A queen has more influence over the king
than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she’s persuading him.
This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, that blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen.
Cold Reading Techniques: 3 Awesome Cold Reading Techniques To Easily Astound ...Michael Lee
Cold reading techniques have grown steadily popular over the years. While there is nothing hocus pocus about it, they are uncannily effective. This article reveals 3 easy ways you can “read” other people’s minds.
Cold reading is the process of gaining information about someone without that person realizing that they are actually giving up the information themselves.
This document provides an introduction to and overview of cold reading techniques used by some psychic readers. It explains that cold readers can glean a lot of information about clients before a reading simply by observing clues like appearance, mannerisms, speech and other behaviors. This allows readers to tailor their responses to seem insightful without prior knowledge. It also outlines common problems or life events that prompt people to seek readings, like relationship issues, health concerns, and desire for reassurance or advice. The document aims to equip readers with psychological insights to perform convincing yet unsupported readings for clients.
Frank Coles was interviewed about topics from his book, including language learning, fashion, space travel, mental exercises, depression, and spirituality. Regarding language learning, he believes most education systems cater to only one learning style. For fashion, he says clothes impact first impressions but confidence is most important. Space travel will be decades before mainstream affordable. His mental exercises to improve mood include practicing gratitude and being present. He advises forgiving yourself to avoid guilt over self-improvement. Spirituality and religion can be separate.
The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
This document provides advice on how to build an economic model in one's spare time. It outlines an 8-step process: 1) Get an idea from outside academic journals by observing real-world phenomena. 2) Evaluate if the idea is worth pursuing by seeing if it is understandable and interesting. 3) Avoid reviewing the literature initially to incubate ideas. 4) Build the model through examples and simplification. 5) Generalize the simplified model using economic theory. 6) Expect to make mistakes through iterative modeling. 7) Review the literature once the model is developed to avoid duplication. 8) Get feedback by presenting the model in a seminar to improve communication. The overall goal is to distill models down to their essential elements
Mindfulness Workshop – A Grassroots Approach to Improving Self/Tech BalanceShihui Kong
This workshop is an experiment born out of my MA thesis at Hyper Island. Most of the exercises in the workshop contain experimental frameworks, created out of my synthesis of online research. I would love to receive any feedback that can help refine the workshop further. :)
Inspiration & Credits:
Atomic Habits by James Clear
Cactus app
Tiny Spells newsletter
A conversation with Samantha
Hyper Island Toolkit
Guide TO FINDING YOUR NATURAL TALENTS AND STRENGTHSpriyanka raviraj
This document provides guidance on finding one's natural talents and strengths. It discusses that many people feel lost and don't know their strengths or direction in life. The document recommends exploring potential strengths by trying different activities rather than obsessively searching for passion. It then outlines several assessment tools like StrengthsFinder 2.0, Myers-Briggs Type Index, and Big 5 Personality Test that can help identify natural talents and personality traits. The document encourages taking action based on the insights from these tools rather than just learning about strengths theoretically. It emphasizes pairing strengths with interests found by reflecting on one's upbringing and past pursuits.
Cold Reading Techniques: 3 Awesome Cold Reading Techniques To Easily Astound ...Michael Lee
Cold reading techniques have grown steadily popular over the years. While there is nothing hocus pocus about it, they are uncannily effective. This article reveals 3 easy ways you can “read” other people’s minds.
Cold reading is the process of gaining information about someone without that person realizing that they are actually giving up the information themselves.
This document provides an introduction to and overview of cold reading techniques used by some psychic readers. It explains that cold readers can glean a lot of information about clients before a reading simply by observing clues like appearance, mannerisms, speech and other behaviors. This allows readers to tailor their responses to seem insightful without prior knowledge. It also outlines common problems or life events that prompt people to seek readings, like relationship issues, health concerns, and desire for reassurance or advice. The document aims to equip readers with psychological insights to perform convincing yet unsupported readings for clients.
Frank Coles was interviewed about topics from his book, including language learning, fashion, space travel, mental exercises, depression, and spirituality. Regarding language learning, he believes most education systems cater to only one learning style. For fashion, he says clothes impact first impressions but confidence is most important. Space travel will be decades before mainstream affordable. His mental exercises to improve mood include practicing gratitude and being present. He advises forgiving yourself to avoid guilt over self-improvement. Spirituality and religion can be separate.
The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
This document provides advice on how to build an economic model in one's spare time. It outlines an 8-step process: 1) Get an idea from outside academic journals by observing real-world phenomena. 2) Evaluate if the idea is worth pursuing by seeing if it is understandable and interesting. 3) Avoid reviewing the literature initially to incubate ideas. 4) Build the model through examples and simplification. 5) Generalize the simplified model using economic theory. 6) Expect to make mistakes through iterative modeling. 7) Review the literature once the model is developed to avoid duplication. 8) Get feedback by presenting the model in a seminar to improve communication. The overall goal is to distill models down to their essential elements
Mindfulness Workshop – A Grassroots Approach to Improving Self/Tech BalanceShihui Kong
This workshop is an experiment born out of my MA thesis at Hyper Island. Most of the exercises in the workshop contain experimental frameworks, created out of my synthesis of online research. I would love to receive any feedback that can help refine the workshop further. :)
Inspiration & Credits:
Atomic Habits by James Clear
Cactus app
Tiny Spells newsletter
A conversation with Samantha
Hyper Island Toolkit
Guide TO FINDING YOUR NATURAL TALENTS AND STRENGTHSpriyanka raviraj
This document provides guidance on finding one's natural talents and strengths. It discusses that many people feel lost and don't know their strengths or direction in life. The document recommends exploring potential strengths by trying different activities rather than obsessively searching for passion. It then outlines several assessment tools like StrengthsFinder 2.0, Myers-Briggs Type Index, and Big 5 Personality Test that can help identify natural talents and personality traits. The document encourages taking action based on the insights from these tools rather than just learning about strengths theoretically. It emphasizes pairing strengths with interests found by reflecting on one's upbringing and past pursuits.
Handwriting is called "brain writing" as it activates more areas of the brain than speaking. Graphology is the science of analyzing personality from handwriting. Handwriting analysis can provide insights into one's strengths, weaknesses, personality traits, and tendencies. It has various applications such as self-understanding, understanding others, career guidance, and recruitment. Power of Handwriting offers training programs in graphology for individuals, educational institutions, and corporations.
Graphology for music magazine - Emily Grannon emilygrannon
This document discusses graphology, the uses and gratification model theory, and how the reader would benefit from the author's magazine. Graphology is the study of handwriting and what it reveals about personalities. The uses and gratification model suggests media should fulfill identities, educate, entertain, and enable social interaction. The author hopes their music magazine provides escapism, helps readers discover their musical identity, and educates them on the genre to have an influencing effect.
Hashimoto And Cancer clinical graphological and psychological correlationFrank Matozza
This study evaluated 202 patients with Hashimoto's thyroiditis to determine if there is a relationship between the autoimmune disease and cancer development. 162 patients had both Hashimoto's and cancer, while 40 only had Hashimoto's. Patients were evaluated clinically, radiologically, through graphological analysis, and with laboratory tests. The study found that patients with Hashimoto's displayed similar personality traits to cancer patients. Graphological analysis revealed writing patterns common in Hashimoto's patients. The study concluded Hashimoto's may increase risk of developing other autoimmune diseases and cancers over time.
This document provides a handwriting analysis dictionary that describes the meanings associated with different features of handwriting. It analyzes elements such as loops, stems, slants, spacing, pressure and other characteristics and assigns psychological interpretations for each variation, such as personality traits, attitudes, desires, and tendencies. For example, proportional lower loops indicate a sense of balance and harmony, while an inflated lower loop suggests a desire for variety and diversified activities.
This document discusses teaching handwriting analysis in teacher training programs. It argues that handwriting analysis can help identify personality traits and should be included in teacher education. Universities around the world are starting to recognize the role of handwriting analysis in personality assessment. While some institutions offer courses, in India handwriting analysis is not part of university programs. The document outlines benefits of handwriting analysis for both students and teachers, such as improved academic performance, cognitive development, and understanding student behavior. It concludes handwriting analysis can help teachers and should be adopted in teacher training.
Handwriting analysis in cancer patientsFrank Matozza
This document summarizes a study on analyzing the handwriting of cancer patients and how it correlates to their clinical status and prognosis. Over 1400 patients were examined and their handwriting was analyzed and compared to 280 non-cancer patients. Several significant differences were found in the handwriting of cancer patients, including irregular pressure, twisted letters, trembling strokes and meaningless dots. Statistical analysis found these features were present in 75% of cancer patients and 25% of non-cancer patients. The conclusions were that handwriting analysis can be a useful, non-invasive technique to help monitor cancer patients and predict prognosis, with patients showing poorer handwriting having shorter survival times.
Handwriting analysis originated in the 1600s and was formalized in the 1800s in France. It involves examining several traits of handwriting including slant, size, pressure, word spacing, line spacing, and features of letters. An analyst compares known samples to questioned samples to determine if they were written by the same person based on similarities in these traits.
Graphology is the scientific study of handwriting to analyze personality. Various factors of handwriting like size, slant, word spacing, line spacing, pressure, and margins provide insights. For example, small handwriting indicates meticulousness while large handwriting shows boldness and confidence. Even word spacing suggests balance while uneven spacing shows insecurity. Heavy pressure indicates aggression while light pressure shows sensitivity. Wide margins signify modesty while narrow margins can mean shyness or lack of self-respect. Analyzing these different graphical elements together provides an assessment of one's personality traits.
We are blessed with hidden potential It time for you to go beyond your fears and faults and bring the best of it know your hidden potentials through graphology.
The document provides an overview of graphology (handwriting analysis) including:
- What graphology is and its history/origins
- How handwriting reflects personality traits and can be used for employment screening, personality assessment, and compatibility analysis
- The limitations of graphology in determining aspects like age, sex, religion
- How graphotherapy uses handwriting analysis to help change personality traits and behaviors
The document discusses the benefits of graphology, which is the analysis of handwriting to assess personality traits. It notes that while graphology has faced skepticism, it can provide insights when practiced professionally. The Australian Institute of Graphology aims to promote professional standards in graphology and showcase how it can be applied in contexts like business, education, healthcare, criminal investigations and personal relationships.
Graphology or Handwriting Analysis is a scientific method of identifying, evaluating and understanding personality through the strokes and patterns revealed by handwriting.
Professional handwriting examiners called graphologist.
It is also used in forensic evidence and to diagnose disease.
This document discusses graphology, which is the analysis of handwriting to determine personality traits. It provides background on the history of writing, defines key graphology concepts, and describes how graphology can be used for personality analysis and in forensic investigations. Specifically, it discusses analyzing handwriting features like letter size, slant, and spacing to map them to personality theories. It also presents research on developing tools to automatically analyze Farsi handwriting using image processing and support vector machines.
The document discusses various techniques used in handwriting and document analysis. It covers topics such as historical dating of documents, fraud investigation, analysis of paper/ink, techniques for examining forgeries and alterations, and comparing handwriting samples. The core techniques include analyzing characteristics of handwriting style, paper fibers, ink composition, indentations, and marks from copying/printing devices. The goal is to determine the authenticity and origin of questioned documents through scientific examination and comparison with known samples.
Graphology is the study of handwriting analysis to determine personality traits and behaviors. Over 300 handwriting features are examined, such as slant, size, pressure, and spacing. An expert can analyze the combination of features and their interactions to understand how a person's writing reflects their character. Graphology has been used for centuries around the world and was formalized in the late 1800s to become the basis of modern handwriting analysis techniques. Professionals use it to provide additional insights into individuals for career guidance, counseling, and improving workplace relationships.
Neural Networks in the Wild: Handwriting RecognitionJohn Liu
Demonstration of linear and neural network classification methods for the problem of offline handwriting recognition using the NIST SD19 Dataset. Tutorial on building neural networks in Pylearn2 without YAML. iPython notebook located at nbviewer.ipython.org/github/guard0g/HandwritingRecognition/tree/master/Handwriting%20Recognition%20Workbook.ipynb
1. The document discusses quantitative and qualitative research methods, focusing on quantitative research. It defines key concepts for quantitative research like variables, constructs, and scales of measurement.
2. Scales of measurement for quantitative research are discussed, including nominal, ordinal, interval, and ratio scales. The hierarchy of levels from weakest to strongest is also presented.
3. The foundations for quantitative research are outlined, including developing concepts, constructs, variables, and operationalization. Types of quantitative research like exploratory, descriptive, and causal are also summarized.
This document provides instructions for a classroom activity where students analyze handwriting samples to determine if a forgery has occurred. The activity involves students writing samples of their normal handwriting and then attempting to disguise their handwriting. The teacher collects and mixes up the samples. Students then analyze an "evidence" sample, looking at 12 characteristics of handwriting. They compare the evidence to classmate samples to try and identify the author. The goal is to learn techniques of handwriting analysis that could be used to solve crimes.
Graphology for Beginners (ABGalgo 2008)Arnel Galgo
This document provides an overview of graphology, which is the study of handwriting analysis. It discusses the history and development of graphology from ancient Greece to modern applications. Key aspects of graphology covered include different schools of thought, elements of handwriting like spacing, strokes and signatures, and how it can provide insights into personality traits. Tips are also provided for beginners interested in learning graphology.
This document provides tips for overcoming writer's block for coaches and consultants. It recommends writing for one's audience like children rather than critics, vomiting words onto the page and polishing later, and addressing one's "ugliest truths" to spark ideas. Starting with uncomfortable topics can help break through blockages and lead to useful content. The goal is frequent, valuable communication to build and maintain client relationships.
This document provides an overview of various perceptual processes involved in perceiving other people. It begins with a self-test to assess one's accuracy in people perception. The test examines tendencies such as implicit personality theories, self-fulfilling prophecies, perceptual accentuation, primacy-recency effects, consistency biases, and stereotyping. The document then discusses each of these concepts in more detail, explaining how they can influence perceptions and potentially lead to inaccurate impressions if not accounted for critically. It concludes with suggestions for developing other-orientation to improve interpersonal effectiveness and form more accurate perceptions.
This document provides a summary of a report on persuasion. The report argues that persuasion can be captured in a single sentence of 27 words. The sentence states that "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." The report explains each part of the sentence and how influential leaders have used these basic strategies to gain loyalty and followers. It argues that these strategies seem obvious but are not commonly practiced and can be powerful when applied correctly.
Handwriting is called "brain writing" as it activates more areas of the brain than speaking. Graphology is the science of analyzing personality from handwriting. Handwriting analysis can provide insights into one's strengths, weaknesses, personality traits, and tendencies. It has various applications such as self-understanding, understanding others, career guidance, and recruitment. Power of Handwriting offers training programs in graphology for individuals, educational institutions, and corporations.
Graphology for music magazine - Emily Grannon emilygrannon
This document discusses graphology, the uses and gratification model theory, and how the reader would benefit from the author's magazine. Graphology is the study of handwriting and what it reveals about personalities. The uses and gratification model suggests media should fulfill identities, educate, entertain, and enable social interaction. The author hopes their music magazine provides escapism, helps readers discover their musical identity, and educates them on the genre to have an influencing effect.
Hashimoto And Cancer clinical graphological and psychological correlationFrank Matozza
This study evaluated 202 patients with Hashimoto's thyroiditis to determine if there is a relationship between the autoimmune disease and cancer development. 162 patients had both Hashimoto's and cancer, while 40 only had Hashimoto's. Patients were evaluated clinically, radiologically, through graphological analysis, and with laboratory tests. The study found that patients with Hashimoto's displayed similar personality traits to cancer patients. Graphological analysis revealed writing patterns common in Hashimoto's patients. The study concluded Hashimoto's may increase risk of developing other autoimmune diseases and cancers over time.
This document provides a handwriting analysis dictionary that describes the meanings associated with different features of handwriting. It analyzes elements such as loops, stems, slants, spacing, pressure and other characteristics and assigns psychological interpretations for each variation, such as personality traits, attitudes, desires, and tendencies. For example, proportional lower loops indicate a sense of balance and harmony, while an inflated lower loop suggests a desire for variety and diversified activities.
This document discusses teaching handwriting analysis in teacher training programs. It argues that handwriting analysis can help identify personality traits and should be included in teacher education. Universities around the world are starting to recognize the role of handwriting analysis in personality assessment. While some institutions offer courses, in India handwriting analysis is not part of university programs. The document outlines benefits of handwriting analysis for both students and teachers, such as improved academic performance, cognitive development, and understanding student behavior. It concludes handwriting analysis can help teachers and should be adopted in teacher training.
Handwriting analysis in cancer patientsFrank Matozza
This document summarizes a study on analyzing the handwriting of cancer patients and how it correlates to their clinical status and prognosis. Over 1400 patients were examined and their handwriting was analyzed and compared to 280 non-cancer patients. Several significant differences were found in the handwriting of cancer patients, including irregular pressure, twisted letters, trembling strokes and meaningless dots. Statistical analysis found these features were present in 75% of cancer patients and 25% of non-cancer patients. The conclusions were that handwriting analysis can be a useful, non-invasive technique to help monitor cancer patients and predict prognosis, with patients showing poorer handwriting having shorter survival times.
Handwriting analysis originated in the 1600s and was formalized in the 1800s in France. It involves examining several traits of handwriting including slant, size, pressure, word spacing, line spacing, and features of letters. An analyst compares known samples to questioned samples to determine if they were written by the same person based on similarities in these traits.
Graphology is the scientific study of handwriting to analyze personality. Various factors of handwriting like size, slant, word spacing, line spacing, pressure, and margins provide insights. For example, small handwriting indicates meticulousness while large handwriting shows boldness and confidence. Even word spacing suggests balance while uneven spacing shows insecurity. Heavy pressure indicates aggression while light pressure shows sensitivity. Wide margins signify modesty while narrow margins can mean shyness or lack of self-respect. Analyzing these different graphical elements together provides an assessment of one's personality traits.
We are blessed with hidden potential It time for you to go beyond your fears and faults and bring the best of it know your hidden potentials through graphology.
The document provides an overview of graphology (handwriting analysis) including:
- What graphology is and its history/origins
- How handwriting reflects personality traits and can be used for employment screening, personality assessment, and compatibility analysis
- The limitations of graphology in determining aspects like age, sex, religion
- How graphotherapy uses handwriting analysis to help change personality traits and behaviors
The document discusses the benefits of graphology, which is the analysis of handwriting to assess personality traits. It notes that while graphology has faced skepticism, it can provide insights when practiced professionally. The Australian Institute of Graphology aims to promote professional standards in graphology and showcase how it can be applied in contexts like business, education, healthcare, criminal investigations and personal relationships.
Graphology or Handwriting Analysis is a scientific method of identifying, evaluating and understanding personality through the strokes and patterns revealed by handwriting.
Professional handwriting examiners called graphologist.
It is also used in forensic evidence and to diagnose disease.
This document discusses graphology, which is the analysis of handwriting to determine personality traits. It provides background on the history of writing, defines key graphology concepts, and describes how graphology can be used for personality analysis and in forensic investigations. Specifically, it discusses analyzing handwriting features like letter size, slant, and spacing to map them to personality theories. It also presents research on developing tools to automatically analyze Farsi handwriting using image processing and support vector machines.
The document discusses various techniques used in handwriting and document analysis. It covers topics such as historical dating of documents, fraud investigation, analysis of paper/ink, techniques for examining forgeries and alterations, and comparing handwriting samples. The core techniques include analyzing characteristics of handwriting style, paper fibers, ink composition, indentations, and marks from copying/printing devices. The goal is to determine the authenticity and origin of questioned documents through scientific examination and comparison with known samples.
Graphology is the study of handwriting analysis to determine personality traits and behaviors. Over 300 handwriting features are examined, such as slant, size, pressure, and spacing. An expert can analyze the combination of features and their interactions to understand how a person's writing reflects their character. Graphology has been used for centuries around the world and was formalized in the late 1800s to become the basis of modern handwriting analysis techniques. Professionals use it to provide additional insights into individuals for career guidance, counseling, and improving workplace relationships.
Neural Networks in the Wild: Handwriting RecognitionJohn Liu
Demonstration of linear and neural network classification methods for the problem of offline handwriting recognition using the NIST SD19 Dataset. Tutorial on building neural networks in Pylearn2 without YAML. iPython notebook located at nbviewer.ipython.org/github/guard0g/HandwritingRecognition/tree/master/Handwriting%20Recognition%20Workbook.ipynb
1. The document discusses quantitative and qualitative research methods, focusing on quantitative research. It defines key concepts for quantitative research like variables, constructs, and scales of measurement.
2. Scales of measurement for quantitative research are discussed, including nominal, ordinal, interval, and ratio scales. The hierarchy of levels from weakest to strongest is also presented.
3. The foundations for quantitative research are outlined, including developing concepts, constructs, variables, and operationalization. Types of quantitative research like exploratory, descriptive, and causal are also summarized.
This document provides instructions for a classroom activity where students analyze handwriting samples to determine if a forgery has occurred. The activity involves students writing samples of their normal handwriting and then attempting to disguise their handwriting. The teacher collects and mixes up the samples. Students then analyze an "evidence" sample, looking at 12 characteristics of handwriting. They compare the evidence to classmate samples to try and identify the author. The goal is to learn techniques of handwriting analysis that could be used to solve crimes.
Graphology for Beginners (ABGalgo 2008)Arnel Galgo
This document provides an overview of graphology, which is the study of handwriting analysis. It discusses the history and development of graphology from ancient Greece to modern applications. Key aspects of graphology covered include different schools of thought, elements of handwriting like spacing, strokes and signatures, and how it can provide insights into personality traits. Tips are also provided for beginners interested in learning graphology.
This document provides tips for overcoming writer's block for coaches and consultants. It recommends writing for one's audience like children rather than critics, vomiting words onto the page and polishing later, and addressing one's "ugliest truths" to spark ideas. Starting with uncomfortable topics can help break through blockages and lead to useful content. The goal is frequent, valuable communication to build and maintain client relationships.
This document provides an overview of various perceptual processes involved in perceiving other people. It begins with a self-test to assess one's accuracy in people perception. The test examines tendencies such as implicit personality theories, self-fulfilling prophecies, perceptual accentuation, primacy-recency effects, consistency biases, and stereotyping. The document then discusses each of these concepts in more detail, explaining how they can influence perceptions and potentially lead to inaccurate impressions if not accounted for critically. It concludes with suggestions for developing other-orientation to improve interpersonal effectiveness and form more accurate perceptions.
This document provides a summary of a report on persuasion. The report argues that persuasion can be captured in a single sentence of 27 words. The sentence states that "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." The report explains each part of the sentence and how influential leaders have used these basic strategies to gain loyalty and followers. It argues that these strategies seem obvious but are not commonly practiced and can be powerful when applied correctly.
Group 7 presents a persuasive paragraph on the importance of laughter as medicine. The paragraph argues that laughter has powerful healing effects, from improving mood to aiding terminally ill patients. It cites evidence that laughter releases endorphins and can help more than medications in some cases. The conclusion is that laughter is a vital component of well-being and life satisfaction.
Poor Reasoning and Fallacies Cheat Sheet Appeal to the Pe.docxharrisonhoward80223
Poor Reasoning and Fallacies Cheat Sheet
Appeal to the People (Bandwagon) - Claiming that something is true just because many people
believe it is. Example: Everybody buys this product, so it must be the best one.
Faulty Appeal to Authority - Using research without naming the source, such as, "Many researchers
say..." or answering questions one is not qualified to answer. Example: I asked my dentist if he thought
this mole was cancerous. He said “No” so I do not need to get it checked out.
Proof by Lack of Evidence (Burden of Proof) - Asserting something is true just because there is no
evidence it's false. Example: UFO’s exist because no one has ever been able to prove they don’t.
Innuendo – Making a claim without actually making the claim. Example:
Non Sequitur - It doesn't follow logically. Samantha lives in a large building; therefore she must have a
large home.
Fake Dilemma (Black and White) – Presenting two alternative states as the only possibilities, when in
fact there are more. Example: "You are either for the U.S. or against the U.S." doesn't allow for neutral
countries.
Naturalistic Fallacy (Appeal to Nature) - Making the argument because something is “natural”, it is
therefore valid, good or the way it’s supposed to be. Example: This product uses all natural ingredients
therefore it’s the only one on the market you should buy.
Circular Reasoning (Begging the Question) – Using the statement to prove the conclusion and the
conclusion to prove the statement. Example: The word of Zorbo the Great is flawless and perfect. We know this
because it says so in The Great and Infallible Book of Zorbo's Best and Most Truest Things that are Definitely True and
Should Not Ever Be Questioned.
Overgeneralization – Asserting something is an entire class of things when it may not be true for all
members of the class. Example: Beth is a Psychology student and shy is shy, therefore all psychology
students are shy.
False Analogy (Slippery Slope) – Making a false or misleading analogy. Example: Colin Closet asserts
that if we allow same-sex couples to marry, then the next thing we know we'll be allowing people to marry their
parents, their cars and even monkeys.
Jumping to Conclusions – Drawing conclusions with little evidence. Example: My son is crying, you
must have taken his toy.
Being Unrealistic – Using only information in an unrealistic manner. Example: The candidates just all
graduated from college… therefore they should not take a job for less than 6 figures.
Verbal Fallacies (Ambiguity) – Accenting, omitting, or misusing certain words to influence or mislead
the reader or listener. Example: After the team lost, Susan became mad. (upset, angry, insane, happy…
who knows)
Using only information that supports your argument (Texas Sharpshooter) - Example: Research
says a glass of wine a day is good for my heart. So drinking is good for my heart!
Source: Jesse Ri.
This document provides summaries of 6 approaches to storytelling by Dr. Ali Anani:
1. Storytelling is like a chemical reaction that needs to excite the reader in order to "convert" them.
2. Stories should understand the "attractors" that readers are drawn to and build conflict between habits and new ideas.
3. Stories should avoid overusing "emotional turbulences" and keep readers engaged visually.
4. Stories can maximize the impact by building pain before delivering delight in a climax.
5. Maslow's hierarchy of needs provides opportunities to create conflict in stories.
6. Understanding habits is important for marketing and storytelling, as habits form "cobwebs
5 Examples Of Personification | myideasbedroom.com. Personification: Humanizing Nonliving Things - Curvebreakers. How to Use Personification in Your Essays (TTA PSLE English Paper 1 Ep .... Personification Essay. Personification Examples Poems.
Literary Essay Samples. Literary paper example. Literary Theory Essay Sample...Morgan Hampton
Literary Essay - 7+ Examples, Format, Pdf | Examples. Literary Analysis Essay: Tips to Write a Perfect Essay - wuzzupessay. 13+ Literary Essay Templates in Word | Google Docs | Apple Pages | PDF. The Literary Analysis Essay: A Teacher's Guide — Mud and Ink Teaching.
Elizabeth Commons is completing her BA in Psychology at Argosy University Online. She has work experience in food service management and aims to find employment helping those in drug rehabilitation. While she enjoys learning about various topics in psychology, she finds expressing ideas orally challenging due to her shyness. However, she believes her strengths are active listening and facing diversity without bias. She is interested in continuing to expand her knowledge through further education and sees learning as a lifelong pursuit.
Philosophy Essay Examples. Online assignment writing service.Gloria Moore
This document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account; 2) Complete an order form providing instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions to ensure satisfaction. It emphasizes the site's commitment to original, high-quality work and full refunds for plagiarized content.
Guest Lecture at Oregon St U, 4.13.2022.pdfBoWang882266
Shared some thoughts on anthropology students career development and transferrable skills on the grad seminar Uses of Anthropology, by Prof. Shaozeng Zhang, Oregon State University
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
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Book preview GRAPHO-PERSUASION: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man)
1.
2. BOOK PREVIEW
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iii
4. GRAPHO-PERSUASION
Mastering the Pyramid of Persuasion
(Confessions of a Marketing Man)
A queen has more influence over the king
than the senators because she knows his personality.
Therefore, she knows what to say, how to say it, and how to
act when she’s persuading him.
This is a pocket bible for the novice, timid and talented professionals, to help
them to be more influential using Grapho-Persuasion. It is an innovative
method, based on years of research, that blends together techniques from the
sciences of graphology and persuasion for greater emotional impact. Know who
people truly are, and you can move their heart easily, like a queen.
“I like to know who I am dealing with, and this book helps
me to reveal what they are hiding from me.
Fascinating!”
Geoff Burch, best-selling author and BBC television presenter
AMONG THE TIPS REVEALED:
> How to understand people’s personalities and use this knowledge
to persuade them
> Persuasion is seduction: how companies use the same techniques
as womanisers to win clients
> From Martin Luther King, jr to Naomie Campbell, the secrets to
make hypnotic speeches that move an audience
> Various tools of persuasion, easy to “carry and deploy” in any situation
In this insightful book, originally a letter to his sister, Victor Semo reveals
the essential elements to master the art of persuasion. Jargon-free, packed
with tried and tested advice, get more in business and your personal life.
SELF-HELP/BUSINESS UK £9.99
6. Disclaimer
T his handbook was originally a personal, handwritten letter and
manual to my sister Ghislaine.
I wrote the handbook for her in order to help her be more in control of
her environment, and stop being a victim of stress and anxiety.
Although now publicly available, it remains, for me, a personal letter.
Throughout the text, you will still find mention of “Ghislaine”, “sister”,
“brother”, and some personal stories and notes for Ghislaine displayed in
this rounded box:
When you read the contents of a rounded box, I am addressing myself to
you. Replace the name “Ghislaine” with your name, and replace the words
“sister” and “brother” with‘[my] friend.’ As someone who is taking the time
to read this book, I consider you a friend. Follow this persuasion trick
throughout the book and you will feel that I have written it for you.
Please be advised that:
• All the techniques and theories presented within the book have been
used by men and women throughout history. In academic circles,
many are considered unreliable because results of empirical studies
conducted to date are inconclusive. Since scientists cannot prove or dis-
prove these theories 100%, it is safer to consider them unproven ‘junk
science’. My sole contribution as a ‘pracademic’ is to bring the school of
persuasion and the school of graphology together.
ix
7. x Disclaimer
• All the businesses, places and names mentioned are real unless
mentioned.
• If you are an expert in persuasion, you might say that more persua-
sion techniques could have been included, and I would agree with
you. With your experience, whatever your profession, you also
know that more does not necessarily mean better and this hand-
book does not attempt to be an encyclopaedia. Some techniques
are just too complex to put into practice, therefore it is better to
present here those that are easy to ‘carry and deploy’.
• There may be mistakes, both typographical and in content. You are
therefore advised to use the text as a general guide.The purpose of
this handbook is to educate and entertain only.
• You may not like what you read, especially if you are sceptical by
nature and prefer to see before believing. If that is the case, I ask
you to be fair; try putting it in to practice first, then feel free to
criticise. Criticism and debates are good, I welcome them; they
keep you intellectually healthy.
8. Introduction
Objections from the Audience
W henever I do a seminar or talk about Grapho-Persuasion, I usually
get these two comments:
1. “Handwriting analysis does not work. It is a quackery”.
2. “People don’t write anymore with a pen and paper, but with a key-
board and a computer screen. They handwrite occasionally only to
take notes or send greeting cards”.
And I always have to answer these two questions:
1. “Does it really work?”
2. “If it works, is it really relevant today? People are more and more
online”.
My answers to critics, sceptics and other Jeremiahs of this world are always
the same.
Answer to Comment / Question 1:
“Like any student, do your homework. Try first, then we’ll talk. Here is
my number and email address to send me your feedback”. This is my usual
answer when I don’t have time to expand further. When I can, I explain:
Graphology (i.e. handwriting analysis) has been around for almost four
1
9. 2 Grapho-Persuasion
hundred years and the question remains, is it a science, a pseudo-science
or an art? The science has demonstrated that an individual’s handwriting
is unique, like their DNA1. Scientific studies remain unclear as to whether
it is possible to establish a correlation between someone’s personality and
his or her handwriting. Handwriting analysis is a combination of scientific
principles and the subjective interpretation of the graphologist, who can be
victim of bias. As with any doctor that reads a patient’s X-ray, a handwriting
analysis’s report is only as good as the impartial graphologist who does it.
As a pracademic and due to the high risk of bias, I see graphology like adver-
tising and marketing: not entirely scientific. During the application of scientific
principles for a marketing campaign or the handwriting analysis of someone, at
a certain point these principles will be subject to the personal interpretations of
the marketing director, or graphologist. Their interpretations and implementa-
tions will determine the success of the campaign, or analysis.
Body language is not a science. If you believe that someone’s attitude and
facial expressions gives you more information about what that person is really
thinking, than what he or she is saying, why don’t you believe in graphology?
Businessmen and politicians say that you can learn about a person’s
personality and the way they do business by the way they play golf. Science
cannot prove this myth, but if you are one of those who believes it, why
don’t you believe in graphology?
Fingerprint analysis includes a degree of subjectivity, exactly like hand-
writing analysis. If you believe in fingerprint analysis, if you acknowledge
that fingerprint analysis confirms your unique identity and does not attempt
to predict your future actions, why don’t you believe in graphology?
Graphology confirms your unique personality today, not yesterday or to-
morrow. It does not predict the future. If you believe that you can influence
and persuade someone that you’ve known for years because you know their
personality (e.g. family members or spouse), why don’t you believe that you
can do the same with a stranger, as long as you know his or her personality?
Do you believe in behavioural economics? Many persuasion techniques
10. 3 Introduction
used by salespeople and marketers are derived from behavioural economic
theories. Do you believe in behavioural psychology? Graphology is a form of
behavioural psychology theory:
Behavioural Economics + Behavioural Psychology = Grapho-Persuasion
Think about it for five minutes (and during that time let me get a glass of
water). Still sceptical? All right, I continue....
Here are few phenomena that science still cannot explain why they work,
we just accept them2:
1. Placebo effect: the placebo effect is a persuasion technique usually
used by doctors and propagandists (it is not covered in this book).
Why does it work?
2. Yawning: Why do we yawn? Why is it contagious? (i.e. when you
see someone yawn, you tend to yawn too).
3. Female orgasm: in contrast to the male orgasm, there is no evidence
that the female orgasm plays a reproductive role, so why does it exist?
Scientists are still debating these questions. If you ask, some will give you an
honest silence as a response. Some will say your question is a floccinaucini-
hilipilification, why get a headache in trying to understand all the Whys and
Hows of the universe. It works, just accept it. Others, the obdurate Jeremi-
ahs and pompous scientists, will give you a verbose answer full of scientific
jargon that makes their explanation appear very intelligent and therefore
plausible. But if you scratch beneath the surface, you soon realise that it is
nonsense.
Illusion is the best weapon of marketers, you should never make up your
mind on what you read, hear and see only. As a pracademic, the best advice
I can give you is to be critically open minded. Listen to both sides of the
argument, analyse, make your own tests, and finally decide which side you
will join. But if you are like most first year students who believe they know
everything and anything in life, well, you already know what to do: close
this book and keep following the herd.
11. BOOK PREVIEW
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12. The Creation of Grapho-Persuasion
P ersuasion, influence, power, political manoeuvres, political
philosophy, lobbying, hypnosis, the art of rhetoric, psychology, Cor-
porate Social Responsibility (CSR) and ethics: these are some of the fields
I’ve been analysing as a Marketing Manager and a part-time PhD research
student since 2007. The more I researched how corporations influenced
governments, and the tactics and strategies used by lobbyists to persuade
policymakers to agree with their clients’ opinions on public issues, the more
interested I became in finding an answer to the question: How to effectively
influence people?
In the 1970s, Non-Governmental Organisations (NGOs) who lobbied for
the environment and more CSR in boardrooms were considered as demagogues
and anarchists by business leaders and policymakers. Yet, by the 1990s, they
had turned this around, earning the respect of those same people. They had
persuaded corporations and governments that the concept, People, Planet and
Profit, was better than Profit only. How did Greenpeace, Friends of the Earth
and Christian Aid, to name just a few, spread their “green” ideology and make it
mainstream? It took a few decades, but they succeeded in the end. In 1975, if a
chief executive stated publicly that the environment was none of his concern, he
was applauded by his peers and the comment would have been largely ignored
by the public. Today, if one dares make this sort of statement in public, they
know they will be reviled and condemned by both the public and their peers.
What a change in just thirty years!
13
13. 14 The Creation of Grapho-Persuasion
To understand how corporations, NGOs and governments influence
each other, as a pracademic, I needed something more scientific than the
techniques advanced by Dale Carnegie in his classic book How to Win
Friends and Influence People. I read all the academic papers and books on
power and influence that I could get my hands on. I studied psychology,
Neuro-Linguistic Programming (NLP), body language techniques and
the methods used by experts in the art of seduction and dating, nick-
named ‘Pick-Up Artists’, and how they seduced women. I studied the
sciences of behavioural economics, irrational behaviours and communi-
cation techniques used by lobbyists to persuade government officials. I
studied the methods used by the best sales and marketing people. I read
countless stories of successful businessmen, entrepreneurs, historical
political figures and strategies of warfare.
I attended seminars on these topics but by 2009, having read so many
books and talked to so many experts, these events did not teach me any-
thing new. Many times, when listening to the speakers, I felt that I could
walk on to the stage and finish the presentation myself.
One day, at a workshop on Assertiveness and Presentation Skills, I was
stunned to see the speaker take out a book and recite the contents. He then
told us that, for more information, we should go out and buy the books
on a list he was passing around! When you pay to attend a workshop, you
expect to hear something new, to garner something of value to take with
you at the end. You don’t want to see a speaker, who’s been paid £1,000 for
a half day workshop, only to watch him stand up in front of you and read a
book, especially if he’s not even the author!
What surprised me most that day was how many other delegates found
his presentation new and refreshing. For me, what he was saying was obvi-
ous and could be found in books at the library by anyone interested enough
in the subject. As a doctoral student conducting research, I’d done little else
for the past two years.
After that disappointing workshop, I came to the conclusion that there is
14. 15 Grapho-Persuasion
nothing new being shared by all these professional speakers and consultants.
It is the same old meal, recycled and put in the microwave. It is presented to
people as a different dish but the food (knowledge) is still the same. These
consultants have mastered the art of selling yesterday’s food every day, and
many dare call themselves ‘gurus’. Peter Drucker used to joke that people
call them ‘gurus’ because the word ‘charlatan’ is too long!
I analysed all the number one bestselling books on my shelves and at
the library, gauging the content and how it was presented, i.e. layout,
template, the number of pages, references and the bibliography. My
instinct was right: in the last twenty years, no new, innovative theory
and no new thinking in business management sciences, public rela-
tions, marketing and personal development sciences has contributed to a
discovery on consumer behaviour or business strategy to the extent that
companies systematically implement it, or that it is taught in all major
universities. Business strategies and tactics used online are not new, they
are adapted from the offline world. A report from sourceforconsulting.com
reaffirmed this opinion. According to the report, having something new
and distinctive to say remains the biggest challenge of consultants to
date and, as a result, the primary difference lies merely in the planning
and execution of the consulting services they provide4.
There is, it appears, four categories into which authors can be divided.
Within the first two lie the true gurus who are making significant contribu-
tions to knowledge; the remaining two categories contain the media titled
or self-designated gurus who present old, established theories and practices
in a different light. Many times, these are the consultants who write books
just to establish their reputation as experts in their fields, since writing a
book reinforces your credibility.
“The secret of good writing is to say an old thing in a new way or to say a
new thing in an old way.” (Richard Harding Davis)
15. 16 The Creation of Grapho-Persuasion
Category 1: Academic research- Category 2: Professionals drawing
ers building on the work of their upon their years of work experience,
peers, developing new theories and developing principles they have
principles, then successfully diffus- observed working in all business
ing their work to the general public situations (e.g. Jack Trout).
(e.g. Robert Cialdini and Michael
Porter).
Category 3: The Re-framers. Category 4: The ‘Referenceurs’
Authors who re-package and present (re-framing combined with
the work of the first two categories référencement (listing)). Authors
as if it was their own. Their who re-package and present the
packaging looks more attractive, work of those in the first two
their writing style and presentations categories, focalising on making it
are entertaining, and the book more entertaining and interesting
publisher creates promotional hype for the reader. It is often historical
to make the content appear new research and contains numerous
and refreshing. references. For example, Robert
Greene, co-author of the best-
seller, The 48 Laws of Power, is one
successful writer in this category. He
presents well-established concepts,
difficult to prove scientifically they
all work in any given situation, in
an easily readable fashion. (This
book you are reading now falls into
this category, with a zest of category
2).
16. 17
Beyond that, no other books or academic papers on the science of persuasion
shed any new light, and I saw no sign of upcoming, new and real gurus.
The problem was that, like most academics, I had become an expert by
having read and studied all the books on the subject that were out there.
I was now an expert-scientist and I have reached a plateau in the learning
curve. I was a Master in the Science of Persuasion. The only way to grow my
knowledge and move on to the next phase, that is, become an expert-artist,
a Master in the Art of Persuasion, was to stop reading and start acting. I’d
need to practice every day and, by trials and error, keep sharpening my
persuasive skills.
So I sailed off on a journey to become my own Master, armed with a
notepad and a pen in my pocket where I could jot down my thoughts and
observations from my experiences.
I would approach women in the street and flirt with them; I would go to
coffee bars and observe how people interacted with each other, noting how
they communicated. I would analyse all the newspaper articles, marketing
brochures and product labels that I came across, trying to understand why
they were written and presented in a certain way, trying to understand the
subliminal impact, if any, created by the combination of the words used.
In face-to-face or telephone conversations, I would listen to and observe
carefully the other person: their walk, their vocal intonation, their smile,
how they shake hands, the look in their eyes, the attitude and gestures, the
grooming, what kind of watch was worn including whether it was on the
left or right hand, what kind of shoes and had they been polished, which
jewellery was visible and hidden, the choice of briefcase or handbag. I even
noted the fabric of the clothes and whether they’d been pressed or not, how
long the other person could hold my eye during the conversation, their pos-
ture on a chair, the accent and richness of the vocabulary, etc. All these little
details had escaped me previously but now I sought them, like a detective,
especially little details. They are clues to the personality and state of mind
of your interlocutor, which opens a little bit more the path to successful
17. 18 The Creation of Grapho-Persuasion Grapho-Persuasion
persuasion.
I started developing a system based on my personal experiences and called
it The Pyramid of Persuasion.
The Pyramid of Persuasion
Note: Except the Cornerstone, there is no need to master one layer before moving to
the next
But in my quest to become a successful expert-artist, something was still
missing. One day it dawned on me. To truly and successfully persuade
someone, the greatest advantage lies in knowing the person. That’s why a
queen wields greater influence over her husband, the king, than all the sena-
tors put together.
When you’re pitching a new idea, your pitch is more likely to be success-
ful if you know the person to whom you are presenting. You will have some
instinctive knowledge as to how best approach him or her. You will know
what to say and how to say it. Therefore, it was necessary to swiftly get to
know the stranger inside and out. I needed to get into the head and heart of
that person as fast as I could. NLP would help, but it would not be suffi-
cient on its own.
One day, while perusing psychology books at the library, I stumbled upon a
book on graphology (i.e. handwriting analysis). As an academic, I was naturally
18. 19
sceptical since handwriting analysis had been criticised for the lack of empirical
studies that would validate it as an exact science. Yet, the book noted graphol-
ogy had existed for several hundred years, since the first book published on the
subject, and it was still popular in France, Germany and Israel. Companies used
it for recruitment purposes, alongside psychometric testing. Anglo-Saxon coun-
tries despised handwriting analysis. Puzzled, I decided to give it a go.
From my own tests conducted on a small sample of people I knew, gra-
phology had an average accuracy of 80%. Assuming that no scientific study
can predict the behaviour of animals, including human beings, with 100%
certainty because we are all creatures of emotions and those emotions drive
us, I started trusting graphology. It gave me enough information on some-
one’s personality, I realised, to better influence that person.
To improve my knowledge of graphology, I knew I had to learn from an
expert. Oddly enough, call it luck or destiny, I met a man one evening at
an event. His name was Owen Williams, a sixty year career expert called
upon regularly by individuals, companies and the police. A former president
of the UK International Graphoanalysis Society, Owen was a true expert-
artist in handwriting analysis! He gave me his business card and few months
later, when I felt that it was time for me to become a certified graphologist,
I called him. The problem was, at eighty-three years old, he was retiring.
Since my motivation was not to make money but a personal interest in gra-
phology, he accepted to teach me. I was going to be his last student.
I loved the private lessons with Owen; a fascinating man who always had
captivating real life stories to illustrate a lesson. He constantly said: “I have been
doing this for sixty years! Sixty years!! If it did not work, it’s been a long time
I would have given up! Bring me anyone and I’ll tell them who they truly are!
People in this country [UK] don’t believe it, but they don’t know that the police
call upon us [graphologists and forensic graphologists] regularly!”
I blended together the sciences of persuasion and graphology and
called this new theory Grapho-Persuasion.
Grapho-Persuasion is the use of graphology to understand some-
19. 20 The Creation of Grapho-Persuasion
one’s personality and the incorporation of this information in to
the techniques you use to persuade that person.
In academic circles, there is an old joke: “Copy from one source and it is
considered plagiarism; copy from many sources and it is considered research”.
Well, my dear Ghislaine, I do not pretend to have created something really
new here, Grapho-Persuasion is what came out of my research. Critics, no
doubt, will have plenty to say about it, but the Grapho-Persuasion theory –
and I’m still improving it – is not a science, it is an art. Like psychotherapy,
no empirical research will establish that Grapho-Persuasion works with
complete accuracy because, as I pointed out earlier, we are all emotional
beings.
Grapho-Persuasion was the missing piece of information that I needed in
order to progress along the learning curve and find the answer to this query:
How to successfully persuade?
I don’t think of myself as an expert-artist in persuasion yet. Human beings
are complex emotional creatures, difficult to understand. I am still sailing.
Victor Semo, August 2010
20. BOOK PREVIEW
DOWNLOAD FULL
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@
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21. PART THREE
GRAPHOLOGY
Ghislaine, you and I are both scientists. There are no empirical studies
that validate body language as an exact science, yet we believe in it. If
you accept that someone’s body language tells you more about what
the person is really thinking rather than what is being said, you should
not be sceptical of graphology.
The view, “I am right, you are wrong,” will always prevail when opin-
ions diverge. But before you say “no” to something, you must try it
yourself and by yourself, then make a judgement. Don’t be influenced
or persuaded by what people say. There is no place for prejudice and
bigots in research.
If, after trying, you do not like the results, close this manual and give it
to a charity, and, if this is the case, then:
• You should never believe in body language again and any of
the persuasion techniques presented here. Despite having been
around for thousands of years, most of these techniques can-
not be empirically demonstrated to be working 100%. But we
all know they work, we just cannot prove them scientifically.
Persuasion, like marketing, is more art than science.
• You should never believe fingerprint analysis again. Nothing is
certain in life:
87
22. 88 The Secret Recipe
The Illusion of Certainty
“There is nothing certain in life but death and taxes” (Benjamin Franklin)
Sir Francis Galton (1822-1911), cousin of Charles Darwin, made an enormous
contribution to sciences, including the foundation of weather forecast reports,
regression analysis for statistics and fingerprint analysis. There are thirty-five
to fifty points (the ridge) in a fingerprint. By looking at all these points, he
estimated that the probability of a match between two fingerprints was one in
sixty-four billion.
The police compares, on average, eight to sixteen points to find a match
between a suspect’s fingerprints and those found at the crime scene. If a
match is found by the police, then it is up to the subjective review of a
fingerprint examiner to determine if the suspect is guilty or not.
In 2002, in response to the reversal of David Asbury’s murder convic-
tion after the fingerprint evidence was discredited, Scotland’s Justice
Minister, Jim Wallace, said that despite the great degree of skill involved
in fingerprint analysis, “There is an art form here, it’s a skill which does
involve judgment and can’t be boiled down to an exact science”19.
Like graphology and forensic graphology, fingerprint evaluations are
only as good as the analysis by the fingerprint examiner. “The difference
is that it is easier to forge someone’s fingerprint than their handwrit-
ing,” remarked Milton Carlson, an expert in handwriting analysis and
fingerprint examination in the 1920s. This remark is still valid today20.
In 1991, Byron Mitchell was convicted of driving the getaway car in
a robbery carried out in Pennsylvania. The case was based on two latent
fingerprints, one found on the steering wheel and another on the gear
lever. Mitchell appealed in 1998 and in 1999.To prove the reliability of the
fingerprint match, the FBI sent the latent fingerprints found at the crime
scene, along with the inked prints of Mitchell, to fifty-three laboratories of
state law enforcement agencies. From the thirty-five agencies that respond-
ed, eight did not find a match for one of the latent prints, and six could not
find a match for the other; a failure rate of 20% (one out of five tests). The
FBI then re-sent the exemplar and latent prints to the laboratories with the
points of similarly marked. Only then 100% of the laboratories agreed21.
23. 92 Emotional Aspects
Each zone depicts:
E+: extreme responsiveness, very impulsive and heart-over-head. They find
it difficult to control emotions and need to express them.
DE: a high degree of responsiveness and influenced by others; affectionate
and expressive.
CD: a responsive nature, they attempt to control emotions but with difficulty.
BC: influenced by emotions but fairly objective.
AB: head-over-heart emotional responsiveness, in control of emotional
expressions and objective. They can appear indifferent and selfish.
FA: a lack of responsiveness, they hide their emotions, are self-interested and
cautious yet, may have a polished public self-image and appear friendly.
F-: reserved, cold, completely self-interested and emotionally withdrawn.
You don’t need to know personally these two men to be certain they
are very different
Gordon Brown, 2010 Tony Blair, 2007
6.2 Emotional Depth (Pressure in Writing)
After emotional responsiveness, emotional depth is the second aspect of a
handwriting specimen to assess.
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iii