The document outlines different types of marketing campaigns that can be used at various stages of a buyer's journey and to engage customers. It first describes the three stages a buyer goes through - awareness, consideration, and decision. It then lists 14 types of marketing campaigns, including welcome campaigns for new users, onboarding campaigns to help users understand a new product, repeat purchase campaigns for customer retention, and referral campaigns to encourage existing users to invite friends. The document provides examples of channels like email, push notifications, and SMS that can be used for each campaign type.

1. Marketing Campaign

2. The Online Model
Awareness Consideration Decision
3 Stages Of A Buyer’s Journey
Buyer Identifies
A Problem They
Want To Solve
Buyer Is Committed To
Solving The Problem And
Is Looking For Solutions
Buyer Has Decided
To Buy The Solution

3. Thank you!!!
1. Welcome Campaign
2. Onboarding Campaign
3. Repeat Purchase Campaign (Customer Retention)
4. Re-engagement/Reactivation Campaign
5. Multi-channel Campaign
6. Behavioral Campaign
7. Cross-selling Campaign
8. Information/Update Campaign
9. A/B Testing For Campaigns
10. Feedback Campaign
11. Upsell Campaign
12. Milestone Campaign
13. Referral Campaign
14. Limited time campaign
Launching Your Marketing Campaign

4. Welcome Campaign
Email

5. Onboarding Campaign
Email
Most apps lose about 77% of their DAU (daily average users) in the initial 3 days after install.
Users often drop out early because of having very little understanding of using a new product.
This is why it is crucial for businesses to have a sound onboarding process.An onboarding campaign
can help ease the user into the product step by step, and facilitate the transition from casual onlooker
to invested active user.

6. Repeat Purchase Campaign – Customer
Retention
Email, Push Notification
existing customers are responsible for creating 40% of revenue for an
ECommerce store. Acquiring a new customer will be 5 times more expensive
than getting a conversion from an existing one.

7. Re-engagement/Reactivation Campaign
Push Notification, Email

9. Multi-channel Campaign
Push Notification, Email, SMS, Web

10. Behavioral Campaign
Push Notification, Email, SMS

11. Cross-selling Campaign
Email

12. Information/Update Campaign
Push Notification, Email, SMS

13. A/B Testing For Campaigns
Push Notification

14. Feedback Campaign
Email, Push Notification

15. Upsell Campaign
Email

16. Milestone Campaign
Email

17. Referral Campaign
Email, In-App Notifications

18. Limited time campaign
Email, In-App Notifications