The document provides an overview of how to use Twitter effectively for business purposes. It discusses following others on Twitter, writing content for tweets, how tweets work with limited characters, searching for people and topics, sharing content through retweets and favorites, organizing followers through lists, using hashtags, best practices for frequency of tweets, and ways companies can use Twitter for marketing and public relations. The author is an entrepreneur and business consultant who provides social media services and training.

1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
1

2. 
Elizabeth Sugar Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP
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Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
24 Hour Mountain Bike Racer
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
2

4. 
Follow others
 Competition
 Business Magazines
 Inc., Fast Company, Success Magazine, Business Week
 Experts in your field
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Write content
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Quotes
Links to your blog
Links to good web sites/blogs
Give advice
Details on product releases
Announce events
Respond to clients/customers
image courtesy of Pierre Amerlynck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
4

6. 
Mini-blogs called “tweets”.
 Limited to 140 characters.
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“Follow” others (e.g. search for “succeedNLP”).
See who is following you.
Naming: no spaces allowed.
Favorites
Lists
Long URLs are given shortcuts via mini-URLs.
RSS feeds
image courtesy of Makio Kusahara
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
6

7. Click on
follow/ing/ers
to see who
mentions
Create
lists
= Retweet
@[person]
references them
Background
image with
logo &
website
Shortened
URL
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
7

9. Click on #
Discover
Enter a
name, topic,
or business.
Click on
“search”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
9

10. Click on
button to
follow them.
Click on their
username to
see their
profile and
tweets.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
10

11. 
ReTweets
 Like a tweet someone else posted? ReTweet it for all your
followers to see.
 You can retweet quickly by following the automated process,
or write one manually to add your own comments to the post.
 Automatically:
 Click on the “Retweet” link in
lower-right of tweet.
 Click “Yes” to retweet to followers.
 Manually:
 Add “RT” for ReTweet, “@” and their username.
E.g. “RT @succeedNLP “
 Copy tweet and post.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
Give credit
where
credit is
due.
12/11/2013
11

12. Click on star
to make a
tweet a
favorite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
12

13. 
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Keep track of topics/groups with lists
Create lists for work,
friends, hobbies, etc.
Make list public or
private
Steps
 Click on author
 Click on “Lists”
 Click on checkboxes for lists
you want to add that user to.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
13

14. 
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Communities interested in same topic
Easy way to search Twitter
 E.g. search for the TV Show LOST use #LOST
This prevents “I lost my keys” tweets to show up in
search results.
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www.weFollow.com : list of hash tags
Make your own – just add # in front of word or
phrase (no spaces)
#FollowFriday or #FF - suggest to your followers
who good people are to follow.
#in to designate tweets to go to your Linked In
account.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
14

15. 
Recommendations vary
 2-3 times per day
 Once every 2-3 hours
 Too many all at once seems less effective
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Monitor click-throughs, retweets, responses
to determine best for you and your market
Use a tool to schedule tweets
 Socialoomph, Twuffer, AutoTweeter, FutureTweets,
TwitMessenger, TwitRobot, HootSuite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
15

16. 
Watch out: Spam
 Repeated same message
 Lots of messages trying to sell them something
 Messages about making lots of money
Limit posts to the rule:
70/20/10
70 % Good info
20% RT other’s good info
10% Self-promotion
image courtesy of Michal Zacharzewski
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
16

17. Don’t need
to follow
everyone
who follows
you.
Use
hashtags
#
Don’t tweet
too much
selfpromotional
Don’t tweet too
much : 2-3
times per day
max to start
Don’t
need to
read every
tweet.
Don’t
repeat
tweets over
and over.
Keep it
real!
Re-tweet
good
relevant
tweets.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
Create
lists to
manage
topics
Check in
regularly
12/11/2013
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18. 
Direct marketing/public relations channel
 Link back to blog, press releases, website
 Add a personal touch
 Disadvantage: too much self-promotion can
damage reputation
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Allow employees to tweet
 Advantage: view that company hires leaders
 Disadvantage: employees posting negative tweets
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Track talk about your business
 Twendz, TweetDeck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
18

19. 
Create an image in your own paint program, with
your logo and contact information on the left hand
side.
 Must be 800kb or less
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In Twitter, click on “Settings”
“Design”
“Change background image”
Click on “browse” and find the file.
Click on “save changes”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
19

20. Look for Part 3 in this series on Social Networking for businesses
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Wefollow.com: resource for using # hashtags
Cell phone apps: Twitterific, Echophon, Fring, Mobio,
Jtwitter, Abiro Jitter, Cellity, Twitterberry, TweetieTextExpander
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Tweets indexed by search engines
TweetDeck: manage various social media content
from one place
“Tweet-ups”: local meet-ups
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
20

22. 
Contact: Liz Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP
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Available
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Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
22