Mastering Social Media Marketing: A Guide to Building Your Brand Online
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Social media marketing is more important than ever, but building an effective strategy can be challenging. Our comprehensive guide to mastering social media marketing can help. In this slide deck, we cover the essentials of building a successful social media strategy, from choosing the right platforms for your brand to creating engaging content that resonates with your audience. We'll also explore the latest social media trends and tools, as well as best practices for measuring and optimizing your results. Whether you're a small business owner, marketer, or social media enthusiast, this guide will help you take your online presence to the next level.
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Mastering Social Media Marketing: A Guide to Building Your Brand Online
- 2. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. AESTHETIC Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. FUNCTION Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. EXPERIENCE Pixelast | Design and Tech CEO of Succeeding Small: 2017-Present Family & Past Histroy of Small Business Ownership BA in English (Rhetoric) and Marketing: 2014-2017 MADELEINE COSTA
- 4. THE KEYS TO SOCIAL MEDIA SMALL BUSINESS SOCIAL MEDIA MARKETING
- 5. SOCIAL MEDIA AS A MARKETING STRATEGY FOR SMALL BUSINESS OWNERS EVERYTHING YOU NEED TO KNOW ABOUT
- 6. WHY SOCIAL MEDIA? Build Relationships Brand Awareness Reach New Audiences Get Paying Clients
- 7. CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM
- 8. THE KEYS TO SOCIAL MEDIA AS A SMALL BUSINESS Short Form Edu-tainment Trending Audios Aesthetic Voice Location HAVE A STRATEGY STORIES & REELS BE ON BRAND Audience Success Metrics Competitor Research Convert Your Audience
- 9. SOCIAL MEDIA STRATEGY WHO IS YOUR BUYER PERSONA? HOW CAN YOU PROVIDE VALUE TO YOUR AUDIENCE? WHAT ARE YOUR GOALS WITH SOCIAL MEDIA? HOW WILL YOU MEASURE SUCCESS? WHO ARE YOUR COMPETITORS? HOW WILL YOU CONVERT YOUR AUDIENCE? SOCIAL MEDIA WORKBOOK
- 10. BRANDING CHANEL YOUR PERSONALITY What is "on-brand" for you? Don't be afraid to use humor BRAND YOUR FEED Colors, Fonts, & Style - Use Canva Branded Story Covers LOCATION Use location-specific hashtags Tag your location
- 11. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. AESTHETIC Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. FUNCTION Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. EXPERIENCE Pixelast | Design and Tech Short, temporary content Creates top-of-mind brand awareness THE KEYS: Consistency Use available features (Polls, Questions, Love) IDEAS: Service/Product walk-throughs, this or that, day-in-the-life STORIES
- 12. Short-form video Can show up in "Explore" tab on IG Entertainment/Education THE KEYS: Trending Audios (1K-5K) IDEAS: Showcasing your product/service, benefits, meet the team, behind the scenes REELS
- 13. POST TOPICS INDUSTRY Education Expertise Blog Post Shares Tips & Tricks FAQs OTHER Holidays Days of the Week Posts Motivational Quotes BRANDED About You Values Behind the Scenes Testimonial Shares SALES Hard CTA's Direct Services & Products Promotions Announcements COMMUNITY/ ENGAGEMENT Community Involvement Discussion Drivers (This or That, Vote) Asking Discussion-Driving Questions Contests & Giveaways Local Interviews Small Biz Spotlights
- 14. HOW TO WRITE A POST INITIAL ONE-LINER TO GRAB ATTENTION DECENT BODY LENGTH USING BRAND'S VOICE CALL-TO-ACTION (CTA) INCLUDE ANY LINKS NECESSARY ADD ALL NECESSARY HASHTAGS
- 15. SOCIAL MEDIA BEST PRACTICES STOP SELLING ALL THE TIME (80/20 RULE) QUALITY OVER QUANTITY UTILIZE DATA INSIGHTS USE DIVERSE MEDIA BE CONSISTENT STAY ON BRAND
- 16. KEY TAKEAWAYS Be CONSISTENT Create a system that works for you, where you can show up regularly. Build Relationships Show up authentically, connect in meaningful ways, and use social media as a relationship building tool.