Social Media Summit Bucuresti 2018 - Robert Katai (Bannersnack)
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This document discusses strategies for brands on Instagram. It provides statistics on Instagram's user base and growth in Romania. It then discusses various Instagram features and how top brands utilize them, including stories, polls, collaborations, direct messaging, and comments. The key recommendation is that brands should not act like brands on Instagram, but should engage with people they care about through content, conversations, and connections.
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Social Media Summit Bucuresti 2018 - Robert Katai (Bannersnack)
- 2. BEST BRANDS ON INSTAGRAM DON’T ACT LIKE BRANDS
- 5. Social Network Advertising Platform Broadcast App Customer Service Portfolio Website ?
- 7. World Wide 800+ million / users / month 500+ million / users / day 300+ million / accounts / use Stories 80% / accounts follow a business
- 9. România IANUARIE 2017 total useri: 494,071 useri activi: 231,405 imagini : 1,474,828 video : 84,774 total useri: 698,836 useri activi: 359,806 imagini : 1,617,969 video : 106,955 IANUARIE 2018
- 11. Cât timp lucrezi pe Instagram în fiecare zi?
- 13. Hacks & Examples
- 14. STORIES
- 19. FEED @iulia.m
- 20. FEED @nusr_et
- 23. PRESS/ HOLD / SCREENSHOT
- 25. DIRECT MESSAGE
- 26. @timlampe
- 27. Engagement = People You Care About What signals indicate interest? 1. People whose CONTENT YOU LIKE 2. People you DM 3. People you SEARCH for 4. People you KNOW IN REAL LIFE
- 28. COMMENT
- 29. TEXT
- 30. HIGHLIGHTS
- 31. BEST BRANDS ON INSTAGRAM DON’T ACT LIKE BRANDS