Social media for radiology and radiologists. A version of this presentation was demonstrated at RSNA 2009. This presentation will walk you through various contemporary social media websites such as radRounds Radiology Network (http://www.radrounds.com) and ResearchGATE (http://www.researchgate.net) that will increase your productivity as a radiologist and researcher. This presentation is published under a creative commons license - feel free to download and share but with credit to authors. Thank you.

1. How to Become a Better and More Productive Radiologist Using Social Media Garry Choy, MD MSc Stuart R. Pomerantz, MD DEPARTMENT OF RADIOLOGY

2. Introduction to Social Media Goals of exhibit: Introduce you to social media and Web 2.0 Review relevant social media websites that may help you as a radiologist! Professional Radiology Network Radiolopolis

6. Why use social networking websites?

8. radRounds.com Manage your professional radiology profile Browse member profiles (only those that are made public; profiles can be made private and only viewable by contacts)

9. radRounds.com Manage your professional radiology profile Maintain your own strictly professional radiology-relevant online “CV” or profile for networking

10. radRounds.com – Share cases with your professional network Web 2.0 / Social Networking - Interact with thousands of radiologists who are also radRounds members: - Discuss cases - Ask questions/consult - Share cases and collaborate

11. radRounds.com – Share cases with your professional network Thousands of cases have already been shared and discussed by radiologists from around the world

15. radRounds.com Example: Brown Residency Group via partnership with Box.net, unlimited file management such as PDF files (other file formats also)

16. radRounds.com Example: Brown Residency Group Private discussion board Private case sharing

21. radRounds.com – Radiologist Social Network / Web 2.0 Comment & Discussion System Rating System Web 2.0 / Social Networking - Interact with thousands of radiologists (other radRounds members): - Discuss cases - Ask questions/consult - Share cases and collaborate

24. radRounds.com – Share cases … or share an entire folder (i.e. the GI/GU folder).

25. radRounds.com – Integration into other social sites Social Media Sharing: Easy Add Images to other sites like Facebook

26. radRounds.com - Slideshow Slideshows of your collection

31. ResearchGate Numerous private and public groups across various research areas. You can create your own too.

32. ResearchGate Example of a Radiology-focused group. Discussion boards and social networking features can be further utilized within niche areas or private areas on ResearchGate

34. Radiolopolis.com Multiple tools that can be accessed

37. Radiolopolis.com Radiolopolis also utilizes other social networking sites such as Twitter so that their news and information can also go where you are.

39. LinkedIn Maintain a professional profile Maintain a professional profile. Like on other social media websites, can maintain an online electronic profile or resume for professional and career-related purpose

40. LinkedIn Maintain a professional profile Maintain a professional profile. Like on other social media websites, can maintain an online electronic profile or resume for professional and career-related purpose Search for contacts across multiple vertical industries and clinical disciplines that you know or for people with expertise that you need

41. LinkedIn – Applications Platform Example: TripIt LinkedIn is starting to develop an application platform for specific functions. For example, shown here is their TripIt application which demonstrates how members can log their travels and also interact with other users in the same approximate locale.

43. MedicalPlexus Image and Document Management MedicalPlexus offers users the ability to store images, word documents, PowerPoint files, PDF files. One can make these files private or share with authorized contacts. Useful for collaboration within the healthcare enterprise. Secure and HIPAA compliant.

44. MedicalPlexus Collaboration and Social Media Sharing Tools Additionally, Medical Plexus also offers other tools such as calendars and task lists.

46. Twitter – American College of Radiology Twitter page ACR uses Twitter to announce major events and news in radiology. Latest JACR articles also are “tweeted” here. ACR now has thousands of ‘followers’ on Twitter!

47. Twitter RSNA Twitter Page RSNA uses Twitter to announce major events and to engage their membership. RSNA now has thousands of ‘followers’ on Twitter!

48. Live-micro blogging the RSNA 2009 – RSNA active in social media on Twitter This conference, RSNA 2009 is “live blogged” RSNA will be announcing events as they happen during the conference.

51. YouTube RSNA and ACR Channels Leveraging not only Twitter, but ACR and RSNA have been very active in engaging their audience on social media platforms including YouTube also. Videos of member benefits (above) are displayed by RSNA among other videos. ACR also distributes their latest announcements and profession relevant videos on YouTube! Please visit and see how they have effectively utilized YouTube’s social media platform.

52. YouTube radRounds Radiology Channel radRounds utilizes YouTube to share educational cases such as image stacks from CT, MRI, 3D volume renders and more! Individual radiologists can also manage a “video” enabled teaching file on YouTube. Share, discuss with other radiologists easily using YouTube’s intuitive interface.

54. Facebook ACR Page on Facebook Interact and network with other “fans” of the ACR page

55. Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members Interact and network with other “fans” of the ACR page

56. Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members ACR messages for members – simple and effective broadcasting and sharing of relevant information Interact and network with other “fans” of the ACR page

58. Sermo.com Physician Members can “poll” or “curbside” other physician members. Here is an example of where a physician finds an unorthodox solution by consulting other MDs from other disciplines on Sermo.

59. Sermo.com Another example of a physician seeking radiology-specific advice on contrast-dye prophylactic measures.

60. Sermo.com Numerous online “case conferences” are on Sermo. Some offer honoraria to physicians to lead them. Personalized “feeds” of relevant discussions can be displayed within your personalized welcome page on Sermo.

61. Sermo.com Screenshot demonstrating message composing interface.

62. Sermo.com Professionally network and specifically search for physicians across Sermo’s entire directory. Over 100,000 physicians are members on Sermo. Approximately 1,500 are radiologists.

63. Sermo.com CME Courses online are also available.

65. Explore Social Media! Please click on any of the following icons to directly explore and try out these social media websites: Professional Radiology Network Radiolopolis