Social Media Support Group | Seattle Interactive 2019

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Jen Rittenhouse (Speaker) Social Media Manager, MultiCare Health System Oh hey there, social marketing friend. We see you. All signed up for a fancy conference in Seattle where you'll listen to people with sexy resumes and cool sneakers talk about the work they do on the internet for a brand that everyone loves and engages with. They'll use words like "rad" and "totally" while telling you about the latest campaign their brand launched with a bottomless budget. But then what? Before you spiral into hashtag despair, come to this session. Social Media Support Group is for the unseen, the overworked and the misunderstood. The "can you just Facebook about it" and "we need this on Instagram" among us. So you tweet for a living. So you picked a career path that could be outsourced to an intern or a board member's granddaughter. Let's talk about how to do the work that tickles your fancy and delivers meaningful results with limited time, resources and recognition.

Social Media

“I'm not offended by all the
dumb blonde jokes because I
know I'm not dumb... and I
also know that I'm not
blonde.” – Dolly Parton

Jen Rittenhouse
jrittenhouse@multicar
e.org
@YennyPie
Image source:
oprah.com
Thank
you!

Suzette Fromm-Reed, PhD & Wytress Richardson, EdD Presentation at 2016 Science of HOPE Description: The purpose of this presentation is to explore the implications of research that examined community buffers to Adverse Childhood Experiences (ACEs) and consider how to build and sustain organizational and community resilience. Specifically, findings will be explored indicating community buffers were at least as important as individual level resilience and are needed to sustain the impact of individual level resilience. The study examined: 1. Adult surveys from Behavioral Risk Factor Surveillance System (BRFSS), (N=30,000), 2. Youth surveys examining risk and protective factors (N= 200,000) and 3. Public agency data (from merged social, health and education agency databases) for different communities (N=120) in Washington State (all merged data for 2009-2012 by the Foundation for Healthy Generations in Seattle, funded by the Gates Foundation and presented by external consultants). The intent of this presentation is to engage in a dialogue about the implications of the findings.

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Communicating Clickable Complexities: From Nuclei to AI by Jenny Burns & Rach...

Seattle Interactive Conference

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Seattle Interactive Conference

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History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it. In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society. Learning Objectives: + Discover the secrets to history-making that have remained unchanged for centuries. + Learn how to actively write your own story in the way you’d wish to be remembered. + Take-away four techniques to help harness the power of your own story."

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Seattle Interactive Conference

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Seattle Interactive Conference

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A Renaissance for the Web: Moving on from Cookies by Ruben Ayala, Viant | SIC...

Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Seattle Interactive Conference

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Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019

Seattle Interactive Conference

As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.

Future of Content | Seattle Interactive 2019

Seattle Interactive Conference

Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.

The Fetishization of Innovation | Seattle Interactive 2019

Seattle Interactive Conference

Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice? In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."

Evil by Design | Seattle Interactive 2019

Seattle Interactive Conference

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Strategic Writing for UX: Choosing Your Words Carefully | Seattle Interactive...

Seattle Interactive Conference

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Ah Damnit! Why Frustration is the Most Important Emotion in UX | Seattle Inte...

Seattle Interactive Conference

Tim Mehta (Speaker) Senior Optimization Strategist, Portent Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.

How B2B Marketers use Social Media | Seattle Interactive 2019

Seattle Interactive Conference

Seth Yates (Speaker) Speaker-Yesler Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.

Emotion-based User Testing | Seattle Interactive 2019

Seattle Interactive Conference

Savannah Adams (Speaker) Designer, Formidable Joe Alterio (Speaker) Creative Director, Formidable UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.

Rapid Learning is a Strategy’s Secret Weapon | Seattle Interactive 2019

Seattle Interactive Conference

Rich Crandall (Speaker) Principal, Education, Intentional Futures “Set it and forget it” corporate strategies are doomed to fail. Today’s fast-paced, rapidly evolving markets demand that strategies stay nimble and adaptable while working toward a long-term vision. Executives, employees, and clients all play a role in strategy implementation, so it’s essential that they are along for the ride. Agencies can spearhead this process by developing unifying stories and tools that support a solid strategic foundation. Outsourcing any part of a company strategy can be a little stomach churning to companies. And in a world overflowing with information, executives struggle to find the time required to understand the complexities of their industry and create frameworks to organize that information. They need context, confidence and compelling stories in order to move teams to action. That’s where rapid learning comes in. Rapid learning techniques lead to deep thinking and effective solutions that drive more informed decisions. By learning quickly about market context, history, and dynamics, companies can build a solid set of strategies. This process can stop leaders from repeating prior mistakes, help them understand why previous efforts worked or failed, and better predict outcomes based on their new contextual knowledge. This presentation will focus on the value of rapid learning and the role it can play in human-centered strategy development. Intentional Futures’ Principal Rich Crandall will share real world examples of clients who embarked on rapid learning projects that inspired teams and shaped organizations. Takeaways: • Steps involved with rapid learning • The value of rapid learning and how it can remove tension from executives • The power of framework creation and design • How to construct a framework creation tool • How to construct an organizational learning assessment • Tips to filter critical information from excess data during investigations.

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