This document discusses Malaysia Airlines' social business initiative called MHbuddy. MHbuddy allows customers to plan, book, and check-in for flights directly through social media. It was created to build Malaysia Airlines' brand presence on social media and create an additional direct distribution channel. Key results include 70% growth in installed users since launch and 60% of users allowing social sharing through the app. The initiative demonstrates how social media can be leveraged for revenue generation.
This document contains information about various topics related to social media, mobile marketing, content marketing and community engagement. It discusses the importance of listening to conversations on social media and reacting, prioritizing video on mobile sites, leveraging different senses in digital marketing, and integrating marketing across online and offline channels. It also provides tips on building a content concept, such as focusing on user benefits and stories, and repurposing content across different formats and over time.
Improving your Mobile-Social Interaction - On Facebook & Other Social NetworksSuzzicks
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Possible Worldwide is a global marketing firm with over 1,000 employees across 19 offices helping brands engage customers through non-traditional marketing. Their mission is to move marketing from communication to participation. They suggest several non-traditional marketing strategies for political candidates in 2012 including search engine marketing to target interested voters, mobile advertising and apps to connect with voters personally, and using SMS and mobile donations to remind and encourage turnout.
Snap - Failte Ireland, Digital Conference on Mobile TourismSnap Ireland
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Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
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This document discusses Malaysia Airlines' social business initiative called MHbuddy. MHbuddy allows customers to plan, book, and check-in for flights directly through social media. It was created to build Malaysia Airlines' brand presence on social media and create an additional direct distribution channel. Key results include 70% growth in installed users since launch and 60% of users allowing social sharing through the app. The initiative demonstrates how social media can be leveraged for revenue generation.
This document contains information about various topics related to social media, mobile marketing, content marketing and community engagement. It discusses the importance of listening to conversations on social media and reacting, prioritizing video on mobile sites, leveraging different senses in digital marketing, and integrating marketing across online and offline channels. It also provides tips on building a content concept, such as focusing on user benefits and stories, and repurposing content across different formats and over time.
Improving your Mobile-Social Interaction - On Facebook & Other Social NetworksSuzzicks
Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks.
Social Media Marketing: Understanding the Landscape, Benefits & ChallengesSaffire
Cassie Roberts Dispenza provides an overview of using social media for marketing. She discusses understanding the landscape of social media platforms like Facebook, Instagram, Snapchat and YouTube. She provides tips on using video, live streaming, influencer marketing and other strategies across various social channels. Her presentation emphasizes showing personality, engaging followers and speaking the language of the target audience for each platform.
Possible Worldwide is a global marketing firm with over 1,000 employees across 19 offices helping brands engage customers through non-traditional marketing. Their mission is to move marketing from communication to participation. They suggest several non-traditional marketing strategies for political candidates in 2012 including search engine marketing to target interested voters, mobile advertising and apps to connect with voters personally, and using SMS and mobile donations to remind and encourage turnout.
Snap - Failte Ireland, Digital Conference on Mobile TourismSnap Ireland
This document discusses the importance of mobile marketing, particularly using a SoLoMo (Social, Local, Mobile) approach. It begins by highlighting the growth of mobile devices and how mobile usage is surpassing desktop. It then outlines a mobile marketing strategy and the key techniques of a mobile/responsive website, SMS marketing, check-ins/reviews, mobile-optimized email, and mobile ads. Finally, it discusses how these SoLoMo techniques can be applied throughout the different stages of a traveler's customer journey from dreaming to sharing.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
Bronwyn Johnson presented at the #MRMW conference on using social media for market research and marketing. She discussed how OLX used social media like Facebook and YouTube to build a large audience and drive awareness of their online classifieds site in South Africa. She emphasized the importance of measuring social media efforts, testing different strategies, and aligning social media with overall business goals. While growing social communities, brands must provide value to earn permission to engage people in their personal spaces.
Aumora Foundation is a non-profit organization that provides support to poor and elderly people in Bangladesh. The organization's founder, Mr. Mojammel Hoque, wants to increase donations and awareness of the foundation through digital marketing. A strategic plan is proposed that focuses on search engine optimization, email marketing, Google AdWords, and social media marketing. The plan aims to increase donations by $100 each year through these low-cost tactics, while also raising the profile of Aumora Foundation. Key elements of the plan include optimizing the foundation's website to rank higher in search results, sending regular email updates, running targeted Google ads, and engaging supporters through social media.
Sherry Heyl presented on how to use social media, specifically Twitter, to connect with travelers at each stage of the travel planning process. She outlined the 10 stages of travel planning from dreaming to reflecting. She then discussed how businesses can leverage influencers on social media to inspire destinations, provide research, boost existing social media efforts, create brand ambassadors, and generate buzz for new products. Finally, she provided tips for finding and working with influencers, setting expectations, and closing the engagement loop.
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Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
1) Social media engagement for brands has evolved over time from a focus on visibility and volume to prioritizing sentiment, creativity, and paid components to drive engagement.
2) Organic reach on Facebook has significantly decreased over time, leading brands to rely more on paid media, owned channels, and developing a broader social ecosystem.
3) Several speakers discussed strategies for social media success, including developing shareable, high-quality content; actively engaging fans; having a consistent paid media plan; and treating social media as a living, evolving process rather than one-time projects.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
This digital marketing workshop covers several topics related to digital and social media marketing. It includes a quick introduction about the organizers, an overview of digital media, discussions on current market trends and tactics for Facebook marketing and other social media platforms. The workshop features question and answer sessions after each topic session. It provides credentials of the organizers including their blog, LinkedIn group, speaking engagements, media features and the professional backgrounds of the two main presenters. Top Greek marketing trends for 2013 are also highlighted.
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Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
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• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Social media can be used effectively for business purposes through paid, earned, and owned channels. It is important to engage customers through two-way communication on interactive sites. Goals, audiences, messages, and feedback should be considered when developing a social media strategy. Measurement of results is also key to determining if the strategy is working.
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Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
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1. The document discusses new developments in social media and mobile media for prospecting and lead generation. It covers new platforms, tools, and strategies for both social and mobile marketing.
2. Some of the new social media developments mentioned include the importance of having a uniform presence across networks, listening tools to track engagement, and platforms to watch like Google Buzz and Foursquare.
3. In mobile media, new developments discussed include the rise of location-based marketing using tools like QR codes, the growth of the iPad, and optimizing websites for mobile users.
The document discusses leveraging social media for small businesses. It provides an overview of Michael Bowers and the Ohio Small Business Development Center (SBDC) at Columbus State. The Ohio SBDC advises small businesses and facilitates loans, job creation, and business growth. The document discusses developing a social media strategy and using platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage customers and reduce marketing costs. It emphasizes creating valuable content, building communities, and focusing on outcomes rather than tools.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
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Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
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• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
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VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
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Social Media, Ka-ching! Capitalizing on the New Frontier to sell more travel
1. We make friends travel. Easily
Social Media, Ka-ching!
Capitalizing on this New Frontier to Sell More Travel
Mohd Hisham Saleh
Head of Social Media & Innovations, Malaysia Airlines
7. 3x
Likelihood of internet users with
post graduate degree are visiting
LinkedIn – male especially.
62%
Share of page views by female
visitors on Facebook – likely
Asians
AFRICAN
AMERICANS
Demographic more represented
on Twitter than any of the 9 other
social networks
*Source: Nielsen except ^
^80%
Customers with loyalty membership
use MHbuddy – Malaysia Airlines
Facebook booking
Now
January
2011
2010
Born
8. • It has become personal
customer sharing of personal preferences
• It works in real time
information is transparent & can spread easily
• It’s in their hands
37% consumers use social media on mobile phone
• Limitless outreach
millions are on at least one social media channel
It’s all about Customer Experience Now
January
2011
2010
Born
9. When to cash in on the travel experience?
Before You
Travel
While You
Travel
After You
Return Home
10. Now
January
2011
2010
Born
Now
January
2011
2010
Born
Like Comment Share
DY
3 hours ago near Kuala Lumpur
Yeah! Ok @BUD,
will join you. Lets
sit next to each
other.
1
Like Comment Share
BUD
4 hours ago near Kuala Lumpur
@DY, I booked a
flight to Penang! U
want to join me?
4
We had this simple
idea for MHbuddy
11. Book, check-in & share directly
from Facebook
Now
January
2011
2010
Born
12. Now
January
2011
2010
Born
• We determine our solid end goals – to enable our fans
to plan, book and check in for their flights
• We set simple expectations – they may get together,
hook up and share their travel plans
• We master one thing at a time – we enhance our
mobile booking engine by adding social capability
• We make it as part of our routine – constantly adding
loyalty campaign to sustain the interest
• We make our efforts continuous – plan a continuous
campaign to the traffic to the apps
How do we make this work?
15. Opening to a wide reach of your
loyal audience & reward them!
16. Teaser posted to entice
fans at 9am b4 work starts
Appe-teaser
All promo fares published at
12.30pm & available for booking
Lunch Box Mon Tue Wed Thu Fri SunSat
Normal Sales
Volume
Lunch Hour
Opening to a wide reach of your
loyal audience & reward them!
18. Now
January
2011
2010
Born
• Own your end goals, be ready to
improvise from time to time
• Be brave to try new things. There’s ROI
but it requires focused effort
• Know your market potential, don’t be a
Jack of All Trades and Master of None
Lessons & Tips