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How you were misled by your Advertising Agency

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A presentation for the Australian Marketing Institute on how your advertising agency misled you about social media.

Published in: Business, News & Politics
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How you were misled by your Advertising Agency

  1. 1. How your advertising agency misled you about Social Media - Julian Cole
  2. 2. What I will cover in this presentation <ul><li>3 Benefits of social media </li></ul><ul><li>The 2 biggest Misconceptions about social media </li></ul><ul><li>3 steps to getting started </li></ul>
  3. 3. What is social media? <ul><li>‘ Is the ability for users to both consume and create content online.’ </li></ul>
  4. 4. It’s all about Relationships <ul><li>Relationship = no. of interactions </li></ul><ul><li>Social Media offers easy interactions. Facebook </li></ul><ul><li>Brands with high interactions are king! </li></ul>
  5. 5. 1st Benefit: Brand Positioning/Relationships
  6. 6. 2nd Benefit : Marketing Intelligence
  7. 7. 3rd Benefit Customer Feedback
  8. 8. 2 of the Biggest Misconceptions
  9. 9. 1. Viral = Big Bangs for Small Bucks
  10. 10. 2. Don’t trust your advertising agency
  11. 11. Write these down! <ul><li>Google Alerts </li></ul><ul><li>Australian Blog Index RSS reader </li></ul><ul><li>3. Ask for help </li></ul>

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