Social Media Strategy: External

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Dirk shaw

Version 1 of our external social media strategy, goals and metrics.

Business

External Social Media Strategy Created by: Dirk shaw

“ Why do we need a Social Media Strategist?” ,[object Object],[object Object],[object Object]

“ What will a Social Media Strategist Do?” ,[object Object],[object Object],[object Object],[object Object]

Social Media Strategy: External Share insights on trends & products. ,[object Object],[object Object],[object Object],[object Object],[object Object],Goals Listen to the community at large. Learn about customer preferences. Interact online social networking activities.

Goal : Shape perception of company and engage thought leaders Perception & Influence ,[object Object],e Listen Learn Interact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Share ,[object Object],[object Object],[object Object],[object Object]

Visitor segments are defined by task Lurker Searcher Participant Advocate New visitor Spreading Attracting Transacting Discovering Contributing

Goal : Increase social media engagement across touchpoints e Discovering Transacting Contributing Spreading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attraction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal : Increase social media relevance of Vignette Conversion: Transactions ,[object Object],[object Object],e Vignette Blogs Tweets Industry Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools we will use for connecting ..what ever is next Share insights on trends & products. Tools we will use to execute social media strategy Social Media Listen to the community at large. Learn about customer preferences. Interact online social networking activities.

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