This document summarizes social media analytics for several Facebook and Twitter campaigns run by HCCMIS and I Love To Travel. It provides key metrics like sessions, bounce rates, and top performing social posts for campaigns about the Affordable Care Act, short-term medical insurance, travel insurance claims examples, students, and international visitors to the US. It also notes audience size, publishing activity, engagement, and average engagement have increased or decreased for the Facebook pages and Twitter account compared to previous periods.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Mandy Vavrinak's presentation on New PR - Beyond the Press Release from the March 2011 Social Media Tulsa conference. Teaching PR and non-PR people how to better utilize the social tools of today to get better results.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
Comparison of NFL teams like Dallas Cowboys and Chicago Bears on Social MediaUnmetric
With the season drawing a large amount of buzz, it makes social media the best place to interact with and engage fans.Here are some stats and tactics that the 32 NFL teams followed to stay ahead of competition using social media.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Mandy Vavrinak's presentation on New PR - Beyond the Press Release from the March 2011 Social Media Tulsa conference. Teaching PR and non-PR people how to better utilize the social tools of today to get better results.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
Comparison of NFL teams like Dallas Cowboys and Chicago Bears on Social MediaUnmetric
With the season drawing a large amount of buzz, it makes social media the best place to interact with and engage fans.Here are some stats and tactics that the 32 NFL teams followed to stay ahead of competition using social media.
This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.
Louise hunt.com-the internet has no barriers where age is concernedLouise Hunt
The workplace is changing and older people face the challenge of "keeping up" with the overwhelming advances in technology. Gone are the days of paper and pencil, it's all about touch screens and webinars.The older generation is keeping up, they are "Tuned in and Switched on" right into their 70's and rightly so because many still have the energy and enthusiasm to carry on.The single biggest reason cited by nearly every study mentioned in the media today for not retiring is the lack of cash. This coupled with the desire to continue travelling and living the good life has kept the Boomers locked to their desks. To find out how I am funding my Retirement visit my website.
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.
Louise hunt.com-the internet has no barriers where age is concernedLouise Hunt
The workplace is changing and older people face the challenge of "keeping up" with the overwhelming advances in technology. Gone are the days of paper and pencil, it's all about touch screens and webinars.The older generation is keeping up, they are "Tuned in and Switched on" right into their 70's and rightly so because many still have the energy and enthusiasm to carry on.The single biggest reason cited by nearly every study mentioned in the media today for not retiring is the lack of cash. This coupled with the desire to continue travelling and living the good life has kept the Boomers locked to their desks. To find out how I am funding my Retirement visit my website.
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
This is the talk I gave at Goodwill's Summer Learning event in Atlanta, GA on August 10, 2010. It covers how to help your employees go online and socialize your brand, how to measure their efforts, and how to handle some archetypes of social media crises.
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...Nex.to
Why client satisfaction is important. What the biggest obstacles are to measuring it. How can using one question can improve your efforts. Where to use your response data to improve your service delivery.
4. Facebook Series- HCCMIS and I Love To Travel
Campaign = ACA
Sessions New Users Bounce Rate Session Duration
28 9 67.86% 2:58
Top Preforming Social Posts:
Have you been searching the web for the pros and cons of ACA compliant insurance?
We understand it can be difficult to navigate all of the information out there, so we
condensed the answers you have been looking for onto one page. Discover what is
ideal for you here: 3 Clicks/144 Impressions
The Affordable Care Act Frequently Asked Questions of 2014 are answered here, and
provide you with more health insurance options in 2015. Read about what you can do
if you have lost your job or don’t want to switch doctors- 3 Clicks/144 Impressions
Campaign = STM
Sessions New Users Bounce Rate Session Duration
5 3 80.0% 2:17
5. Top Preforming Social Posts:
As Open Enrollment comes to a close, some of you may not have applied for a health
insurance plan, yet. Here's a quick way to get the facts you need to know before
starting your application. Read the FAQs of the 2015 health insurance industry and
receive other resources to begin before it is too late! 2 Click/57 Impressions
The healthcare reform has raised health insurance standards across the nation and
created healthy competition within the industry to give you premium coverage. It is
more important than ever for the consumer--that's you--to be aware of all the options
for 2015, and to know what the plans will cover. Read on: 2 Clicks/79 Impressions
Campaign = Claim Examples
Sessions New Users Bounce Rate Session Duration
12 10 83.33% 0:00
Top Preforming Social Posts:
Discover the transformation of an unexpected trip interruption during travels abroad
while uninsured, and when you're abroad with insurance. In most cases, an
unexpected event does not have to ruin the remainder of your trip, or cause you to
cancel it. Preventative travel medical insurance plans exist to make those unexpected
occurrences less of a gray area. 2 Likes/1 Click/814 Impressions
6. Campaign = Student
Sessions New Users Bounce Rate Session Duration
16 15 93.75% 0:21
Top Preforming Social Posts:
What the countless travel blogs on the web fail to highlight are the
unexpected illnesses, injuries, or trip interruptions you need to know how
to protect yourself against before traveling. Read more on how to prepare
for the unexpected while traveling in Southeast Asia, and what awaits you
upon arrival. 3 Likes/6 Clicks/ 562 Impressions
With the help of the internet, finding a job locally and nationally has been
made extraordinarily easy. The same can be applied to finding a job abroad
by using the similar research methodologies on internet platforms as you
would in your home country. START your search for that dream job overseas
with these 5 resources: 2 Comments/4 Likes/8 Clicks/446 Impressions
7. Campaign = Visitors
Sessions New Users Bounce Rate Session Duration
11 6 45.45% 0:24
Top Preforming Social Posts:
Feel like touring the U.S.? Here are a few requirements to learn about, along with
additional information on visa insurance. Download the brochure for a more in-depth
look into how to protect yourself during your visit to the U.S. 1 Like/ 9 Clicks/ 480
Impressions
Examples of Engaging Evergreen Content:
Who doesn't love coffee?! But who of those coffee lovers out there could
successfully order a cup anywhere in the world? READ more about how to
ask: 3 Likes/ 18 Clicks/ 830 Impressions
Sometimes it is difficult to know what to expect when you are in a foreign
country and are unfamiliar with the cultural customs. The internet has made
it exceedingly easier to be prepared before you arrive, and this infographic
sums up what you need to know beautifully in one place- 2 Likes/ 12 Clicks/
898 Impressions
8. Twitter Series – HCCMIS
Campaign = ACA
Sessions New Users Bounce Rate Session Duration
5 4 40% 0:49
Top Preforming Social Posts:
Don't fall further behind in the last few weeks of Open Enrollment. FAQs
everyone's asking: 1 Favorite/1 Click
Here are your 2015 FAQs about ACA #insurance plans and what your options
are: #health #news #economy #fact #rt #job 2 Clicks
Campaign = STM
Sessions New Users Bounce Rate Session Duration
2 1 100% 0:00
Top Preforming Social Posts:
Unemployment = Uncertainty. What about #health #insurance? You have options &
don't have to be uninsured- #jobs #news 1 Click
Life changes can be disruptive--you don't have to lose your #healthinsurance
security, too #GetCovered #Health4All 1 Click
9. Campaign = Claim Examples
Sessions New Users Bounce Rate Session Duration
1 1 100% 0:00
Top Preforming Social Post:
#Travel medical #insurance: see what happens when you leave your home
country without it- #fact 2 Favorites/1 RT w/ 686 impressions/1 Click
Be rewarded for being a frequent flyer and save on #travelinsurance
#GlobalLife2015 #ttot #lp 1 Click
Campaign = Student
Sessions New Users Bounce Rate Session Duration
1 1 0% 0:48
Top Preforming Social Posts:
5 Reasons to consider teaching while you #studyabroad via @LifeAfterSA
#ttot #studenttravel 2 Clicks
The web makes #job hunting easy; use these methods and get work
overseas: #wanderlustwednesday 1 Favorite/ 1 Reply/ 1 Click
10. Campaign = Visitors
Sessions New Users Bounce Rate Session Duration
Top Preforming Social Posts:
International #travel keeps long distance families close--get covered w/
#travelinsurance when coming to the U.S. 1 Favorite/1 Click
Don't let unexpected illness & injury ruin your trip to U.S. to visit your family: FREE
QUOTE #health #insurance 1 Favorite/1 Click
Examples of Engaging Evergreen Content:
In support of human rights, Obama lightens restrictions on US travelers to
#Cuba #cubapolicy #news #economy #ttot 2 Favorites/1 Click
An inspiring story to make the world your home. Read on: via @Airbnb
#OneLessStranger #rt 5 Clicks
11. FB-ILTT Audience Size Publishing Activity Engagement Avg. Engagement
Up 0.44% Down 22.9% Down 54.2% Down 40.6%
Fans= 202K Weekly
Impressions=
8,665
Weekly Reach=
2,260
Engaged Users=
4,983
FB-HCCMIS Up 1.0% Up 12.6% Up 155% Up 126%
14K 127K 94K 4,158
Twitter-
HCCMIS
Up 1.2% Up 15.1% Down 18.6% Down 29.3%
2,894 45,450 n/a 237
• Numbers represent the comparison of the past 137 days to the prior 180
days numbers
• Prior date comparison reflect two full-time employees monitoring and
managing the social profiles versus the one part-time employee
• Throughout the month of Nov. 2014 a default filter was created by accident
targeting only accounts with IP addresses in Boston
12. STM STUDENT SECURE ATLAS
Young professionals Moms w/ college aged kids Inbound visitors
People who missed Open
Enrollment
Professors/ Academic
Advisors
Newly retired people
wanting to travel more often
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