The presentation by James Barisic discusses the impact of social media on business and consumer interaction, emphasizing that customers are now shaping conversations rather than businesses. It raises predictions for the evolution of social media practices, including increased specialization, integration into business models, and the likelihood of regulatory challenges. The document also highlights the importance of community building and collaboration in leveraging social media effectively.

1. legal expertise for everyone
A presentation by James Barisic MBCS
to
The British Computer Society/Chartered Institute for IT
legal expertise for everyone

2. Social Media
What is Social Media?
and
Who uses it?
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3. Social Media
Within the next couple of years, you will
have customers who will never have known
a time without social networks.
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4. Sheepy Media – Crowd Sourcing
This is a locally sourced, Devon sheep
© Britt Warg
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5. Social Media – Crowd Sourcing
jamesmb: does anyone have a picture of a
sheep that I could use in a presentation? I’ll
give you links and credits and… erm…
twitter love!
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6. Social Media – Crowd Sourcing
Britt_W: @jamesmb I do. Will dig some out
for you… How urgent is it?
Claire_Sloane: @jamesmb No sheep, sorry!!
You can have a seal… fox… no sheep. :)
Britt_W: @jamesmb I was going to tweet
“How urgently do you need a sheep”…
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7. Foxy Media – Crowd Sourcing
Here is a fox!
© Claire Sloane, http://www.clairesloanephotography.com
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8. Social Media for Business
Engage
Manage
Embrace
ANARCHY
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9. Social Media for Business
Companies no longer provide the direction –
consumers do.
You can start the conversation but the
consumer will decide where it goes.
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10. Social Media for Business
“In some cases some of our campaigns won’t need a coke.com-
hosted site. In most cases these will still exist as it’s the most
obvious destination for a consumer, but it might only be a page
linking to YouTube encouraging people to join the community
there.
“We would like to place our activities and brands where people
are, rather than dragging them to our platform”
Prinz Pinakatt,
the Coca-Cola Company’s interactive marketing manager for Europe
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11. Social Media for Business
Leadership Transparency
Collaboration Protection
Integrity – Being real Respect
Accountability Responsibility
Passion Utilization
Diversity
Quality
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12. Sheepy Media
One more for the sheep fans…
© Phill Price, www.phillprice.com
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13. Community Building
Don’t expect it to be quick!
© James Barisic, www.socialholic.co.uk
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14. Community Building #charitysm
@benhamilton @pjvanes @sophiaology @mattguthrie @nanarcr @davidwees @southernbelle85 @GLComputing
@nadinebonner @savingourselves @dpeter @treypennington @curtwalker @kristensousa @alpenwest @i_legal
@jonnymcclane @fleurily @kate_garratt @philhellene @nigelwnw @nailaj @matijs @foamcow @aheartofstars
@spongeproject @danifinch @elizkane @ipdave @glenm @pixeldeath @kichigal @iamkreative @marcusbryan
@peninsular_judy @russellbishop @lilula @iwibbly @robhwakes @jeweliek @lizzyrobins @skyegiggles @kennysarmy
@nwyatt @weimlady @jon_read @newsmediarepub @mattyoungdj @davidgrim @williamsmummy @incapete
@wshaffer74 @pauljwarwickvo @ronlevinevo @claire_sloane @volcensderbys @hgholt @futpaul @dgdreamin @candy_l
@steffick @YouGenUk @bkenny13 @wellthen24 @scottmliddell @aigwilson @annegentle @cybertext @mikefeimster
@viewfromengland @sue_sd @dancingdivala @freshties @sarknight @ecmodshow @mkcol @michlan @usablelearning
@seanb_us @stefsvoice @roiben @sarahokeefe @llamakevin @jules_lewis @pablo472 @robertz @dotdotdotdash
@walkerdl @hd41117 @more4mums @fabphotogifts @360spin @amylane @camilla_wnw @britt_w @efnetwork
@atlanta7 @pjsphotography @mariloutheclerk @barbaranelson @liamdempsey @kate_wooding @eetempleton
@theredwitch @lookingred @kateweb @jen_connelly @sixdegreespgh @crossgov @briancroxall @angela_hunter
@candace_nast @lenorev @garethhondaeu @cashel @jtheibault @davidcushman @shoshanak @tway_kris @mayman
@slagreca @billwolff @headphonaught @mydogateart @stephendl @heathh @saraburson @masenkablast @sabotek
@shawndearn @weblearning @martinrothwell @pablovich @farsighted99 @lblanken @mjmclean @budgieuk
@seamuswalsh @shanegriffiths @anghelides @claudinho @ktrayb @mnthomas @james_christie @besttourguide
@chris_m_ward @rebyaakov @cindyoyo @8helen8 @kevinmacdonell @decastan @carly_whyborn @zombiesheep
@louisehector @eblouise @isekhmet @st0ckym4c @finiteattention @teedp @lovisatalk @shonali @amiafad @fishinguk
@owenbarder @greywing @anjali28 @Chris_M_Ward @tsdgsports @Amaranta123 @N_A_B @FamousRob @kativettel
@markmcguinness @andrewkneale @motorsportprint @i_legal @al_robertson @badhedgehog @f1photos
@kymriskadraken @jamesbeston @alpenwest @sophynorris @morehavoc … and me @jamesmb who started the whole
thing off!
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15. Social Media for Business
1 – The idea that social media professionals
are one size fits all (the multi purpose go to
guy) will disappear.
2 – Social media will cease to be a business
‘add on’ but become fully integrated.
Olivier Blanchard, @theBrandBuilder
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16. The Law
Ceci pas un utopie
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17. Predictions for 2010/11
•Simplification
•Specialism
•Twitter will integrate search
•Portability
•Google Wave will become a player
•Foursquare, Brightkite & Gowalla won’t
•Encouraging employees on to social networks
•Regulation will raise its ugly head
•UK to get 4G last
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18. Thank you!
With thanks to Britt Warg
(@Britt_W, www.flickr.com/photos/Britt_W &
britwarg.blogspot.com)
Claire Sloane
(@Claire_Sloane, www.clairesloanephotography.com)
and Phill Price
(@PhillPrice, www.phillprice.com)
for letting us use their photographs and proving the
power of social media
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19. About us
Everys James Barisic
www.everys.co.uk www.socialholic.co.uk
blog.everys.co.uk flickr.com/photos/socialholic
@i_legal @jamesmb
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