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SOCIAL MEDIA
THE NEW EMERGING

DNA
Neeraj Dhull | April 2011

www.jimmypad.com
Wherever You Go,
Social Media
Will Follow
Neeraj Dhull | April 2011

www.jimmypad.com
“I’m totally gonna’ tag you,
this is sooo Facebook
material.”

                            F#$!@, please don’t!
Neeraj Dhull | April 2011

www.jimmypad.com
“OMG, I’m tweeting what
you just said.”


                            Really? Why? Who’s following you?
Neeraj Dhull | April 2011

www.jimmypad.com
“Is your resume on
LinkedIn or do you have to
email it to me?”

                            What’s wrong with email?
Neeraj Dhull | April 2011

www.jimmypad.com
Neeraj Dhull | April 2011

www.jimmypad.com
SOCIAL MEDIA
PUTS “PUBLIC”
INTO PR
Neeraj Dhull | April 2011

www.jimmypad.com
SOCIAL MEDIA
PUTS “MARKET”
INTO MARKETING
Neeraj Dhull | April 2011

www.jimmypad.com
TODAY PEOPLE
DON'T TRUST
COMPANIES, BLINDLY


Neeraj Dhull | April 2011

www.jimmypad.com
NEED OF THE HOUR IS
HUMANIZE
YOUR BRAND
Neeraj Dhull | April 2011

www.jimmypad.com
BUT WHAT DO YOU NEED
TO HUMANIZE


Neeraj Dhull | April 2011

www.jimmypad.com
YOU NEED TO HUMANIZE
YOUR BUSINESS

THE WAY YOU PROMOTE
YOURSELF ON INTERNET
Neeraj Dhull | April 2011

www.jimmypad.com
WHO NEEDS
SOCIAL MEDIA                ?
Neeraj Dhull | April 2011

www.jimmypad.com
BRANDS




Neeraj Dhull | April 2011

www.jimmypad.com
BRANDS

INDIVIDUALS




Neeraj Dhull | April 2011

www.jimmypad.com
BRANDS

INDIVIDUALS
COMPANIES

Neeraj Dhull | April 2011

www.jimmypad.com
BRANDS

INDIVIDUALS
COMPANIES
EVERYONE
Neeraj Dhull | April 2011

www.jimmypad.com
BRAND

Neeraj Dhull | April 2011

www.jimmypad.com
MYTH BUSTERS




TV PROGRAM
MYTH BUSTERS

             3,796,854 people like it
             on FACEBOOK

             506,665 people follow it
TV PROGRAM   on TWITTER

             9,524,626 video views on
             YOUTUBE
INDIVIDUAL

Neeraj Dhull | April 2011

www.jimmypad.com
KEVIN ROSE




   SERIAL
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR
KEVIN ROSE

                  136,927 people like him
                  on FACEBOOK

                  1,225,981 people follow
   SERIAL         him on TWITTER
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR    122,424 people follow
                  him on DIGG
COMPANY

Neeraj Dhull | April 2011

www.jimmypad.com
ADIDAS ORIGINALS




  URBAN WEAR

VINTAGE CLOTHING

  RETRO SHOES
ADIDAS ORIGINALS

                   8,394,802 people like on
                   FACEBOOK

                   369,664 people follow on
  URBAN WEAR       TWITTER
VINTAGE CLOTHING

  RETRO SHOES      835,806 video views on
                   YOUTUBE
DIFFERENT PEOPLE




Neeraj Dhull | April 2011

www.jimmypad.com
DIFFERENT PEOPLE

DIFFERENT AUDIENCE




Neeraj Dhull | April 2011

www.jimmypad.com
DIFFERENT PEOPLE

DIFFERENT AUDIENCE
DIFFERENT TASTE

Neeraj Dhull | April 2011

www.jimmypad.com
DIFFERENT PEOPLE

DIFFERENT AUDIENCE
DIFFERENT TASTE
ONE POWER
Neeraj Dhull | April 2011

www.jimmypad.com
POWER OF
SOCIAL MEDIA
Neeraj Dhull | April 2011

www.jimmypad.com
HOW TO GET
ACCEPTED                    ?
Neeraj Dhull | April 2011

www.jimmypad.com
GROUND RULES

Neeraj Dhull | April 2011

www.jimmypad.com
LISTEN REGULARLY
Neeraj Dhull | April 2011

www.jimmypad.com
TALK LESS
ENGAGE MORE
Neeraj Dhull | April 2011

www.jimmypad.com
PARTICIPATE WHEN REQUIRED




 Neeraj Dhull | April 2011

 www.jimmypad.com
CONVERSATIONS GROW LIKE TREES

 Neeraj Dhull | April 2011

 www.jimmypad.com
INFO NOT OWNED BUT SHARED

 Neeraj Dhull | April 2011

 www.jimmypad.com
PLANNING

 Neeraj Dhull | April 2011

 www.jimmypad.com
SOCIAL NETWORKS + WEBSITES
Watch updates
Gather Intelligence
Create Conversation
 Buy + Sell
 Foster communities

Neeraj Dhull | April 2011

www.jimmypad.com
SOCIAL NETWORKS + WEBSITES
Create word-of-mouth referrals
Start up businesses
Rally resources
Buy micro-focused ads
 Target & Link back


Neeraj Dhull | April 2011

www.jimmypad.com
Unfortunately, most companies are still
insensitive to social media like JUST
another marketing channel.*


     *Don't   create a Fan Page and leave it alone. Start Socializing via it.


Neeraj Dhull | April 2011

www.jimmypad.com
EXPLORE




Neeraj Dhull | April 2011

www.jimmypad.com
SPREAD YOUR IDEA
Neeraj Dhull | April 2011

www.jimmypad.com
CONTRIBUTE TO OPEN SOURCE PROJECTS




 Neeraj Dhull | April 2011

 www.jimmypad.com
TEST PROTOTYPE IDEA
Neeraj Dhull | April 2011

www.jimmypad.com
CHANGE WHAT YOU CAN
Neeraj Dhull | April 2011

www.jimmypad.com
SHARE YOUR BRAND STORIES




Neeraj Dhull | April 2011

www.jimmypad.com
STOP THINKING
CAMPAIGNS



Neeraj Dhull | April 2011

www.jimmypad.com
STOP THINKING
CAMPAIGNS
START MAKING
CONVERSATIONS
Neeraj Dhull | April 2011

www.jimmypad.com
PULL'UP YOUR
     SOCKS & START
     SOCIALIZING
Neeraj Dhull | April 2011

www.jimmypad.com
Talk to me @
      http://www.facebook.com/dhull

                     Email me @
                 shout@jimmypad.com

                            Watch me @
  http://www.youtube.com/mindcrayons


Neeraj Dhull | April 2011

www.jimmypad.com

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Social Media The New Emerging DNA