SlideShare a Scribd company logo
Social Media
Create passionate customers
          Kaushal Sarda
Customer Development Model




  Source: http://www.slideshare.net/sblank/customer-development-past-present-future-steve-blank-111909
Customer Development Engg




       Source: http://startuplessonslearned.blogspot.com
How Can
  Social Software
help in this process
Customer Discovery




     Source: http://headrush.typepad.com/
Customer Validation




     Source: http://productblog.37signals.com
Customer Validation
                         "This program is about what type of
                         plants survive on different planets.
                         For each planet, a plant will be
                         designed. The goal is to learn what
                         type of roots, stem, and leaves allow
                         the plant to survive in each
                         environment. Some hints are
                         provided throughout the program."

                         "You are about to start a journey
                         where you will be visiting different
                         planets. For each planet, you will
                         need to design a plant. Your mission
                         is to learn what type of roots, stem,
                         and leaves will allow your plant to
                         survive in each environment. I will
                         be guiding you through by giving out
                         some hints."


      Source: http://headrush.typepad.com/
Create Great Experiences




        Source: http://headrush.typepad.com/
Customer Creation




     Source: http://headrush.typepad.com/
Community Building




      Source: http://headrush.typepad.com/
Community Building
Social Media Dynamics




       Source: http://2020social.com/
Questions




Email: kaushal@2020social.com
Twitter: @ksarda

More Related Content

Similar to Social media create and scale passion

Good UX Bad UX
Good UX Bad UXGood UX Bad UX
Good UX Bad UX
Michał Aleksander
 
Amplify your career (Asli Bilgin, Career & Leadership Talk)
Amplify your career (Asli Bilgin, Career & Leadership Talk)Amplify your career (Asli Bilgin, Career & Leadership Talk)
Amplify your career (Asli Bilgin, Career & Leadership Talk)
Asli Bilgin
 
Design Thinking: Alignment Activities to Ensure Project Success
Design Thinking: Alignment Activities to Ensure Project SuccessDesign Thinking: Alignment Activities to Ensure Project Success
Design Thinking: Alignment Activities to Ensure Project Success
Gizmo Creative Factory, Inc.
 
What is UX Design?
What is UX Design?What is UX Design?
What is UX Design?
Mike Houghton
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design CommunityHuge
 
Effects And Causes Of Glob
Effects And Causes Of GlobEffects And Causes Of Glob
Effects And Causes Of Glob
Alicia Edwards
 
Essay Classification Examples.pdf
Essay Classification Examples.pdfEssay Classification Examples.pdf
Essay Classification Examples.pdf
Andrea Warner
 
How to rock the social interwebz - Karen Schulman Dupuis
How to rock the social interwebz - Karen Schulman DupuisHow to rock the social interwebz - Karen Schulman Dupuis
How to rock the social interwebz - Karen Schulman Dupuis
NORCAT
 
Building for the Mobile Experience
Building for the Mobile ExperienceBuilding for the Mobile Experience
Building for the Mobile Experience
Jeff Eddings
 
BoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
BoSEU22 | Saielle DaSilva | How to Hack the Culture StackBoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
BoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
Business of Software Conference
 
Architecting Social Experiences - UXCampDC 2011
Architecting Social Experiences - UXCampDC 2011Architecting Social Experiences - UXCampDC 2011
Architecting Social Experiences - UXCampDC 2011
Steven Fisher
 
Listening & Nonprofit Storytelling
Listening & Nonprofit StorytellingListening & Nonprofit Storytelling
Listening & Nonprofit Storytelling
Spiral16
 
Developing Library Staff Skills for Mobile Technology
Developing Library Staff Skills for Mobile TechnologyDeveloping Library Staff Skills for Mobile Technology
Developing Library Staff Skills for Mobile Technology
Chad Mairn
 
ATD International Conference and Expo: Gamification
ATD International Conference and Expo: GamificationATD International Conference and Expo: Gamification
ATD International Conference and Expo: Gamification
Zsolt Olah
 
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
Hilary Stohs-Krause
 
Usability--What is it?
Usability--What is it?Usability--What is it?
Usability--What is it?
Ann Krause
 
Online taxonomy: Why do people engage?
Online taxonomy: Why do people engage?Online taxonomy: Why do people engage?
Online taxonomy: Why do people engage?
Vince Smith
 
Social Venture Startup Lessons - The Tipping Bucket
Social Venture Startup Lessons - The Tipping BucketSocial Venture Startup Lessons - The Tipping Bucket
Social Venture Startup Lessons - The Tipping Bucket
SaraJoy
 
Putting Personas to Work at IIBA Cleveland
Putting Personas to Work at IIBA ClevelandPutting Personas to Work at IIBA Cleveland
Putting Personas to Work at IIBA Cleveland
Carol Smith
 

Similar to Social media create and scale passion (20)

Good UX Bad UX
Good UX Bad UXGood UX Bad UX
Good UX Bad UX
 
Beyond Usability
Beyond UsabilityBeyond Usability
Beyond Usability
 
Amplify your career (Asli Bilgin, Career & Leadership Talk)
Amplify your career (Asli Bilgin, Career & Leadership Talk)Amplify your career (Asli Bilgin, Career & Leadership Talk)
Amplify your career (Asli Bilgin, Career & Leadership Talk)
 
Design Thinking: Alignment Activities to Ensure Project Success
Design Thinking: Alignment Activities to Ensure Project SuccessDesign Thinking: Alignment Activities to Ensure Project Success
Design Thinking: Alignment Activities to Ensure Project Success
 
What is UX Design?
What is UX Design?What is UX Design?
What is UX Design?
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design Community
 
Effects And Causes Of Glob
Effects And Causes Of GlobEffects And Causes Of Glob
Effects And Causes Of Glob
 
Essay Classification Examples.pdf
Essay Classification Examples.pdfEssay Classification Examples.pdf
Essay Classification Examples.pdf
 
How to rock the social interwebz - Karen Schulman Dupuis
How to rock the social interwebz - Karen Schulman DupuisHow to rock the social interwebz - Karen Schulman Dupuis
How to rock the social interwebz - Karen Schulman Dupuis
 
Building for the Mobile Experience
Building for the Mobile ExperienceBuilding for the Mobile Experience
Building for the Mobile Experience
 
BoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
BoSEU22 | Saielle DaSilva | How to Hack the Culture StackBoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
BoSEU22 | Saielle DaSilva | How to Hack the Culture Stack
 
Architecting Social Experiences - UXCampDC 2011
Architecting Social Experiences - UXCampDC 2011Architecting Social Experiences - UXCampDC 2011
Architecting Social Experiences - UXCampDC 2011
 
Listening & Nonprofit Storytelling
Listening & Nonprofit StorytellingListening & Nonprofit Storytelling
Listening & Nonprofit Storytelling
 
Developing Library Staff Skills for Mobile Technology
Developing Library Staff Skills for Mobile TechnologyDeveloping Library Staff Skills for Mobile Technology
Developing Library Staff Skills for Mobile Technology
 
ATD International Conference and Expo: Gamification
ATD International Conference and Expo: GamificationATD International Conference and Expo: Gamification
ATD International Conference and Expo: Gamification
 
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
Cream City Code 2018: "Using Our Powers for Good: Tech & Social Impact"
 
Usability--What is it?
Usability--What is it?Usability--What is it?
Usability--What is it?
 
Online taxonomy: Why do people engage?
Online taxonomy: Why do people engage?Online taxonomy: Why do people engage?
Online taxonomy: Why do people engage?
 
Social Venture Startup Lessons - The Tipping Bucket
Social Venture Startup Lessons - The Tipping BucketSocial Venture Startup Lessons - The Tipping Bucket
Social Venture Startup Lessons - The Tipping Bucket
 
Putting Personas to Work at IIBA Cleveland
Putting Personas to Work at IIBA ClevelandPutting Personas to Work at IIBA Cleveland
Putting Personas to Work at IIBA Cleveland
 

Recently uploaded

JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
g2nightmarescribd
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 

Recently uploaded (20)

JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 

Social media create and scale passion