8. Social Media
The conversation is not:
o controlled
o organized
o “on Message”
The conversation is:
o organic
o complex
o speaks in a human voice a
is not –
media t a ct i c
Social y or a
g l.
st r a t e ly a ch a n n e
p
it’s sim
9. Who is is in your Conversation?
o your customers
o your donors
o your volunteers
o your employees
o your investors
o your critics
o your fans
o your competition....
o anyone who has internet
access and an opinion.
10.
11.
12. What can
Social Media
do for you?
o Learn what people are saying about you
o Create buzz for events & campaigns
o Increase brand exposure
o Identify and recruit influencer's to spread your message
o Find new opportunities and customers
o Support your products and services
o Improve your search engine visibility
o Gain competitive intelligence
o Get your message out fast
o Retain clients by establishing a personal relationship
o Be an industry leader – not a follower
18. In 2008, when co-
owners Matt Buchan
and Alex Garcia
decided to buy a
hair salon in
Seattle, Washington,
Little did they
know that two
years later,
19. In 2008, when co-
owners Matt Buchan
and Alex Garcia
decided to buy a
hair salon in
Seattle, Washington,
Little did they
know that two
years later, 75% of
their business would
come from social
media.
36. IT IS A
CONVERSATION,
THINK OF IT THAT SHO
WAY. W IN
IN O TEREST
T HE
RS
ENGAGE
IF
D AILY,
POST OURLY
H
NO “BUY THIS” NOT
MENTALITY
37. IT IS A
CONVERSATION,
THINK OF IT THAT SHO
WAY. W IN
IN O TEREST
T HE
TO ND RS
ND E A
PO ON LY
ES RY ICK
R E U
EV Q
ENGAGE
IF
D AILY,
POST OURLY
H
NO “BUY THIS” NOT
MENTALITY
38. “Realize that the social media
success equation isn’t big moves on
the chess board, it’s little moves
made every day that eventually add
up to a major shift.”
- Jay Baer
39. Thank You!
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