Social Media is new innovative strategy which will help any business to grow and build the brand awareness. Now a day’s social media counted as one of the major components of a B2B Marketing Strategies which enable the product development, customer sales, and services.

1. B2B Portal Characteristics timesoftrade.com
Place to grow your business

3. Social Media Marketing
for B2B Portal - How to Do
Social Media Marketing
for B2B Portals?

4. INDEX
 Introduction
 Social Media Integration
 Summary

5. Introduction
• Social Media is new innovative strategy
which will help any business to grow
and build the brand awareness. Now a
day’s social media counted as one of
the major components of a B2B
Marketing Strategies which enable the
product development, customer sales,
and services.
• Today’s onwards the social media
marketing is the “Next Big Thing” Now
social media marketing has the ability
to divide industrial sectors, with
outdated organizations falling behind
their business competitors.

6. Introduction
• Social media marketing can be a disruption, zapping worker
productivity all through the day, but it will also be ways to
open up opportunities that might never have existed. It
would become clearer that social media is an essential part of
conducting business today. If you think that only placing the
Facebook, twitter logo on website is enough then you still
have a lot to learn.

7. Social Media Integration
• There are lots of ways you
can take advantage of
social media for
marketing. Here I outlined
a few ways you can take
benefits of social media
integration for your b2b
marketing.

8. Company Brand Name – The True
Value of Your Business
Make it sure that your
company as well as
organizations social media
profile is branded property
which will explain the nature
of business and brand of
your company. Also you can
use the brand wallpaper on
your Facebook or twitter
brand page. Ensure that your
profile theme is also related
to your company and brand.

9. Search Engine Traffic – Boost Your
Web Traffic
• By the social media you can
go through the search engine
traffic and look for the
keywords which drive the
targeted traffic to the site.
Keyword are the more
important when it will used
for the content or on your
article on your blogs. Here
you can build the automatic
search feed for those specific
keywords in your social
media channels.

10. Microsite – Microsite Branding
• By using microsite to
aggregate social media
campaign try to making the
microsite which enable
potential customer has place
to go and see all current
activities.
• Here you can search your feed from the Facebook, twitter, and
Google plus news RSS Feeds for press released and for the
company or organizations from the blogs and any YouTube
videos. You can also use on your home page as call to action
area or for social media for offline activities.

11. Website Promotions – Promote
Website to Targeted Audience
• When you are trying for the big
promotions on Facebook and have
the prize as tickets to a local
concert. Some local events will
encourage the entries from the
people in your area. Also you can
join and promote through local
Medias like newspapers and radio
station.
• If you want to save bunch of
amount from the cost of
promotions and publicity cost then
tell the other people to like your
brand page on social media and
write them about you on the wall
which will benefit both the
organizations.

12. Summary
• Ensure that before integrating
social media marketing is a bit
more than just adding it to the
primary business-to-business
or B2B marketing programs.
The social media must be in
the center of all aspects of the
business including customer
care, marketing and advertising
analysis and product
improvement. It is very
important to know the
audience and think of how you
can extend the conversations
from offline to offline.

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Phone : 0265-654-0808
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