The document discusses social media and QR codes. It defines social media as interactive platforms for sharing user-generated content and lists common social media types like Facebook, Twitter, blogs and bookmarking sites. It explains that businesses need a social media strategy to grow awareness, engage customers and provide service. QR codes are defined as scannable barcodes that can link to websites, make calls or send messages from a mobile device. The document suggests ways for businesses to use QR codes in marketing.

1. Social Media & QR Codes
Presented by:
s-go Consulting
s-go.net

2. Social Media & QR Codes
What Is Social Media?
s-go Consulting – s-go.net – 607-330-2574

3. Social Media & QR Codes
What Is Social Media?
Social media can be defined as "interactive
platforms via which individuals and communities
create and share user-generated content”
Conversations
s-go Consulting – s-go.net – 607-330-2574

4. Social Media & QR Codes
What Is Social Media?
s-go Consulting – s-go.net – 607-330-2574

5. Social Media & QR Codes
Types of Social Media
• Social Networks
• Facebook, Twitter, LinkedIn, Tumblr
• Pinterest, YouTube, Google +
• Blogging
• On Your Website, Blogging Websites,
• Guest Blogging
• Bookmarking
• Digg, Reddit, Stumbleupon, Blinklist
s-go Consulting – s-go.net – 607-330-2574

6. Social Media & QR Codes
Types of Social Media
• Press Release Sites (Free & $1.00)
• Free-Press-Release.com, PRLog.com,
• Release-news.com
• Article Marketing
• eHow, EzineArticles, hubPages
s-go Consulting – s-go.net – 607-330-2574

7. Social Media & QR Codes
Why Do Business/Orgs Need It?
• Growth & Awareness
• Engagement (Proactive)
• Service (Reactive)
s-go Consulting – s-go.net – 607-330-2574

8. Social Media & QR Codes
Why Do Business/Orgs Need It?
• GROWTH
• Likes, Friends, Followers, Circles,
• Connections, Boards
• Facebook 1 Billion Users
• Twitter 140 Million Users
• YouTube 4 Billion Views per Day
• LinkedIn 175 Million Users
s-go Consulting – s-go.net – 607-330-2574

9. Social Media & QR Codes
Why Do Business/Orgs Need It?
• It Is Permanently Bonded to Search Engines
– Tweeting reduces Googlebot from 2 hours to 2 seconds
– Shares Can increase your listings In Google SERPs
– High levels of activity increase domain rank
– Social ranks high in “personal” search from Google
– Bookmarking creates backlinks and authority
– Search results may be higher from Social Sites than from
your own
s-go Consulting – s-go.net – 607-330-2574

10. Social Media & QR Codes
Why Do Business/Orgs Need It?
• ENGAGEMENT
• Claim Your Brand
• Define Your Brand
• Build Following
• Create conversion oriented Facebook campaign
• Instant feedback & conversation
• Exponential exposure through sharing
s-go Consulting – s-go.net – 607-330-2574

11. Social Media & QR Codes
Why Do Business/Orgs Need It?
• SERVICE
• Listening
• React quickly for issues/questions
• Don't make excuses
• Reply in friendly & helpful manner
• Let people know who they are talking with
• 2 Stories
s-go Consulting – s-go.net – 607-330-2574

12. Social Media & QR Codes
Why Do Business/Orgs Need It?
• YOU NEED A SOCIAL MEDIA STRATEGY
• Sales
• Marketing
• Service
• Partnerships
• Search Engine Optimization
s-go Consulting – s-go.net – 607-330-2574

13. Social Media & QR Codes
What Are QR Codes?
QR Code (abbreviated from Quick Response Code) is the
trademark for a type of matrix barcode (or two-dimensional
code) first designed for the automotive industry. More
recently, the system has become popular outside the
industry due to its fast readability and large storage capacity
compared to standard UPC barcodes. The code consists of
black modules (square dots) arranged in a square pattern on
a white background.
s-go Consulting – s-go.net – 607-330-2574

14. Social Media & QR Codes
What Are QR Codes?
s-go Consulting – s-go.net – 607-330-2574

15. Social Media & QR Codes
How Can I Use QR Codes?
• Free to create them
http://goqr.me/
• Mostly used with cell phones/tablets
• Free software to scan them (iPhone/Android)
• Can produce written text, link to
websites,make a phone call, send text
message, exchange contact info
s-go Consulting – s-go.net – 607-330-2574

16. Social Media & QR Codes
How Can I Use QR Codes?
• Brochures
• On websites
• In manufacturing
• In store product marketing
• Fundraising
s-go Consulting – s-go.net – 607-330-2574

17. Social Media & QR Codes
What Are QR Codes?
s-go Consulting – s-go.net – 607-330-2574

18. Social Media & QR Codes
Contact
• S-GO Sales/Biz Dev: Andrew Harris
– Phone: 585-520-4355 – Skype: aharris46
– Website: s-go.net – Email: aharris@s-go.net
• S-GO Office & Development Team
– Phone: 607-330-2574 – Skype: sgosteve
– PO Box 302, Spencer, NY 14883
– Website: s-go.net – Email: s.gorney@s-go.net
– Facebook: sgoconsulting – Twitter: sgoconsulting
s-go Consulting – s-go.net – 607-330-2574