Social media is discussed in terms of large rewards that exceed effort, emotional pulls like shocking or funny content, reflective light where what users share reflects on them, and impressing others through humblebrags. However, users do not fully control the message, and popularity waves cannot be forced with social media ideas alone. Effective social media requires understanding these psychological factors and dynamics.

1. Social media is:

3. Nope.

4. Nope.

8. What’s in it
for me?

9. 1) Large reward

12. Reward should
exceed the effort.

13. 2. Emotional pull

14. Shocking
14

15. Funny
15

16. MOVING
16

17. Brought to you
by skittles
17

18. Brought to you
by skittles
(content must fit the brand)
18

19. 3. Reflective light

21. What we share
or participate in
reflects on us.

23. 4. To Impress others

24. The Humblebrag

28. With social media ideas,
be brutally honest.

30. You do not control
the message.

34. Sometimes social & experiential ideas
come from riding a wave of popularity

38. You cannot will A social media idea to work.