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IT'S THE




CONVERSATIONS
Social Media

     It's
conversations
What Is
Social Media?
“Social Media is the use of web-based and mobile
technologies to turn communication into interactive
dialogue.” -wiki-
We used to
gather to
share our
Passions. We
communicated
where and
however we
could.
Now,we use
Social Media …
What is the
Return On Investment?
Social Media
The conversation is not:
o controlled
o organized

o “on Message”




The conversation is:
o organic
o complex

o speaks in a human voice                            a
                                            is not –
                                      media t a ct i c
                            Social y or a
                                      g                l.
                            st r a t e ly a ch a n n e
                                       p
                             it’s sim
Who is is in your Conversation?
o   your customers
o   your donors
o   your volunteers
o   your employees
o   your investors
o   your critics
o   your fans
o   your competition....
o   anyone who has internet
access and an opinion.
What can
Social Media
do for you?
o   Learn what people are saying about you
o   Create buzz for events & campaigns
o   Increase brand exposure
o   Identify and recruit influencer's to spread your message
o   Find new opportunities and customers
o   Support your products and services
o   Improve your search engine visibility
o   Gain competitive intelligence
o   Get your message out fast
o   Retain clients by establishing a personal relationship
o   Be an industry leader – not a follower
Who is
doing it
RIGHT?
is
doing it
RIGHT?
By the end of
2009, Dell had
generated $6.5
million
in sales from
Twitter alone.
is
doing it
RIGHT?
In 2008, when co-
owners Matt Buchan
and Alex Garcia
decided to buy a
hair salon in
Seattle, Washington,
 Little did they
know that two
years later,
In 2008, when co-
owners Matt Buchan
and Alex Garcia
decided to buy a
hair salon in
Seattle, Washington,
 Little did they
know that two
years later, 75% of
their business would
come from social
media.
How can you use
 Social Media?
Learn Your Audience:
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?
Build

Choose your
                               ny!)
                           e ma
  channels         re ar
              (the
   wisely
Active Worldwide
      Users
X   500,000,000+
45,000,000,000
 Pieces of content
  shared per month
1,500,000
Local businesses with
active Facebook pages
156,000,000+
registered users
31% of users"
follow a brand
144,200,000 viewers




  September 2010:
144,200,000 viewers
144,200,000 viewers




   Most Searched:
Google #1,YouTube #2
Use Your Channels
Use Your Channels
    to Engage
ENGAGE
IT IS A
CONVERSATION,
THINK OF IT THAT
      WAY.




ENGAGE
IT IS A
CONVERSATION,
THINK OF IT THAT   SHO
      WAY.             W IN
                     IN O TEREST
                         T HE
                              RS




ENGAGE
IT IS A
CONVERSATION,
THINK OF IT THAT   SHO
      WAY.             W IN
                     IN O TEREST
                         T HE
                              RS




ENGAGE
                                IF
                        D AILY,
                   POST OURLY
                        H
                    NOT
IT IS A
        CONVERSATION,
        THINK OF IT THAT   SHO
              WAY.             W IN
                             IN O TEREST
                                 T HE
                                      RS




      ENGAGE
                                        IF
                                D AILY,
                           POST OURLY
                                H
NO “BUY THIS”               NOT
 MENTALITY
IT IS A
                        CONVERSATION,
                        THINK OF IT THAT   SHO
                              WAY.             W IN
                                             IN O TEREST
                                                 T HE
        TO ND                                         RS
     ND E A
   PO ON LY
 ES RY ICK
R E U
 EV Q
                      ENGAGE
                                                        IF
                                                D AILY,
                                           POST OURLY
                                                H
                NO “BUY THIS”               NOT
                 MENTALITY
“Realize that the social media
success equation isn’t big moves on
the chess board, it’s little moves
made every day that eventually add
up to a major shift.”
- Jay Baer
Thank You!
SEND US A LINK
 Facebook.com/INTERFACENETWORKMARKETING

 Twitter.com/INTERFACEnet#


 youtube.com/user/INTERFACEnetwork


 Linkedin.com/company/interface-network-marketing

 www.interfacenetworkmarketing.com
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Social media presentation