Social Media The New Emerging DNA

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2 likes•1,569 views

The document discusses the rise of social media and its importance for brands, companies, and individuals. It notes that social media puts "public" into public relations and "market" into marketing. It emphasizes the need for companies to humanize their brands by how they promote themselves on the internet. It provides examples of how different entities like brands, individuals, and companies can benefit from social media. It also outlines some ground rules for getting accepted and participating effectively on social media platforms like listening, engaging more than talking, and sharing information.

Technology Business

SOCIAL MEDIA
THE NEW EMERGING

DNA
Neeraj Dhull | April 2011

www.jimmypad.com

Wherever You Go,
Social Media
Will Follow
Neeraj Dhull | April 2011

www.jimmypad.com

“I’m totally gonna’ tag you,
this is sooo Facebook
material.”

F#$!@, please don’t!
Neeraj Dhull | April 2011

www.jimmypad.com

“OMG, I’m tweeting what
you just said.”

Really? Why? Who’s following you?
Neeraj Dhull | April 2011

www.jimmypad.com

“Is your resume on
LinkedIn or do you have to
email it to me?”

What’s wrong with email?
Neeraj Dhull | April 2011

www.jimmypad.com

Neeraj Dhull | April 2011

www.jimmypad.com

SOCIAL MEDIA
PUTS “PUBLIC”
INTO PR
Neeraj Dhull | April 2011

www.jimmypad.com

SOCIAL MEDIA
PUTS “MARKET”
INTO MARKETING
Neeraj Dhull | April 2011

www.jimmypad.com

TODAY PEOPLE
DON'T TRUST
COMPANIES, BLINDLY

Neeraj Dhull | April 2011

www.jimmypad.com

BUT WHAT DO YOU NEED
TO HUMANIZE

Neeraj Dhull | April 2011

www.jimmypad.com

YOU NEED TO HUMANIZE
YOUR BUSINESS

THE WAY YOU PROMOTE
YOURSELF ON INTERNET
Neeraj Dhull | April 2011

www.jimmypad.com

WHO NEEDS
SOCIAL MEDIA ?
Neeraj Dhull | April 2011

www.jimmypad.com

BRANDS

Neeraj Dhull | April 2011

www.jimmypad.com

BRANDS

INDIVIDUALS

Neeraj Dhull | April 2011

www.jimmypad.com

BRANDS

INDIVIDUALS
COMPANIES

Neeraj Dhull | April 2011

www.jimmypad.com

BRANDS

INDIVIDUALS
COMPANIES
EVERYONE
Neeraj Dhull | April 2011

www.jimmypad.com

MYTH BUSTERS

3,796,854 people like it
on FACEBOOK

506,665 people follow it
TV PROGRAM on TWITTER

9,524,626 video views on
YOUTUBE

INDIVIDUAL

Neeraj Dhull | April 2011

www.jimmypad.com

KEVIN ROSE

SERIAL
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR

KEVIN ROSE

136,927 people like him
on FACEBOOK

1,225,981 people follow
SERIAL him on TWITTER
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR 122,424 people follow
him on DIGG

COMPANY

Neeraj Dhull | April 2011

www.jimmypad.com

ADIDAS ORIGINALS

URBAN WEAR

VINTAGE CLOTHING

RETRO SHOES

ADIDAS ORIGINALS

8,394,802 people like on
FACEBOOK

369,664 people follow on
URBAN WEAR TWITTER
VINTAGE CLOTHING

RETRO SHOES 835,806 video views on
YOUTUBE

DIFFERENT PEOPLE

Neeraj Dhull | April 2011

www.jimmypad.com

DIFFERENT PEOPLE

DIFFERENT AUDIENCE

Neeraj Dhull | April 2011

www.jimmypad.com

DIFFERENT PEOPLE

DIFFERENT AUDIENCE
DIFFERENT TASTE

Neeraj Dhull | April 2011

www.jimmypad.com

DIFFERENT PEOPLE

DIFFERENT AUDIENCE
DIFFERENT TASTE
ONE POWER
Neeraj Dhull | April 2011

www.jimmypad.com

POWER OF
SOCIAL MEDIA
Neeraj Dhull | April 2011

www.jimmypad.com

HOW TO GET
ACCEPTED ?
Neeraj Dhull | April 2011

www.jimmypad.com

GROUND RULES

Neeraj Dhull | April 2011

www.jimmypad.com

LISTEN REGULARLY
Neeraj Dhull | April 2011

www.jimmypad.com

TALK LESS
ENGAGE MORE
Neeraj Dhull | April 2011

www.jimmypad.com

PARTICIPATE WHEN REQUIRED

Neeraj Dhull | April 2011

www.jimmypad.com

CONVERSATIONS GROW LIKE TREES

Neeraj Dhull | April 2011

www.jimmypad.com

INFO NOT OWNED BUT SHARED

Neeraj Dhull | April 2011

www.jimmypad.com

PLANNING

Neeraj Dhull | April 2011

www.jimmypad.com

SOCIAL NETWORKS + WEBSITES
Watch updates
Gather Intelligence
Create Conversation
Buy + Sell
Foster communities

Neeraj Dhull | April 2011

www.jimmypad.com

SOCIAL NETWORKS + WEBSITES
Create word-of-mouth referrals
Start up businesses
Rally resources
Buy micro-focused ads
Target & Link back

Neeraj Dhull | April 2011

www.jimmypad.com

Unfortunately, most companies are still
insensitive to social media like JUST
another marketing channel.*

*Don't create a Fan Page and leave it alone. Start Socializing via it.

Neeraj Dhull | April 2011

www.jimmypad.com

EXPLORE

Neeraj Dhull | April 2011

www.jimmypad.com

SPREAD YOUR IDEA
Neeraj Dhull | April 2011

www.jimmypad.com

CONTRIBUTE TO OPEN SOURCE PROJECTS

Neeraj Dhull | April 2011

www.jimmypad.com

TEST PROTOTYPE IDEA
Neeraj Dhull | April 2011

www.jimmypad.com

CHANGE WHAT YOU CAN
Neeraj Dhull | April 2011

www.jimmypad.com

STOP THINKING
CAMPAIGNS

Neeraj Dhull | April 2011

www.jimmypad.com

STOP THINKING
CAMPAIGNS
START MAKING
CONVERSATIONS
Neeraj Dhull | April 2011

www.jimmypad.com

PULL'UP YOUR
SOCKS & START
SOCIALIZING
Neeraj Dhull | April 2011

www.jimmypad.com

Talk to me @
http://www.facebook.com/dhull

Email me @
shout@jimmypad.com

Watch me @
http://www.youtube.com/mindcrayons

Neeraj Dhull | April 2011

www.jimmypad.com

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1. SOCIAL MEDIA THE NEW EMERGING DNA Neeraj Dhull | April 2011 www.jimmypad.com

2. Wherever You Go, Social Media Will Follow Neeraj Dhull | April 2011 www.jimmypad.com

3. “I’m totally gonna’ tag you, this is sooo Facebook material.” F#$!@, please don’t! Neeraj Dhull | April 2011 www.jimmypad.com

4. “OMG, I’m tweeting what you just said.” Really? Why? Who’s following you? Neeraj Dhull | April 2011 www.jimmypad.com

5. “Is your resume on LinkedIn or do you have to email it to me?” What’s wrong with email? Neeraj Dhull | April 2011 www.jimmypad.com

6. Neeraj Dhull | April 2011 www.jimmypad.com

7. SOCIAL MEDIA PUTS “PUBLIC” INTO PR Neeraj Dhull | April 2011 www.jimmypad.com

8. SOCIAL MEDIA PUTS “MARKET” INTO MARKETING Neeraj Dhull | April 2011 www.jimmypad.com

9. TODAY PEOPLE DON'T TRUST COMPANIES, BLINDLY Neeraj Dhull | April 2011 www.jimmypad.com

10. NEED OF THE HOUR IS HUMANIZE YOUR BRAND Neeraj Dhull | April 2011 www.jimmypad.com

11. BUT WHAT DO YOU NEED TO HUMANIZE Neeraj Dhull | April 2011 www.jimmypad.com

12. YOU NEED TO HUMANIZE YOUR BUSINESS THE WAY YOU PROMOTE YOURSELF ON INTERNET Neeraj Dhull | April 2011 www.jimmypad.com

13. WHO NEEDS SOCIAL MEDIA ? Neeraj Dhull | April 2011 www.jimmypad.com

14. BRANDS Neeraj Dhull | April 2011 www.jimmypad.com

15. BRANDS INDIVIDUALS Neeraj Dhull | April 2011 www.jimmypad.com

16. BRANDS INDIVIDUALS COMPANIES Neeraj Dhull | April 2011 www.jimmypad.com

17. BRANDS INDIVIDUALS COMPANIES EVERYONE Neeraj Dhull | April 2011 www.jimmypad.com

18. BRAND Neeraj Dhull | April 2011 www.jimmypad.com

19. MYTH BUSTERS TV PROGRAM

20. MYTH BUSTERS 3,796,854 people like it on FACEBOOK 506,665 people follow it TV PROGRAM on TWITTER 9,524,626 video views on YOUTUBE

21. INDIVIDUAL Neeraj Dhull | April 2011 www.jimmypad.com

22. KEVIN ROSE SERIAL ENTREPRENEUR FOUNDER OF Digg ANGEL INVESTOR

23. KEVIN ROSE 136,927 people like him on FACEBOOK 1,225,981 people follow SERIAL him on TWITTER ENTREPRENEUR FOUNDER OF Digg ANGEL INVESTOR 122,424 people follow him on DIGG

24. COMPANY Neeraj Dhull | April 2011 www.jimmypad.com

25. ADIDAS ORIGINALS URBAN WEAR VINTAGE CLOTHING RETRO SHOES

26. ADIDAS ORIGINALS 8,394,802 people like on FACEBOOK 369,664 people follow on URBAN WEAR TWITTER VINTAGE CLOTHING RETRO SHOES 835,806 video views on YOUTUBE

27. DIFFERENT PEOPLE Neeraj Dhull | April 2011 www.jimmypad.com

28. DIFFERENT PEOPLE DIFFERENT AUDIENCE Neeraj Dhull | April 2011 www.jimmypad.com

29. DIFFERENT PEOPLE DIFFERENT AUDIENCE DIFFERENT TASTE Neeraj Dhull | April 2011 www.jimmypad.com

30. DIFFERENT PEOPLE DIFFERENT AUDIENCE DIFFERENT TASTE ONE POWER Neeraj Dhull | April 2011 www.jimmypad.com

31. POWER OF SOCIAL MEDIA Neeraj Dhull | April 2011 www.jimmypad.com

32. HOW TO GET ACCEPTED ? Neeraj Dhull | April 2011 www.jimmypad.com

33. GROUND RULES Neeraj Dhull | April 2011 www.jimmypad.com

34. LISTEN REGULARLY Neeraj Dhull | April 2011 www.jimmypad.com

35. TALK LESS ENGAGE MORE Neeraj Dhull | April 2011 www.jimmypad.com

36. PARTICIPATE WHEN REQUIRED Neeraj Dhull | April 2011 www.jimmypad.com

37. CONVERSATIONS GROW LIKE TREES Neeraj Dhull | April 2011 www.jimmypad.com

38. INFO NOT OWNED BUT SHARED Neeraj Dhull | April 2011 www.jimmypad.com

39. PLANNING Neeraj Dhull | April 2011 www.jimmypad.com

40. SOCIAL NETWORKS + WEBSITES Watch updates Gather Intelligence Create Conversation Buy + Sell Foster communities Neeraj Dhull | April 2011 www.jimmypad.com

41. SOCIAL NETWORKS + WEBSITES Create word-of-mouth referrals Start up businesses Rally resources Buy micro-focused ads Target & Link back Neeraj Dhull | April 2011 www.jimmypad.com

42. Unfortunately, most companies are still insensitive to social media like JUST another marketing channel.* *Don't create a Fan Page and leave it alone. Start Socializing via it. Neeraj Dhull | April 2011 www.jimmypad.com

43. EXPLORE Neeraj Dhull | April 2011 www.jimmypad.com

44. SPREAD YOUR IDEA Neeraj Dhull | April 2011 www.jimmypad.com

45. CONTRIBUTE TO OPEN SOURCE PROJECTS Neeraj Dhull | April 2011 www.jimmypad.com

46. TEST PROTOTYPE IDEA Neeraj Dhull | April 2011 www.jimmypad.com

47. CHANGE WHAT YOU CAN Neeraj Dhull | April 2011 www.jimmypad.com

48. SHARE YOUR BRAND STORIES Neeraj Dhull | April 2011 www.jimmypad.com

49. STOP THINKING CAMPAIGNS Neeraj Dhull | April 2011 www.jimmypad.com

50. STOP THINKING CAMPAIGNS START MAKING CONVERSATIONS Neeraj Dhull | April 2011 www.jimmypad.com

51. PULL'UP YOUR SOCKS & START SOCIALIZING Neeraj Dhull | April 2011 www.jimmypad.com

52. Talk to me @ http://www.facebook.com/dhull Email me @ shout@jimmypad.com Watch me @ http://www.youtube.com/mindcrayons Neeraj Dhull | April 2011 www.jimmypad.com

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