturmedia.com
- 12. Top 10 Video sites in UK 1. You Tube.com 2. You Tube UK 3. BBC iPlayer 4. MySpace TV 5. Google Video 6. Google Video UK 7. Daily Motion 8. MetaCafe 9. Vuze 10. Tudou www.voxturmedia.com
- 13. Global Video Platform Usage www.voxturmedia.com
- 14. You Tube – Success Story WRC – Personalised YouTube page with videos, chat and comment section COA – Drive traffic to their Twitter and Facebook and WRC Official site. www.voxturmedia.com
- 16. Twitter Growth 4-5 million users 5 K – 10 K daily new sign ups 10 sports communities in top 150 followers list of Twitter UK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter. www.voxturmedia.com
- 17. Darren Bent – Case Study 19,346 followers Branding opp for Umbro on Twitter His comment on twitter during his transfer sparked a list of followers/fans www.voxturmedia.com
- 18. Online Behaviour of Twitter Users vs Other Social Networkers www.voxturmedia.com
- 19. Blog videos – Micro Blogs Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada Top Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Paris www.voxturmedia.com
- 20. Multi platform Social Media strategy – WRC Case study www.voxturmedia.com
- 21. WRC - Facebook Fan Interaction Picture sharing Videos Event Information Comments and conversation www.voxturmedia.com
- 22. WRC - YouTube www.voxturmedia.com
- 23. WRC - Twitter Reciprocal follow strategy Measureable link startegy COA – Drive traffic, information distribution www.voxturmedia.com
- 24. Internet Marketing Ecosystem www.voxturmedia.com
- 25. Monetizing Methods for Social Networks www.voxturmedia.com
- 26. Traditional CRM Data Driven Process Centric Enterprise focused Social CRM – New Frontier in Business Social CRM Content Centric Conversation Centric People/ Community focused Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales. Social Networks Social Web Digital Channels Source : Cognizant Technologies www.voxturmedia.com
- 27. Prospect Generation Listen Extract Value and Build Trust Respond Campaigns Sales Force Profiling Social Media Frame work Influence Call Planning Channel & Community Integration Enable Functional Areas Value Creation through Conservations Marketing Community Interaction Service Community Collaboration Community Creation Collaboration Content Syndication Employee Collaboration Sales Branding Source : Cognizant Technologies www.voxturmedia.com