In this Pdf you will get to learn about what is social media marketing, History of social media , Advantages of social media marketing, Different between SMM & SMO And how you can improve engagement on your social media. To know more you can visit the website Yash.thedigitalamigo.com Please subscribe my YouTube channel - Yash_digitalamigo or you can also find me on Instagram - Yash_thedigitalamigo

1. social media
marketing
M A D E B Y - Y A S H . D I G I T A L A M I G O . C O M
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A GUIDE FOR

2. content
02
What is SMM?
History of Social Media
Advantages of Social Media
Marketing
Difference between SMM &
SMO
Different social media channels
in detail.
Algorithms of social media.
How to bring maximum
engagement on social media.
M A D E B Y - Y A S H . D I G I T A L A M I G O . C O M

3. M A D E B Y - Y A S H . D I G I T A L A M I G O . C O M
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what is
social media
marketing?
SMM stands for “Social Media Marketing”. It
refers to the marketing done on different
social networks build by a user to attain
growth in business. Build your business
brand name which will further result in
gaining sales. Besides gaining more
customers it also helps in maintaining
existing customers. It includes all the
campaigns done on different social media
platforms like Instagram, Facebook, Twitter,
Linkedin etc..

4. M A D E B Y - Y A S H . D I G I T A L A M I G O . C O M
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In today’s world everyone has been indulged in social media
which gives everyone an advantage and of business growth. On
the other hand the one not availing this advantage is missing a
great opportunity for his/her business growth.
We use social media as a catalyst to grow our business. Its main
aim is to promote the brand name of our product and to give the
knowledge of our product or service to the targeted public. It helps
in understanding the algorithm

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On the off chance that you think
social media marketing started
with Facebook, you are wrong.
The excursion already began way
back in early 80’s. It was the time
when technology started making
its way in the world.
history of
social media
marketing

6. 06
Gradually after the first launch many sites like Open Diary
made their way in the market.
Now it was the time of the turning point for social media to
change the world when the first most successful site came
into the market in 2004 i.e Facebook launched by Mark
Zuckerberg. It was Mark Zuckerberg’s second attempt his
first attempt was Smashface which turned out to be a big
failure. But Facebook was different. It quickly became the
biggest social networking site in the world which gained over
1 million users within a year which has now become more the
2.9 billion.
In early 80’s it turned out to be easy to find computers in a
large portion of the homes. Then after a decade when
everyone got used to computers we got our first social media
site Bolt and Six Degrees which was launched in 1997 by Dan
Pelson. This site was basically designed for teenagers to use
emails, instant messaging voice messages etc.
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7. 07
If you are interested in learning about social media marketing then its
important to know about its advantages.
In todays world 73% of marketers believe that social media marketing has
been most effective for them, so if you are not using it its your drawback.
Some advantages of Social Media Marketing Are as follows:
advantages of social media
marketing
1. Grow your brand
Social Media is a platform used by all of us. There are millions of users using
Social Media, Thus it is easy to see why you should consider social media as
the best platform to promote your brand. It’s the best way to bring
awareness to your brand and build trustworthiness.
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2. Customer’s satisfaction
Your customer’s satisfaction relies on the customer services provided by your
company. There are many ways you can solve your customer’s problems but a
question arises that what’s the best way which will fully satisfy your customer? The
answer is social media. There are many other ways like Telephone, Emails etc. but the
fastest way through which you can easily solve your customer’s problems is social
media. It gives you better opportunity to interact with customer’s and helps in
increasing response time.
3. Know what your competitor’s are doing
Just by analyzing your competitor’s content on different social media sites you will
get to know what exactly you competitor is doing where it stands in the market.
Not only you will get to know your competitor position but by comparing it with your
content you will get to know where are you lacking and where you are outperforming.
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4. Better SEO results
For understanding how social media helps in SEO we need to know what is SEO?
SEO stands for search engine optimization. It includes all the efforts made for
ranking websites into search engine result pages on certain Keywords .There
are two types of SEO On page and Off page SEO.
Social Media is the part of Off page SEO. It helps Google in pulling your brand
information into its search engine results. The more viral your social media
content becomes the chances of your website ranking into search engine pages
gets higher.
5. Increase in sales and revenue
Doing Social Media Marketing in a right way will attract more of your targeted
audience and will convert them into more sales. Eventually it will help in
increasing revenue.
If your content is accurate and with the trend there are more chances of your
content to get popular and the more it will get popular it will result in more
sales and thus more revenue.
M A D E B Y - Y A S H . D I G I T A L A M I G O . C O M

10. smm
vs
smo
The process of optimizing a website
and it’s content in such a way that it
will lead to increase in traffic on your
website through different social
media platforms is called SMO. By the
word optimization we mean every
task done in the process must be done
organically. It includes strategies like
creating shareable content, adding
different social media buttons/links
on your website, creating content for
the specific platforms etc.
10
It refers to the marketing done on
different social networks build by a
user to attain growth in business.
Build your business brand name
which will further result in gaining
sales. Besides gaining more
customers it also helps in
maintaining existing customers. It
includes all the campaigns done on
different social media platforms like
Instagram, Facebook, twitter,
Linkedin etc..
difference between smm & smo
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Different
channels of
social media
Facebook - more then 2.7 Billion
active users
1.
2. Instagram - more then 1 Billion
active users
3. YouTube - more then 2.5 Billion
active users
4. Whatsapp - more then 1.6 Billion
active users
5. Linkedin - more then 1 Billion
active users
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Social media engagement basically
shows how much your audience
interact with your content. It can be
through giving multiple views to your
channel or commenting regularly or
sharing your content regularly. So
rather focusing on quantity we should
start focusing on quality. It will help
you in engaging more traffic on your
content.
how to improve
social media
engagement ?
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Digital
marketing
SEO
Affiliate
marketing
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14. thank you!
14
FOR YOUR TIME
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