social media is becoming a normal means of search, connection and communication. lets explore the basics for sales teams in an 8 part series staring with part 1.

1. B A S I C S F O R S A L E S T E A M S
BY J OY M O R A I
@ j o y m o ra i
SOCIAL MEDIA

2. I n s a l e s - p a r t 1
8 p a r t s e r i e s
Understanding
Social media &
its relevance

3. WHERE
VIRTUAL COMMUNITIES
NETWORKS
KEY WORDS
INTERARCTION
SHARE/EXCHANGE
INFIRMATION
IDEAS
WIKIPEDIA:
. Social media refers to the
means of interactions
among people in which
they create, share, and/or
exchange information and
ideas in virtual
communities and networks
What is social media

4. • A networked
communication
channel through
various tools
through the
internet
• Conversation
through the
internet
Other definitions:
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5. Do in any organisation….
That sales people
1 THING
What’s the

6. Interface between the
company and client.
Build relationships/Network
Generate
revenue/meet
targets
Market research.
Convert business
from competition-
grow market share
Build 1st level trust.
KYC
Advise the client on
what’s best fit for
their need
Build brand equity

7. L e t s d i s c u s s
Your beliefs about
Social media &
its relevance

8. Should you beSO WHY
On SOCIAL
MEDIA

9.  Networking tool
 Approachable
 accessibility ease-no
barriers
 understand customer
preferences
 Create connections that
lead to conversations
 Relationship builder-
visibility
 Brand building-
usefulness/relevance
 Influence-association
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10. WHAT NEXT….

11. Myths & truths
• Teenagers
• Not my customers
• Not for business
• Waste of time
• Will pass away
• Not now maybe future generations
• Happens out of here-not yet here
• Lets wait and see
• Work doesn’t allow
• Not schooled for it

14. @j oym o rai
THANK you
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