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3. miri's smm crash course


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3. miri's smm crash course

  1. 1. 3. Miri’s SM Crash-Course
  2. 2. So many ways to interact: Social Media Landscape 1. SMM basics
  3. 3. <ul><ul><ul><ul><ul><li>Increase website traffic </li></ul></ul></ul></ul></ul><ul><li>--> address the mass through Social Media </li></ul><ul><ul><ul><ul><ul><li>increase cooperation partners </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>increase affiliate partners </li></ul></ul></ul></ul></ul><ul><li>--> individual negotiations are necessary </li></ul>Our Main Social Media Goal 1. SMM basics
  4. 4. Focus: Communicate, Inform, Advertise 1. SMM basics platforms
  5. 5. Why do we use facebook as one of our main strategic platforms? <ul><li>“ Facebook has achieved near total penetration of the college </li></ul><ul><li>market, with more than eight out of ten college students </li></ul><ul><li>registered. Older Americans are also flocking to the site. </li></ul><ul><li>It draws 250,000 new members every day…. In the end, social networking sites are wildly popular precisely because they disseminate information so effectively.” – The Nation </li></ul>2. SL Social Media Strategy
  6. 6. Why do we use twitter as one of our main strategic platforms? <ul><li>To extend the reach of your thought leadership – blog posts and other content </li></ul><ul><li>To promote your products and services directly to a target audience and communicate with potential clients </li></ul><ul><li>To connect and network with others in your industry and others who share your views </li></ul><ul><li>To get instant access to what’s being said, this minute, about Suitelife </li></ul><ul><li>To get a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest </li></ul>2. SL Social Media Strategy
  7. 7. Social Media Marketing Strategy Matrix 1. SMM basics
  8. 8. Developing SuiteLife’s Social Media Strategy <ul><li>8 strategic questions: </li></ul><ul><li>WHAT do people want to be informed about? </li></ul><ul><li>WHAT do people want to watch/ want to see? </li></ul><ul><li>WHAT do people want to talk about? </li></ul><ul><ul><li>WHAT do people (other publishers) want to share? / What kind of content may get viral? </li></ul></ul><ul><li>HOW do we get people to interact with SL? </li></ul><ul><li>HOW do we give people an added value? </li></ul><ul><li>HOW do we get people to subscribe (how do we track conversions?) </li></ul><ul><li>HOW do we get people to recommend SL? </li></ul>2. SL Social Media Strategy
  9. 9. SL Brainstorming Doc Sheet <ul><li>Please check Doc Sheet: “Site Content” Tab: “Brainstorming_Blog-Features” and contribute! </li></ul>2. SL Social Media Strategy
  10. 10. SL Traffic Social Media Loop 2. SL Social Media Strategy
  11. 11. Don't forget Social Media Monitoring If we listen to what others are saying about us, we can constantly improve our strategy and discover new ideas !   3. SM Monitoring <ul><li>There are a lot of different tools to use, eg.: </li></ul><ul><ul><li>Addict-o-matic </li></ul></ul><ul><ul><li>Twitter (advanced) Search </li></ul></ul><ul><ul><li>Other twitter search tools: OneRiot,Topsy, crowdeye </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>