Embrace social media to accelerate innovation in your organization :  8 success factors for turning customer insights into...
Current trends in online behavior 8 success factors for turning insights into action vignettes role
Italian motorcycle manufacturer Ducati aligned its marketing department with a central “community” function, involving its...
Lego’s toy community draws in users to share with one another and influence the direction of the company. <ul><li>Input on...
Innocentive.com enables Eli Lilly's 6000 researchers to use 25,000 solvers from 125 countries. <ul><li>Companies have docu...
Today’s customers are actively participating, connecting and  sharing ideas through a number of channels.  * Social Comput...
175,000 blogs are created each day; that is about 2 every second, totaling 50 million blogs.
News: Nike is recognized by FORTUNE in 2006 News:  NASA Announces New Window For Next Space Shuttle Mission  What compelli...
Quickly respond to the pulse of these conversations to outpace competition
Integrate customer insights to ensure you meet demand, reduce waste and increase loyalty  Customer Employee Partner Innova...
Engage customers in the innovation process with social software to identify latent needs * Running a business on Web-based...
Identify and engage key influencers who are shaping perception of your brand
Build a global collaboration platform to validate, refine and test ideas
Formalize the lifecycle of an idea to accelerate the process from inception to value creation
The idea lifecycle dashboard using Vignette’s collaboration services
Source new ideas in context of an experience  (online, call center or in store)
Use multiple perspectives to ensure good ideas are not dismissed
Become an active participant in the social web
Collaboration Discovery User reviews Social Software 3 rd  Party  Monitoring Online  Prototyping Idea  Management Issue  M...
Vignette’s Next Generation Web Solutions <ul><li>Accelerate idea to value creation  </li></ul><ul><li>Increase competitive...
<ul><li>Quickly respond to the pulse of these conversations to outpace competition. </li></ul><ul><li>Integrate customer i...
Will your organization leverage the wisdom of the crowd to drive innovation?
More conversations are taking place online about your brand today than ever before
Integrating customer insights will accelerate new opportunities for innovation
Using the crowds to build an idea pipeline can drive competitive differentiation
Embrace social media to accelerate innovation in your organization
Upcoming SlideShare
Loading in …5
×

Embrace social media to accelerate innovation in your organization:

1,107 views

Published on

Webcast from 2006: Embrace social media to accelerate innovation in your organization: 8 success factors for turning customer insights into action.

Published in: Business
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,107
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
48
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • Thanks for taking the time today to learn how vignette can help you embrace web 2.0 and turn customer insights into action. Today I will start by sharing a few stories of companies in various industries who have realized tremendous benefits by embracing web 2.0 and integrating the insights into new products or services. Then I will outline 8 success factors for how you can turn insights into action and describe how vignettes solutions can accelerate this process.
  • Embrace social media to accelerate innovation in your organization:

    1. 1. Embrace social media to accelerate innovation in your organization : 8 success factors for turning customer insights into action by : dirk shaw June 2006
    2. 2. Current trends in online behavior 8 success factors for turning insights into action vignettes role
    3. 3. Italian motorcycle manufacturer Ducati aligned its marketing department with a central “community” function, involving its customers in design, communication, and the brand experience. <ul><li>The firm sold 31% more bikes in Q3 2005 than it did a year earlier </li></ul><ul><li>Increased number of page views by 60% in 2004, </li></ul><ul><li>9 million downloads of brochures, bike sounds, and movies . </li></ul>“ Ducati killed its marketing – and prospers” Forrester research
    4. 4. Lego’s toy community draws in users to share with one another and influence the direction of the company. <ul><li>Input on product development recouped the investment 10 times over in 18 months </li></ul>
    5. 5. Innocentive.com enables Eli Lilly's 6000 researchers to use 25,000 solvers from 125 countries. <ul><li>Companies have documented 20-fold increase in R&D productivity. </li></ul><ul><li>Reduces biological drugs’ time-to-market using nimble biotech startups. </li></ul>
    6. 6. Today’s customers are actively participating, connecting and sharing ideas through a number of channels. * Social Computing Forrester Research
    7. 7. 175,000 blogs are created each day; that is about 2 every second, totaling 50 million blogs.
    8. 8. News: Nike is recognized by FORTUNE in 2006 News: NASA Announces New Window For Next Space Shuttle Mission What compelling events are triggering a spike in conversation?
    9. 9. Quickly respond to the pulse of these conversations to outpace competition
    10. 10. Integrate customer insights to ensure you meet demand, reduce waste and increase loyalty Customer Employee Partner Innovation Process
    11. 11. Engage customers in the innovation process with social software to identify latent needs * Running a business on Web-based software By:Dion Hinchcliffe *
    12. 12. Identify and engage key influencers who are shaping perception of your brand
    13. 13. Build a global collaboration platform to validate, refine and test ideas
    14. 14. Formalize the lifecycle of an idea to accelerate the process from inception to value creation
    15. 15. The idea lifecycle dashboard using Vignette’s collaboration services
    16. 16. Source new ideas in context of an experience (online, call center or in store)
    17. 17. Use multiple perspectives to ensure good ideas are not dismissed
    18. 18. Become an active participant in the social web
    19. 19. Collaboration Discovery User reviews Social Software 3 rd Party Monitoring Online Prototyping Idea Management Issue Management Online Panels Context Issues Key Influencers Trends Notifications Monitoring Tracking Lead Users Customer Insights Dashboard Vignette’s Solution to turn insights into action… Competitive Landscape Feedback Feedback Ideas
    20. 20. Vignette’s Next Generation Web Solutions <ul><li>Accelerate idea to value creation </li></ul><ul><li>Increase competitive differentiation </li></ul><ul><li>Increased understanding of changing customer behaviors </li></ul>
    21. 21. <ul><li>Quickly respond to the pulse of these conversations to outpace competition. </li></ul><ul><li>Integrate customer insights to ensure you meet demand, reduce waste and increase loyalty </li></ul><ul><li>Engage customers in the innovation process with social software to identify latent needs </li></ul><ul><li>Identify and engage the key influencers who are shaping perception of your brand </li></ul><ul><li>Build a global collaboration platform to validate, refine and test ideas </li></ul><ul><li>Formalize the lifecycle of an idea to accelerate an idea to value creation </li></ul><ul><li>Use multiple perspectives to ensure good ideas are not dismissed </li></ul><ul><li>Become an active participant in the social web. </li></ul>8 success factors for turning customer insights into action
    22. 22. Will your organization leverage the wisdom of the crowd to drive innovation?
    23. 23. More conversations are taking place online about your brand today than ever before
    24. 24. Integrating customer insights will accelerate new opportunities for innovation
    25. 25. Using the crowds to build an idea pipeline can drive competitive differentiation
    26. 26. Embrace social media to accelerate innovation in your organization

    ×