Are your executives not on board with Social Media Marketing? Are you an executive that wants to understand how proper Social Branding and Social Selling can drive company profitability? Is your job to bridge communications between executives and marketing? The Social Media Training Programs led by Jasmine Sandler, awarded Social Media Expert by LinkedIn and Google, are focused on helping executives to understand and embrace best practices for social media marketing. Social Media Consulting and Coaching is available as an additional service. To view Jasmine Sandler Social Media Consulting Client examples and services, visit http://www.jasminesandler.com/social-media-expert-2/

1. © Copyright Jasmine Sandler. All rights reserved. The entirety of this document and program information cannot be
repurposed in whole or in part without express written permission from the author, Jasmine Sandler or legal action
will be taken.
90 Park Avenue | 17TH
FLOOR | NY | NY | 10016
347-527-5100 | info@agent-cy.com | www.agent-cy.com
Social Media Marketing Education & Training Programs for Executives
Trainer: Jasmine Sandler – www.jasminesandler.com
Delivered by:
Jasmine Sandler
B2B Sales and Social Media Marketing Trainer
CEO, Agent-cy Online Marketing
jasmine@jasminesandler.com
(347) 527-5100

2. © Copyright Jasmine Sandler. All rights reserved. The entirety of this document and program information cannot be
repurposed in whole or in part without express written permission from the author, Jasmine Sandler or legal action
will be taken.
90 Park Avenue | 17TH
FLOOR | NY | NY | 10016
347-527-5100 | info@agent-cy.com | www.agent-cy.com
Social Branding of the CEO or Key Executive
Overview
In today’s business world, the CEO or Key Executive of any established company must have a Social Brand.
The media, stockholders, prospects, competitors, clients and customers expect that the CEO or Key
executive has a solid, well-established, positive social presence. Without it, a company becomes vulnerable
to negative online attacks of its leadership, ultimately leading to losses in market share and profitability.
For CEOs or Key executives who truly want to rank high in their Social Brands to drive better talent, media
and prospects to their companies, this training is ideal.
In this 2.5 hour training, which includes a lecture, break out workbook-led sessions and comprehensive
Q&A, CEOs and Key Executives will come to understand how to build, grow and protect their own social
reputations.
Agenda
 The CEO or Key Executive Social Brand as a Role in the Company Social Ecosystem
 Examples of Successful CEO and Key Executive Social Brands
 Your CEO and Key Executive Social Brand Starting Point: Defining Your Social Position
 Creating, committing to and Managing Your CEO or Key Executive Social Brand Communication
 Best Practices for Developing and Sustaining a Positive CEO or Key Executive Social Image
 Opportunities for the CEO or Key Executive Social Brand in Social Sales
 Driving Targeted Media Interest via the CEO or Key Executive Social Brand
 Tools and Guidelines for Monitoring, Managing and Protecting the CEO or Key Executive Social
Brand Reputation
 Q&A
Deliverables:
1. Pre-Assessment Survey of Registered CEO or Key executive Attendees to understand key priorities
and level of knowledge on the subject
2. Live training with presentation materials and a guided workbook session
3. Follow-up accountability session to support education delivered (live or via webinar)
4. Digital Copies of “How to Brand Yourself Online Like a CEO” book
Cost: $5K/group + Travel
Max group size is 20.
For additional executive groups at the same organization a 20% discount applies to each additional group
of 5-20 executives

3. © Copyright Jasmine Sandler. All rights reserved. The entirety of this document and program information cannot be
repurposed in whole or in part without express written permission from the author, Jasmine Sandler or legal action
will be taken.
90 Park Avenue | 17TH
FLOOR | NY | NY | 10016
347-527-5100 | info@agent-cy.com | www.agent-cy.com
Executive Support of Social Media across the
Organization
Overview
Although the CEO or Key executive of any mid-sized or enterprise-level organization is likely to neither lead
strategy nor manage the company’s social media marketing programs, it is crucial that the CEO or Key
executive understands the appropriate fit of Social Media across the organization. Social Media and what it
represents, in opportunities to influence the media, stockholders, prospects and clients or customers’ needs
to be supported at the top level of an organization. Social Media is not just a general marketing tool; but
also a tool that affects HR, Sales, Branding and Product Development. For CEOs or Key executives who are
ready to invest the time, people, money to see how Social Media can help grow and support his or her
organization, this training is ideal.
In this 2.5 hour training, which includes a lecture, break out workbook-led sessions and comprehensive
Q&A, CEOs and Key executives will come to understand how to address social media, how to use social
media channels and content marketing to benefit their organizations and how to have appropriate
resources, both internally and externally, to do so.
Agenda
 Short Overview of Social Media Marketing: Definitions, Channels
 Social Media and The Organizational Impact: Guidelines for Social Media Activity
 How to Assess and Determine an Appropriate Internal Social Team
 Social Media as a Marketing Tool: Impact on SEO, Market Research, Campaigning
 Social Media as a Communications Tool: Community Development and Content
 Social Media as a Sales Tool: Best Practices
 Social Media as a Market Research/Product Innovation Tool
 Social Media Monitoring and Management Tools Overview
 Q&A
Deliverables:
1. Pre-assessment of Registered Attendees current Social Media Programs
2. Live training with presentation materials and a guided workbook sessions
3. Follow-up accountability session to support education delivered (live or via webinar)
Cost: $5K/group + Travel
Max group size is 20.
For additional executive groups at the same organization a 20% discount applies to each additional group
of 5-20 executives

4. © Copyright Jasmine Sandler. All rights reserved. The entirety of this document and program information cannot be
repurposed in whole or in part without express written permission from the author, Jasmine Sandler or legal action
will be taken.
90 Park Avenue | 17TH
FLOOR | NY | NY | 10016
347-527-5100 | info@agent-cy.com | www.agent-cy.com
Social Media Sales Training
Overview
It has always been said that the CEO or Key Executive of any successful company is also an excellent sales
person. In fact, it is this person that must sell the value of the company to not only his or her internal
employees; but also the media, prospects and potential talent. Social Media has become over the last 10
years an invaluable selling tool for major organizations around the globe. It is important that the CEO or
Key Executive has a good, high-level overview of the ways Social Media can be utilized by his or her
marketing and sales teams to fuel sales and profitability. For CEOs or Key Executives who are sales-driven
and believe in the power of Internet Marketing to drive qualified, sustained leads and sales, this training is
ideal. It is also recommended that key Sales Executives of an organization and Marketing executives as well
join their CEO or Key Executives at this training, however not mandatory.
In this 2.5 hour training, which includes a lecture, break out workbook-led sessions and comprehensive
Q&A CEOs will gain a clear understanding of the social sales opportunities and related channels.
Agenda
 Social Selling: Definitions and Examples
 A Break-Down of the Top Social Sales Channels
 Sales Planning for Social Media
 Successful Networking within Social Media
 LinkedIn as the Ultimate B2B Sales Social Channel
 Drawing the connection between Digital Marketing and Sales
 The Play of Content and how to use it in the Social Sales Cycle
 Q&A
Deliverables:
1. Pre-assessment of Registered Attendees current use of Social Media for Sales
2. Live training with presentation materials and a guided workbook sessions
3. Follow-up accountability session to support education delivered (live or via webinar)
Cost: $5K/group + Travel
Max group size is 20.
For additional executive groups at the same organization a 20% discount applies to each additional group
of 5-20 executives