PeekAnalytics Social Audience Report @kia

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PeekAnalytics Social Audience Report @kia

  1. 1. 1 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 @kia Follower Report Key Metrics: @kia | March - 24 - 2012 Total Followers 33,461 @kia has 33,461 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 51x Pull is a good measure of how influential @kia 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @kia 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of kia's followers has 960 connections across all social media platforms. Therefore, kia can potentially indirectly reach 8,821,256 (9,185 x 960) people. Audience Demographics SEX Insights : -*Statistics based on 81% of kia's followers, whose sex we were able to determine. AGE RANGE Insights : - 30% kia's audience is between 26 - 35. - *Statistics based on 13% of kia's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average kia's female followers tend to be more in the 46 - 55 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average kia's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - kia has a higher percentage of followers from Detroit, Michigan than the typical Twitter user.
  4. 4. 4 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - kia has a higher percentage of followers from Florida than the typical Twitter user. TOP 5 COUNTRIES Insights : - kia has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, kia's audience's top three interests are Auto, Sport, and Music.
  6. 6. 6 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Career Insights INCOME LEVEL Insights : - kia's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : - Compared to the average audience kia's top three industries are Insurance, Fashion, and Logistics.
  7. 7. 7 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Education Insights EDUCATION TYPE Insights : - kia's followers attend Community College schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - kia's consumer audience is active on at least 25,795 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 77% of kia's followers have Facebook profiles. - kia's has more followers who use YouTube than does the typical Twitter user.
  8. 8. 8 kia @ kia | Mar 11 2009 Official Kia Motors America Account. Welcome. Find out about new car announcements and upcoming Kia models. Speak your piece about Kia commercials and content! Tweets 7,470 Followers 73,660 Following 330 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 10% of kia's consumer audience has been identified as a Blogger.

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