Social Media on a shoe string budget and with a small team
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The document outlines Motherwell F.C.'s social media strategy and targets for 2013, which includes: increasing followers on primary platforms Twitter and Facebook to over 10,000; meeting minimum posting and interaction rates; and analyzing statistical trends to enhance reporting. It also aims to increase player and staff participation in social media, with goals of over 75% buy-in from players and 100% sign-off from staff on social media standards. The role of the club's media department and how social media is used on matchdays is also reviewed.
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Social Media on a shoe string budget and with a small team
- 1. Motherwell F.C. & Social Media Alan Burrows Wednesday 30th January 2013 Hampden Park
- 2. Our ‘Social Media’ Strategy / Targets in 2013: •Ensure a consistent look and feel to promote updated corporate identity. •To have 10,000+ followers on primary arms - Twitter & Facebook. •Meet minimum content targets and interaction rate on primary via “Communications Plan”. •To increase presence and usage of secondary - Google + Foursquare & AudioBoo. •To better formulate, collect & analyze statistical trends and enhance reporting system. •To have more than 75% buy-in from first-team players and management participation. •To have 100% sign-off on Social Media standards and usage policy from all full-time staff. •To host at least one staff training session per quarter for both football & non-football staff.
- 3. Motherwell FC Media Department Alan Burrows Press & Media Manager Ross Clarkson Additional Support Alastair Reilly Performance Analyst Volunteers Creative Design
- 4. The role of the Media Department EXTERNAL IN-HOUSE DESIGN AND PERFORMANCE MATCHDAY PRESS / MFC CLUB PUBLICATION ANALYSIS FROM MEDIA MEDIA & PR MEDIA SUPPORT FIRST-TEAM to OPERATIONS RELATIONS OUTLET ACADEMY
- 5. The role of Social Media on Matchdays motherwellfc.co.uk Twitter Facebook Foursquare AudioBoo flickr Google + MFC TV
- 6. Player participation and interaction 14 First Team players (67%) 12 U20s players (100%) 3 Directors incl CEO (50%)
- 7. Staff Standards & Usage Policy Gives staff a clear guideline: Focused on: -Background to ‘Social Media’ and recent trends -Responsibility -Topic matter guidelines -Company assets -Inaccurate or defamatory content -Off limits material -Reporting structure
- 8. Questions? Help me out here, I am trying to stretch this out to 12.15pm