LIBELOUS / ILLEGAL
1) Social media opens brands up to losing control over their reputation as consumers can openly challenge brands and spread criticism.
2) Social media failures for brands commonly occur due to human error, misjudging the audience, or PR disasters. Examples include inappropriate posts, offensive jokes that miss the mark, and brands responding poorly in times of criticism.
3) To prepare, brands should have social media crisis management plans that emphasize transparency, moving quickly, speaking to customers personally and with honesty and openness, and being agile. Plans should also outline how to respond to different crisis situations.
The document summarizes several articles from the mattempacher.com website. It discusses how the green movement has gained momentum, compares LCD TV vs plasma TV technologies, describes Sigmund Freud's work and criticisms of it, explains the Universal Camouflage Pattern camouflage, discusses the importance of reliability in soft switches for VoIP networks, and more. It provides an overview of various topics covered in the website's article sections.
1. The document discusses arranging a meeting between Kelvin Quee and the recipient to discuss JamiQ's social media monitoring work in Southeast Asia.
2. Quee provides his email and phone number to schedule a conversation between 6-11:30am on Friday at the ibis Jakarta Slipi hotel.
3. Links are included to JamiQ's blog, slideshares and videos to share information on JamiQ's social media analytics capabilities.
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
This document discusses ShesConnected Multimedia Corp, a company that helps brands connect with women through social media. It provides social networking sites, events, market research reports, and community management consulting services. The founders are Mark Grindeland, with 25+ years of experience working with consumer brands, and Donna Marie Antoniadis, founder of digital marketing agencies. It lists their services and contact information.
1. The document discusses how increased global connectivity through digital technologies is leading to smarter, faster connections and more interactions being public and archived.
2. It highlights how digitization is occurring across many domains, including media, manufacturing, biology, and more. This digitization is driving down costs while increasing access.
3. This new digital landscape has important implications for customer experience, requiring companies to leverage collective intelligence, engage customers across more touchpoints, and gain deeper customer insights from digital interactions.
Este documento describe un taller de creación y recreación para niños que se llevará a cabo durante 4 días en una librería. El taller se centrará en actividades artísticas, musicales y científicas basadas en principios educativos como las inteligencias múltiples. Cada día incluirá tiempo para la creación libre y juegos además de actividades guiadas como la pintura, la música y la experimentación con materiales como el periódico y el cartón.
This document discusses how social media can go wrong for brands and provides tips for damage control. It identifies three common ways social media fails: human error, misjudging the audience, and PR disasters. Examples are given for each category, such as a Chrysler employee accidentally tweeting inappropriate content or Kenneth Cole tweeting something offensive during the Egyptian revolution. The document advises brands to have approval processes, take down incorrect posts immediately, understand their target audience, and be transparent, honest and speak to customers in crises. It emphasizes the importance of having a social media crisis management plan that focuses on listening, preparing, responding openly and consistently, and taking action.
Social Simulator, presentation by Steph Gray at Social Media in a Corporate C...Communicate Magazine
How would YOU handle social media in a crisis?
Enough of the theory - with the Social Simulation, delegates will roll up their sleeves, and put into practice the language, tools and norms of the social web for social media PR and crisis response.
This document discusses how companies are increasingly transparent due to the internet and social media. It provides three examples:
1) An Dutch insurance company called InShared that shares unused premium payments with customers who don't make claims, encouraging prevention.
2) Best Buy's "Twelpforce" program where employees answer customer questions on Twitter, improving service and staff motivation.
3) Singapore's Changi Airport allowing real-time passenger feedback through touchscreens and immediate staff responses to issues.
The document summarizes several articles from the mattempacher.com website. It discusses how the green movement has gained momentum, compares LCD TV vs plasma TV technologies, describes Sigmund Freud's work and criticisms of it, explains the Universal Camouflage Pattern camouflage, discusses the importance of reliability in soft switches for VoIP networks, and more. It provides an overview of various topics covered in the website's article sections.
1. The document discusses arranging a meeting between Kelvin Quee and the recipient to discuss JamiQ's social media monitoring work in Southeast Asia.
2. Quee provides his email and phone number to schedule a conversation between 6-11:30am on Friday at the ibis Jakarta Slipi hotel.
3. Links are included to JamiQ's blog, slideshares and videos to share information on JamiQ's social media analytics capabilities.
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
This document discusses ShesConnected Multimedia Corp, a company that helps brands connect with women through social media. It provides social networking sites, events, market research reports, and community management consulting services. The founders are Mark Grindeland, with 25+ years of experience working with consumer brands, and Donna Marie Antoniadis, founder of digital marketing agencies. It lists their services and contact information.
1. The document discusses how increased global connectivity through digital technologies is leading to smarter, faster connections and more interactions being public and archived.
2. It highlights how digitization is occurring across many domains, including media, manufacturing, biology, and more. This digitization is driving down costs while increasing access.
3. This new digital landscape has important implications for customer experience, requiring companies to leverage collective intelligence, engage customers across more touchpoints, and gain deeper customer insights from digital interactions.
Este documento describe un taller de creación y recreación para niños que se llevará a cabo durante 4 días en una librería. El taller se centrará en actividades artísticas, musicales y científicas basadas en principios educativos como las inteligencias múltiples. Cada día incluirá tiempo para la creación libre y juegos además de actividades guiadas como la pintura, la música y la experimentación con materiales como el periódico y el cartón.
This document discusses how social media can go wrong for brands and provides tips for damage control. It identifies three common ways social media fails: human error, misjudging the audience, and PR disasters. Examples are given for each category, such as a Chrysler employee accidentally tweeting inappropriate content or Kenneth Cole tweeting something offensive during the Egyptian revolution. The document advises brands to have approval processes, take down incorrect posts immediately, understand their target audience, and be transparent, honest and speak to customers in crises. It emphasizes the importance of having a social media crisis management plan that focuses on listening, preparing, responding openly and consistently, and taking action.
Social Simulator, presentation by Steph Gray at Social Media in a Corporate C...Communicate Magazine
How would YOU handle social media in a crisis?
Enough of the theory - with the Social Simulation, delegates will roll up their sleeves, and put into practice the language, tools and norms of the social web for social media PR and crisis response.
This document discusses how companies are increasingly transparent due to the internet and social media. It provides three examples:
1) An Dutch insurance company called InShared that shares unused premium payments with customers who don't make claims, encouraging prevention.
2) Best Buy's "Twelpforce" program where employees answer customer questions on Twitter, improving service and staff motivation.
3) Singapore's Changi Airport allowing real-time passenger feedback through touchscreens and immediate staff responses to issues.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
This document discusses viral marketing versus consumer-driven marketing. It argues that viral marketing assumes people will passively spread a brand's message like a virus, while consumer-driven marketing assumes people will actively choose to share brand content with friends. The document provides examples of successful consumer-driven campaigns and outlines a formula for success that involves creating highly shareable content, treating customers like fans, and enabling sharing. The overall message is that consumer-driven marketing is more effective than trying to force viral spread.
1) The document discusses imagining a world without 30-second television commercials (TVCs). It would mean fewer annoying ad breaks for viewers but could revolutionize the television industry as networks rely heavily on advertising income.
2) Without TVCs, networks would have to generate revenue through other formats like sponsorships, product placements, and branded content. Advertisers would also turn more to other media like newspapers to reach large audiences.
3) Ending the TVC could force shows like The Gruen Transfer to acknowledge advertising comes in many great forms beyond just TVCs, like print ads and radio spots. However, TVCs will likely remain important for the foreseeable future.
Honda's product manager was caught astroturfing positive comments about Honda's new Crosstour after it received negative feedback on Facebook. Users called him out for not disclosing his relationship with Honda. Taco Bell saw a viral video of rats in one of its stores, affecting its stock price and franchise sales. Asus angered the blogger community by changing the rules of its contest and awarding the prize to a blogger not chosen by the votes. Two Domino's employees filmed themselves abusing food safety standards, costing Domino's millions and damaging its brand reputation. A Belkin representative offered money for positive reviews and to downvote negative comments, damaging Belkin's credibility. Companies must be transparent and
Infamous social #fails - What your business can learn from celebrity mistakes.
• Self-centered
• Lack of Preparation
• Technology-enabled
• Lack of Vetting
• Lack of Engagement
• Alcohol-related
• “Hacked”
• Political/Religious/5th Amendment
Contributors:
Matt Keough, Senior Account Executive
Rebecca Roebuck, Social Media Manager
Customer Service Moving Experience B&T Feb 2009Adam Joseph
1) The document discusses viewing economic uncertainty with fear or acceptance. It argues that viewing problems with fear will stifle creativity, while viewing them with uncertainty acknowledges unfamiliar problems and allows new solutions.
2) It also describes frustrating experiences with utility companies, noting long wait times, unclear communication, and slow service that doesn't match advertised speeds.
3) The author suggests billing utility companies for time wasted on phone calls to get even, and treating them the way they treat customers by making them wait or cutting them off. However, the conclusion warns not to anger them too much.
People are the Media (DDB Edmonton Edition)Eric Weaver
This document discusses how people have become the new media through social engagement, influence, and activation. It notes that we are in the midst of a profound cultural shift where captive audiences have given way to active ones who no longer defer to big brands, but instead refer to their friends. The document provides examples of how social media usage and influence has grown exponentially in recent years. It advocates that marketers leverage social media to build trust with consumers by focusing on engagement, influence, and inspiring real actions and advocacy rather than just outbound publishing. The six steps discussed are: study and plan, listen, publish, engage, influence, and activate.
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
The document discusses the concept of reactive advertising, which customizes ads based on unique exposure conditions using data and variables. This is compared to traditional targeted advertising. Reactive advertising involves using data creatively in the advertising copywriting process rather than just during media planning. The document calls for a creative revolution 2.0 using data-driven advertising approaches. Copywriters are encouraged to break rules and think outside the box to create reactive ads that vary based on contextual variables.
201101 Insurance News Network: Social Media Meets Customer ServiceSteven Callahan
Discussion of the implications on service created by social media, which empowers every individual customer to be able to reach thousands with their discontent. Includes discussion on what strategies companies can follow in addressing the new challenges of the empowered customer.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
1) The document discusses marketing in an evolving consumer landscape where fear is loose and consumer behaviors are changing and scattering.
2) It recommends marketers learn what communication works from their historical data to gain 5-20% more efficiency, and stay attuned to new emerging patterns of behavior from various data sources to strategically innovate and meet new consumer needs.
3) Doing so could improve marketing communications efficiency by up to 50% and help marketers benefit from the new changing paradigm.
Communicating During a Crisis & Navigating the ChaosAggregage
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Do Good or Die is an attempt at understanding the paradigm shift in branding and marketing. The shift from making profits to doing good to people and society. This paper explores how Return on Investment is make way for Return on Involvement. How social media and social responsibility helps a brand become more acceptable to people and society. It explains how Sustainability will become the core of branding with increased globalization.
Corporate Social Media Summit #CSMSF Todd Wilmsion finalTodd Wilms
Presentation to the Corporate Social Media Summit on June 20th, 2012 in SF. Discussion on managing your Brand via social - both the reactive (crisis comm) and proactive (story and humanize). Fun session!
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
This document discusses viral marketing versus consumer-driven marketing. It argues that viral marketing assumes people will passively spread a brand's message like a virus, while consumer-driven marketing assumes people will actively choose to share brand content with friends. The document provides examples of successful consumer-driven campaigns and outlines a formula for success that involves creating highly shareable content, treating customers like fans, and enabling sharing. The overall message is that consumer-driven marketing is more effective than trying to force viral spread.
1) The document discusses imagining a world without 30-second television commercials (TVCs). It would mean fewer annoying ad breaks for viewers but could revolutionize the television industry as networks rely heavily on advertising income.
2) Without TVCs, networks would have to generate revenue through other formats like sponsorships, product placements, and branded content. Advertisers would also turn more to other media like newspapers to reach large audiences.
3) Ending the TVC could force shows like The Gruen Transfer to acknowledge advertising comes in many great forms beyond just TVCs, like print ads and radio spots. However, TVCs will likely remain important for the foreseeable future.
Honda's product manager was caught astroturfing positive comments about Honda's new Crosstour after it received negative feedback on Facebook. Users called him out for not disclosing his relationship with Honda. Taco Bell saw a viral video of rats in one of its stores, affecting its stock price and franchise sales. Asus angered the blogger community by changing the rules of its contest and awarding the prize to a blogger not chosen by the votes. Two Domino's employees filmed themselves abusing food safety standards, costing Domino's millions and damaging its brand reputation. A Belkin representative offered money for positive reviews and to downvote negative comments, damaging Belkin's credibility. Companies must be transparent and
Infamous social #fails - What your business can learn from celebrity mistakes.
• Self-centered
• Lack of Preparation
• Technology-enabled
• Lack of Vetting
• Lack of Engagement
• Alcohol-related
• “Hacked”
• Political/Religious/5th Amendment
Contributors:
Matt Keough, Senior Account Executive
Rebecca Roebuck, Social Media Manager
Customer Service Moving Experience B&T Feb 2009Adam Joseph
1) The document discusses viewing economic uncertainty with fear or acceptance. It argues that viewing problems with fear will stifle creativity, while viewing them with uncertainty acknowledges unfamiliar problems and allows new solutions.
2) It also describes frustrating experiences with utility companies, noting long wait times, unclear communication, and slow service that doesn't match advertised speeds.
3) The author suggests billing utility companies for time wasted on phone calls to get even, and treating them the way they treat customers by making them wait or cutting them off. However, the conclusion warns not to anger them too much.
People are the Media (DDB Edmonton Edition)Eric Weaver
This document discusses how people have become the new media through social engagement, influence, and activation. It notes that we are in the midst of a profound cultural shift where captive audiences have given way to active ones who no longer defer to big brands, but instead refer to their friends. The document provides examples of how social media usage and influence has grown exponentially in recent years. It advocates that marketers leverage social media to build trust with consumers by focusing on engagement, influence, and inspiring real actions and advocacy rather than just outbound publishing. The six steps discussed are: study and plan, listen, publish, engage, influence, and activate.
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
The document discusses the concept of reactive advertising, which customizes ads based on unique exposure conditions using data and variables. This is compared to traditional targeted advertising. Reactive advertising involves using data creatively in the advertising copywriting process rather than just during media planning. The document calls for a creative revolution 2.0 using data-driven advertising approaches. Copywriters are encouraged to break rules and think outside the box to create reactive ads that vary based on contextual variables.
201101 Insurance News Network: Social Media Meets Customer ServiceSteven Callahan
Discussion of the implications on service created by social media, which empowers every individual customer to be able to reach thousands with their discontent. Includes discussion on what strategies companies can follow in addressing the new challenges of the empowered customer.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
1) The document discusses marketing in an evolving consumer landscape where fear is loose and consumer behaviors are changing and scattering.
2) It recommends marketers learn what communication works from their historical data to gain 5-20% more efficiency, and stay attuned to new emerging patterns of behavior from various data sources to strategically innovate and meet new consumer needs.
3) Doing so could improve marketing communications efficiency by up to 50% and help marketers benefit from the new changing paradigm.
Communicating During a Crisis & Navigating the ChaosAggregage
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Do Good or Die is an attempt at understanding the paradigm shift in branding and marketing. The shift from making profits to doing good to people and society. This paper explores how Return on Investment is make way for Return on Involvement. How social media and social responsibility helps a brand become more acceptable to people and society. It explains how Sustainability will become the core of branding with increased globalization.
Corporate Social Media Summit #CSMSF Todd Wilmsion finalTodd Wilms
Presentation to the Corporate Social Media Summit on June 20th, 2012 in SF. Discussion on managing your Brand via social - both the reactive (crisis comm) and proactive (story and humanize). Fun session!
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
2. As well as knowing when your brand needs social media, and what platform it’s
best suited to...
...you need to know what to do when it goes wrong
3. Brands are no longer in control
THE MOMENT A
BRAND OPENS A
FACEBOOK PAGE
OR A TWITTER
ACCOUNT, THEY
ARE HANDING A BIG
CHUNK OF
CONTROL TO THEIR
FANS AND
FOLLOWERS...
4. “Consumers can now openly challenge brands in an environment
where there is scope to make a massive amount of noise.”
“Companies can’t gag users, or ignore them. It is feasibly possible
to hold brands to a certain extent of reputation ransom, at least for
those firms that care about their reputations (not all do)”
Econsultancy
5. Where can it go wrong?
There is a big list of ways that social media end in disaster, but we will take a look
at examples that fall under these three areas:
Human error
1
Misjudging the audience
2
PR disaster
3
In some cases, brands have been known to fall foul of all three!!
7. Chrysler
THE TWEET WAS
DELETED AFTER A
COUPLE OF MINUTES
BUT IT WAS LONG
ENOUGH FOR
FOLLOWERS TO SEE
IT AND RETWEET.
CHRYSLER POSTED A
PUBLIC APOLOGY ON
THEIR BLOG. THE
MISTAKE WAS MADE
BY AN EMPLOYEE OF
THEIR SOCIAL MEDIA
AGENCY AND HE WAS
DULY FIRED NOT
LONG AFTER, AND
CHRYSLER PULLED
THE ACCOUNT.
8. American Red Cross
SIMPLE CASE OF
TWEETING FROM THE
WRONG ACCOUNT,
BUT THIS TIME RED
CROSS TURNED THE
FAIL INTO A SUCCESS
WITH A COMEDY
RESPONSE
WHICH LED TO
DOGFISH HEAD GIVING
THEM A #FF AND
INSTRUCTING THEIR
OWN FOLLOWERS TO
DONATE TO THE RED
CROSS, WHICH THEY
DID. WITH THE RIGHT
BRAND AND IF YOU
ARE QUICK, A
NIGHTMARE CAN BE
TURNED INTO A
SUCCESS STORY
9. Vodafone
ONE OF THE
COMMUNITY
MANAGERS WENT ON
A BREAK AND A
FRIEND SENT THE
ABUSIVE TWEET FROM
WHAT HE THOUGHT
WAS HIS COLLEAGUES
PERSONAL ACCOUNT.
IT WASN‟T
THE TWEET WENT OUT
TO ALL VODAFONE
FOLLOWERS AND WAS
QUICKLY RETWEETED
AND SPREAD AROUND
THE PLATFORM,
FINDING IT‟S WAY
ONTO NEWS SITES
AND BLOGS
10. Vodafone
The results were quick and damaging for Vodafone. The employee was suspended, thousands of users
tweeted their outrage @Vodafone and they had to dedicate a significant amount of resource to
apologising to angry consumers.
000s
Message retweets,
Staff
sent to 9k despite
member
immediate removal of
suspension
followers offending
tweet
11. Rules to avoid human error
1. Need to have approval and sign off processes in place...and always double
check after the update has been posted.
2. If it is wrong, take it down immediately and monitor the reaction. Were you
quick enough?
1. Yes - Amend and re-post where possible.
2. No - If you were not quick enough or the situation is serious, escalate
and follow your crisis management plan
But most importantly, run your personal Twitter account from somewhere
different to the brand account.
13. Kenneth Cole
THIS SHOWS THAT
EVEN WITH THE
OWNER OF THE
BUSINESS BEHIND THE
WHEEL IT CAN STILL
GO HORRIBLY WRONG
WHEN YOU MIS JUDGE
THE AUDIENCE
THIS WAS PUBLISHED
IN THE HIGHT OF THE
EGYPTIAN
REVOLUTION WHEN
TWITTER WAS BEING
USED BY EGYPTIANS
TO COORDINATE
DEMOS. THE RESULT
WAS PUBLIC OUTCRY
AND A FORMAL
APOLOGY FROM
KENNETH COLE
HIMSELF
14. Ragu
RAGU TWEETED AT
INFLUENTIAL DADS
WITH A SHORT VIDEO
BASHING DADS FOR
NOT BEING
ADVENTUROUS WITH
THEIR COOKING
AMONG THE
BLOGGERS
CONTACTED WAS CC
CHAPMAN, A KEY
INFLUENCER AND
PROUD FATHER, WHO
FOUND THE VIDEO
HIGHLY OFFENSIVE
AND BLOGGED ABOUT
IT, LEADING TO A
TRENDING HASHTAG,
#RAGUHATESDADS
15. Rules to avoid misjudging the audience
1. Think before you post.
2. Really think before you post!
3. Is what you are about to post relevant and value adding to the audience? If
the answer is „no‟ you probably shouldn‟t post it.
4. When it goes wrong, it goes wrong very fast so be prepared with a robust
crisis management plan.
17. Nestle v Greenpeace
GREENPEACE
LAUNCHED AN ALL
OUT ATTACK ON
NESTLE FOR USING
PALM OIL FROM
UNSUSTAINABLE
SOURCES
WITH NO WHERE ELSE
TO VENT, ANGRY
CONSUMERS
FLOCKED TO THE
NESTLE SOCIAL
PRESENCES
18. Nestle v Greenpeace
RATHER THAN ADOPT
A STAND POINT OF
DAMAGE LIMITATION,
NESTLE BEGAN
DELETING NEGATIVE
COMMENTS AND
REPLYING TO POSTS
WITH SNIDY AND RUDE
REMARKS
ONE GENUINE FAN OF
THE PAGE WROTE “I
WAS A BIG FAN OF
YOUR PRODUCTS, BUT
NOW, WHEN I SEE
WHAT YOU GUYS
WROTE, I THINK I‟M
GUNNA STOP BUYING
THEM”
19. Nestle v Greenpeace
Share price
1.5 million
200K emails dropped 2
views of
sent points in 48
YouTube videos
hours
20. Kryptonite
TOUTED AS BEING THE
MOST SECURE BIKE
LOCK ON THE
MARKET, A VIDEO
POPPED UP SHOWING
THE „EVOLUTION 2000‟
BEING PICKED WITH A
BIRO
RATHER THAN
ACKNOWLEDGE THE
FAULT, KRYPTONITE
STAYED SILENT AND
MISSED A GREAT
OPPORTUNITY TO
CROWD SOURCE THE
R&D OF THE NEXT
GENERATION OF
LOCKS WITH THEIR
FANS AND
FOLLOWERS
21. Rules for avoiding a PR disaster
1. Depending on the scale of the issue, you might have to resign yourself to
damage limitation
2. Employ social media best practice and put that crisis management plan into
practice
3. Keep fans and followers updated. There is nothing worse than unchecked
rumours to fuel the fire
4. Is this a negative that could be turned into a positive?
But most importantly, TALK TO YOUR AUDIENCE, DON’T GIVE THEM THE
SILENT TREATMENT
23. Social media crisis management plan
In simple terms, these three golden rules should always apply:
Transparency and
honesty
Openness
Moving quickly
The
Speaking to Agility personal
customers in a
personal tone of
touch
voice
24. Social media crisis management plan
At a granular levels, you should be prepared for a range of situations:
REMOVE POSTS FROM
INDIVIDUALS OR GROUPS
DEEMED TO BE OFFENSIVE /
IS THE POST POSITIVE?
ABUSIVE LAUNGUAGE
WHERE APPROPRIATE
YES
RESPOND TO THE POSTER
NO (3 STRIKES AND YOU’RE
GREAT OUT APPROACH)
YOU CAN LET THE POST STAND MONITOR THE SITE FOR
YES
OR RESPOND WITH THANKS IS THE POST OFFENSIVE, PERSISTENT OFFENDERS
DEFAMATORY OR (WARN/ REPORT / REMOVE
SHOULD YOU RESPOND? DEGRADING IN NATURE? FAN AS APPROPRIATE)
NO RESPOND DIRECTLY TO
THE POST WITH THE
CORRECT FACTUAL
IS THE POST YES INFORMATION
FACTUALLY INCORRECT AND LINKS TO
NO YES
OR MISGUIDED? FURTHER DETAILS
RESPOND AND RECTIFY
NO
DO NOT THE SITUATION
RESPOND
SHOW GRATITUDE IS THE POST FROM AN ACT APPROPRIATELY AND
LET THE POST FOR POSITIVE UNHAPPY CUSTOMER, YES DEMONSTRATE HOW WE WILL
STAND IF FEEDBACK ( A POOR EXPERIENCE LEARN FROM THE SITUATION
IT’S A NEUTRAL INSTORE / WITH PRODUCT AND IMPROVE THESERVICE /
POSTING / FROM COLLEAGUE ETC)? PRODUCT IN FUTURE
25. In any situation...
Be
Take
Listen Prepare Be open consiste
action
nt
Listen to the conversation happening around your brand
Prepare a point of view and how you will aim to add value, or limit the damage being caused
Be open and honest in all of your communications, through all of your channels
Consistent communication across all of the stakeholders and consumer touch points to make sure there is
no confusion
And finally, take action and put it all into practice.
26. Doing nothing, and hoping it will fix itself,
is the worse thing you can do...