The document outlines essential tips for effective social media content writing, emphasizing the importance of having a strategy aligned with business goals. Key recommendations include researching the audience, using their language, developing a distinct brand voice, maintaining a positive tone, incorporating images and videos for authenticity, and adding a call to action in posts. By understanding audience needs and preferences, businesses can create impactful content that encourages engagement.

1. Social Media Content Writing Tips
Having a social media strategy and action plan, based on your unique business goals, resources
and available time, is essential to your success.
Yet even with a well laid out action plan, you still need to create social media posts and content
that speak to your identified audience, and inspire them to take action.
1. Do your research
The more relevant your posts are, the more success you will have - but relevance, in general, is
not enough. You need to take the time to truly understand your audience. Start with the
general demographic information and then go deeper.
2. Speak their language
Take your research further and learn what language your ideal clients use to communicate their
needs or challenges. Use this language when writing your posts to ensure your content
resonates with your audience. This will help to show them that you truly understand them and
their challenges.
3. Develop your voice
Your voice (or your brand voice) refers to the personality and emotion infused into all your
marketing activities and social interactions online - you create that voice with the language and
tone you use when writing your content or interacting with your audience.
4. Be positive
Whatever you do, avoid criticizing anyone (or any business) publicly. Criticizing others is not
only unprofessional but also dangerous - it can draw more negative people to your page, and
can hurt any trust or credibility you've built with your existing followers.
5. Use images and videos
Most platforms have live video features, which can greatly benefit you. An unscripted live video
can make you feel vulnerable, but that vulnerability will give your video a level of authenticity,
which is often lacking in high-quality marketing videos. Those slick marketing videos are more
likely to be ignored than a live video featuring you authentic self.

2. 6. Add a call to action
At the end of your content or social posts, consider prompting your audience with what you
action you'd like them to take next by including a call to action (CTA). Without one, most people
won’t take any action after reading your content, even if they enjoyed it and derived value from
it.
You can bond with your audience over your content by ensuring that everything you write is
created with their wants and needs in mind. Do your research and get to know who they are,
and what they need and/or want most. Speak to them using their language, consistently
conveyed in your brand’s voice.