10 Steps to Mastering Social Media
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Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company, lays out the 10 steps clients need to take to master social media. For more information visit www.hyperactivate.com
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10 Steps to Mastering Social Media
- 1. 04 02 01 $ $$ $$$ $$$$ 05 10 09 08 03 07 06 Learn more at www.hyperactivate.com SOCIAL MEDIA“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll $
- 2. Learn more at www.hyperactivate.com WHY? WITH? Actively tell your brand's story Publishing platform YOU GET? Likes, comments, shares, retweets, etc. publish02 WHY? WITH? Learn social realities about your brand Listening platform YOU GET? OUTCOME? Information about the market, your company & your competition Input to publishing, insight for advertising, promotions, PR, understand messaging listen01 WHY? WITH? Take engagement to scale Owned/paid channels and community building promotions YOU GET? OUTCOME? Amplification/reach A valuable owned media channel for future engagement & promotions build communities04 WHY? WITH? Participation with active fans and followers is mandated Follows, likes, retweets, replies, comments, and emails YOU GET? OUTCOME? Your brand's story told A guided conversation around your brand engage03 WHY? WITH? Evaluate earned media to understand what's working Hyperactivate ARM (Advocate Relationship Management) YOU GET? OUTCOME? Benchmarks and identification of brand advocates Understand the effectiveness of your efforts measure engagement06 WHY? WITH? Keep the community active and interested, address customer service, integrate brand messaging Combination of listening & engagement platforms YOU GET? OUTCOME? Earned media & participation An infrastructure for future social media promotions manage communitIES05 WHY? WITH? Community participation spreads your story Hyperactivate promotions YOU GET? OUTCOME? Earned media at scale & brand advocate identification Brand advocate validation & conversions Run promotions08 WHY? WITH? More efficient means to amplify Hyperactivate ARM (Advocate Relationship Management) YOU GET? OUTCOME? Participation from those who matter most Highly valuable relationships to ignite promotions manage advocates07 WHY? WITH? Measure ROI Hyperactivate AMP (Activation Management Platform) YOU GET? OUTCOME? Budget growth and justified social investment Highly effective 1:1 marketing track conversions10 WHY? WITH? Efficiency & synergy Sales, customer service, marketing, legal, business operations and systems YOU GET? OUTCOME? Seamless workflow Brand loyalty and contribution to brand goals integrate business09 OUTCOME? Learning what works to get earned impressions SOCIAL MEDIA“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll