This document outlines a social media strategy training program for Essence magazine to promote their Best in Black Beauty Awards. The training will consist of three 3-hour sessions over customized social media techniques. Session 1 will cover platforms like Twitter, Facebook and YouTube. Session 2 will review campaigns and set goals/metrics. Session 3 will audit the executed campaign. The $3,000 training cost is for James Andrews, founder of Social People, to conduct the sessions and workshops in New York on dates when he is in the city.
These are guides on about teaching & Learning Social Media. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Social media networking is widely used by the masses for 2 main purposes:
1. For entertainment
2. For solutions
Entertainment is quite straight forward. You only have to look at the stats of popular social networking sites like YouTube and Facebook to realise that everyone loves to be entertained.
The document discusses content strategy and provides guidance on creating an integrated content strategy in 3 easy steps: 1) Create an editorial calendar to plan content around key topics and themes, 2) Organize ideas and get to writing, interviewing, researching or filming content, and 3) Engage others by recycling content across channels and avoiding "content killers" like providing too much information without perspective. The overall goal is to have clarity of goals, inform and inspire action through strategic content creation and delivery.
Community Network for Youth Development (CNYD) in San Francisco, in partnership with Redwood City 2020, is sponsoring Managing for Quality, a 5-part training series for leaders in the youth development movement. This second session focuses on building your community through asset-mapping to increase access to resources, people, and learning opportunities for youth. The series is facilitated by Lynn Johnson, Director of Community Field Work for CNYD. This session, she is joined by her brother, Mike Johnson of EASports and PlaygroundDad.com.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
These are guides on about teaching & Learning Social Media. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Social media networking is widely used by the masses for 2 main purposes:
1. For entertainment
2. For solutions
Entertainment is quite straight forward. You only have to look at the stats of popular social networking sites like YouTube and Facebook to realise that everyone loves to be entertained.
The document discusses content strategy and provides guidance on creating an integrated content strategy in 3 easy steps: 1) Create an editorial calendar to plan content around key topics and themes, 2) Organize ideas and get to writing, interviewing, researching or filming content, and 3) Engage others by recycling content across channels and avoiding "content killers" like providing too much information without perspective. The overall goal is to have clarity of goals, inform and inspire action through strategic content creation and delivery.
Community Network for Youth Development (CNYD) in San Francisco, in partnership with Redwood City 2020, is sponsoring Managing for Quality, a 5-part training series for leaders in the youth development movement. This second session focuses on building your community through asset-mapping to increase access to resources, people, and learning opportunities for youth. The series is facilitated by Lynn Johnson, Director of Community Field Work for CNYD. This session, she is joined by her brother, Mike Johnson of EASports and PlaygroundDad.com.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
The document outlines goals, strategies, and tactics for a mastery journey in instructional design. It includes goals such as applying course topics to work, creating engaging trainings, enhancing literacy in media/technology, integrating film/music/gaming in training, developing an instructional design model, learning design tools/software, creating a final project, and finding a mentor. Strategies include reading books/articles, improving skills in software/tools, researching techniques, and joining online groups. The goals and strategies indicate a focus on gaining diverse skills and knowledge across instructional design topics.
The document outlines goals and strategies for a mastery journey in instructional design. It includes goals related to developing skills in areas like media integration, learning management systems, and assessment techniques. Strategies include reading books and research articles, improving skills through online courses, and joining professional groups. The overall goal is to combine knowledge and skills into a final capstone project demonstrating mastery of instructional design. Potential mentors are also listed who could provide guidance, with attributes like experience, commitment, and a willingness to share both successes and failures.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
This document discusses finding the right social media strategy for nonprofit organizations. It emphasizes that social media should be used to directly connect with and empower people around the issues the organization cares about, not just to promote the organization itself. It provides examples of effective social media use by organizations like the Human Rights Campaign and University of Washington Botanic Garden. It also outlines key factors for a successful social media strategy, including developing a mission-driven plan with goals, audiences, and content calendar, automating and engaging across platforms, and getting executive support and dedicating staff resources.
This document provides an agenda and overview for Day 1 of a "Train the Trainers" workshop on using social media. The day focuses on networking and understanding how to work as a network. Activities include introducing participants' networks through sticky notes, mapping networks, and writing blog posts about networks. The goal is for social media trainers to understand how to leverage their networks to support their work and help NGOs. Participants reflect on how to apply what they learned to their own training.
Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.
Getting started with Social Media StrategySorel Denholtz
A presentation covering the basics of SM strategy, with plenty of examples of successful tactics. Email me for the list of links referenced within.
Presented to Women Who Wine San Francisco February 22, 2011
This document provides guidance on using online communications for nonprofits. It outlines four basic goals for online communications: persuade or sell, inform, educate, and entertain. It recommends selecting a priority goal and using the other three goals to support it, directed by the organization's mission and goals. The document also discusses understanding target audiences and using different media like blogs, RSS feeds, and social networking to create and nurture relationships to pull audiences toward the priority goal. It emphasizes planning communications strategies and knowing how to effectively communicate with target audiences using various online tools.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Ken Shelton: Producing a Public Service Announcementyolink Education
This document provides guidance for middle school students to produce a public service announcement (PSA) about an important teen health topic. Students will research their topic, create a storyboard, film and edit a 30-60 second PSA communicating key information and resources, and publish it online. The PSA will be assessed based on conveying the message effectively within time limits, including credits and references for further information, and demonstrating creativity, collaboration, research, critical thinking and problem solving skills.
This document discusses strategies for developing an effective social media plan and policy. It recommends identifying goals, audiences, key messages and desired outcomes. Elements of an effective social media plan include analyzing the media landscape, defining metrics and tactics. The document also provides tips for using different social media tools like blogs, Facebook, Twitter and dashboards. It stresses the importance of listening, participating in conversations and generating buzz to nurture an online community.
Social media can be used in the classroom to actively engage students in learning and make the classroom more interactive. During lessons, students can provide backchannel feedback on concepts via tools like Twitter. Students can also collaborate in social media study groups on blogs, Facebook, Google+ or Edmodo to explore concepts and work on projects. The document calls on readers to submit ideas for leveraging social media and technology to improve education, with one idea being selected for development and implementation in the teacher's classroom over the coming school year.
The Modern Digital Learning Landscape: 5 Tips To Engage Gen Z and Millennial ...Aggregage
If 2020 hasn’t radically changed your approach to your learning program, it’s time to get in the digital learning game or risk being left behind. But if you’re searching for current, new ways to engage people online and keep your business thriving, look to your youngest learners. In the next 5 years, Millennials will comprise 75% of the workforce, and Gen Z is right behind them. To future-proof your learning program, make sure your content is designed with these young professional learners in mind.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
The document outlines goals, strategies, and tactics for a mastery journey in instructional design. It includes goals such as applying course topics to work, creating engaging trainings, enhancing literacy in media/technology, integrating film/music/gaming in training, developing an instructional design model, learning design tools/software, creating a final project, and finding a mentor. Strategies include reading books/articles, improving skills in software/tools, researching techniques, and joining online groups. The goals and strategies indicate a focus on gaining diverse skills and knowledge across instructional design topics.
The document outlines goals and strategies for a mastery journey in instructional design. It includes goals related to developing skills in areas like media integration, learning management systems, and assessment techniques. Strategies include reading books and research articles, improving skills through online courses, and joining professional groups. The overall goal is to combine knowledge and skills into a final capstone project demonstrating mastery of instructional design. Potential mentors are also listed who could provide guidance, with attributes like experience, commitment, and a willingness to share both successes and failures.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
This document discusses finding the right social media strategy for nonprofit organizations. It emphasizes that social media should be used to directly connect with and empower people around the issues the organization cares about, not just to promote the organization itself. It provides examples of effective social media use by organizations like the Human Rights Campaign and University of Washington Botanic Garden. It also outlines key factors for a successful social media strategy, including developing a mission-driven plan with goals, audiences, and content calendar, automating and engaging across platforms, and getting executive support and dedicating staff resources.
This document provides an agenda and overview for Day 1 of a "Train the Trainers" workshop on using social media. The day focuses on networking and understanding how to work as a network. Activities include introducing participants' networks through sticky notes, mapping networks, and writing blog posts about networks. The goal is for social media trainers to understand how to leverage their networks to support their work and help NGOs. Participants reflect on how to apply what they learned to their own training.
Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.
Getting started with Social Media StrategySorel Denholtz
A presentation covering the basics of SM strategy, with plenty of examples of successful tactics. Email me for the list of links referenced within.
Presented to Women Who Wine San Francisco February 22, 2011
This document provides guidance on using online communications for nonprofits. It outlines four basic goals for online communications: persuade or sell, inform, educate, and entertain. It recommends selecting a priority goal and using the other three goals to support it, directed by the organization's mission and goals. The document also discusses understanding target audiences and using different media like blogs, RSS feeds, and social networking to create and nurture relationships to pull audiences toward the priority goal. It emphasizes planning communications strategies and knowing how to effectively communicate with target audiences using various online tools.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Ken Shelton: Producing a Public Service Announcementyolink Education
This document provides guidance for middle school students to produce a public service announcement (PSA) about an important teen health topic. Students will research their topic, create a storyboard, film and edit a 30-60 second PSA communicating key information and resources, and publish it online. The PSA will be assessed based on conveying the message effectively within time limits, including credits and references for further information, and demonstrating creativity, collaboration, research, critical thinking and problem solving skills.
This document discusses strategies for developing an effective social media plan and policy. It recommends identifying goals, audiences, key messages and desired outcomes. Elements of an effective social media plan include analyzing the media landscape, defining metrics and tactics. The document also provides tips for using different social media tools like blogs, Facebook, Twitter and dashboards. It stresses the importance of listening, participating in conversations and generating buzz to nurture an online community.
Social media can be used in the classroom to actively engage students in learning and make the classroom more interactive. During lessons, students can provide backchannel feedback on concepts via tools like Twitter. Students can also collaborate in social media study groups on blogs, Facebook, Google+ or Edmodo to explore concepts and work on projects. The document calls on readers to submit ideas for leveraging social media and technology to improve education, with one idea being selected for development and implementation in the teacher's classroom over the coming school year.
The Modern Digital Learning Landscape: 5 Tips To Engage Gen Z and Millennial ...Aggregage
If 2020 hasn’t radically changed your approach to your learning program, it’s time to get in the digital learning game or risk being left behind. But if you’re searching for current, new ways to engage people online and keep your business thriving, look to your youngest learners. In the next 5 years, Millennials will comprise 75% of the workforce, and Gen Z is right behind them. To future-proof your learning program, make sure your content is designed with these young professional learners in mind.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
Similar to Social media marketing essence 2013_03 (20)
Community management for instructors Langara College 2015
Social media marketing essence 2013_03
1. How to Create a Social Media Strategy
For the Best in Black Beauty Awards
Presented by Learning @ Time
March 18, 2013
2. Table of Contents:
Background - Page 3 Teacher bio - Page 16
How training works - Price - Page 17
Page 12 Next steps - Page 19
Format - Page 13
3. You know what’s cool?
Having Janelle Monáe and
Ted Gibson at an event.
The New York Times
thought so.
4. Let’s make better use of social media to
highlight the amazing things Essence is
doing with content and events.
5. Here’s the plan.
With the help of a teacher, you’ll learn social media marketing
techniques to make sure this year’s Best in Black Beauty
Awards – both editor’s and reader’s picks – create the kind of
fun social media opportunities for readers that attract
advertisers and sponsors.
12. How training works:
We have a network of teachers who do this work – on the practical and
strategy level – each and every day.
Your teacher will have a 15-minute pre-call with you or a team leader to
address specific needs and challenges.
All training is customized. Period. That means each training session includes
both a lecture and in-class brainstorm or workshop. Staff will leave with a
plan of action.
13. Training will take place over a three part series.
Format: Each session is three hours and includes
both a lecture and interactive workshop.
Session 1: We’ll go platform by platform to cover
how staff can use Twitter, Facebook, and YouTube
on the practical level. Staff will participate in an in-
class workshop to brainstorm at least two new ways
Essence can use social media to create value for
readers. Then, we’ll make a plan of action for
implementing those ideas.
Session 2: We’ll review how other brands have built
out social media campaigns with dedicated
hashtags, social contests, and branded content
opportunities. Staff will work in small groups to set
social media goals for the Best in Black Beauty
Awards and identify metrics for tracking them.
14. Format: Session 3: We’ll use the final session to audit the
Best in Black Beauty Awards social media plan –
after it has already been executed. Staff will
participate in a workshop to assess the campaign’s
successes and weaknesses. We’ll talk about how to
apply what we learned from this campaign to social
media strategy going forward.
15. Staff will Use a Facebook poll to collect reader picks
learn how to: Integrate Facebook comments into article
content (as opposed to Disqus)
Create a dedicated Twitter hashtag to track
engagement and build reader excitement
Use Vine and YouTube to create user
generated video content opportunities
Build excitement for sponsors with branded
social contests and promoted tweet
opportunities
16. Meet your teacher, James Andrews:
James Andrews is the founder and James co-created the award-winning
CEO of Social People, where his campaign #BeatCancer, an online campaign
clients include Nike, Lexus, Beats to microfund cancer research.
By Dre, The Grammy Awards, and
Jane Fonda.
Before launching Social People, he He has blogged for Fast Company and
was Vice President at Ketchum Huffington Post, and has appeared as a
Digital, where he directed global contributor on CNN, Fox, and CNBC. He was
social media brand strategies for named to the 2012 Ebony Power 100 list.
Monster.com, FedEx, Nokia, and James started his career in marketing at
Wendy’s. Columbia Records.
17. Total cost of training?
$1,000/session.
$3,000 for the total series.
18. Pricing is for the training only and
Logistics to doesn’t include refreshments.
note:
We handle all event setup, details, and
content prep with the teacher.
This is learning by doing. We may need
your help passing along an existing
project the team has worked on for
the brainstorm component.
James Andrews is based in Atlanta.
Training will run on dates he is in New
York.
19. Next steps: Does the price fit your budget?
Does the content match your needs?