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Case Studies from American and Canadian Red Cross Sponsored by
#SMWTO @SMC_Toronto @Redcross @RedcrossCanada @RedcrossTalk
Special Thanks to: Justin Kozuch@jkozuch Mireille Massue@mireillem10 Evelyn So@EvelynSo Jodi Echakowitz@JodiEchakowitz
Special Thanks to: Kim DawoodWahbi Michelle Stefanski  Chloe Bastian
David Tucker@davewire
KAREN SNIDER, National Media Manager@karensnider Lead the new Canadian Red Cross Social Media Team. Bring together representatives from across the provinces.
KAREN SNIDER, National Media Manager@karensnider Long adventures: Australia, South Asia, Africa “My favsare gorilla trekking in Uganda and target shooting with an AK47 in Vietnam” Just returned from another trip to an orphanage in Uganda where she personally raises funds to send the kids to school.
WENDY HARMAN, Social Media Manager @wharman “I am a professional listener, online community member, and social web explorer.” Social media strategy for 686 chapters, 36 blood regions, 700K volunteers, millions of donors, and the public. Showed President Obama how to tweet for the first time. Led Haiti fund raising. $32 million through text messaging a few days after the earthquake. In 2010, named one of the top 50 influencers in non-profit.
WENDY HARMAN, Social Media Manager @wharman “I do social media paintings. They’re TERRIBLE, but kind of fun. They’re being auctioned for the NTC scholarship fund right now. “
First time in Canada!

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Introducing our 9th Feb 2011 Red Cross Speakers (part of Social Media Week Toronto)

  • 1. Case Studies from American and Canadian Red Cross Sponsored by
  • 2. #SMWTO @SMC_Toronto @Redcross @RedcrossCanada @RedcrossTalk
  • 3. Special Thanks to: Justin Kozuch@jkozuch Mireille Massue@mireillem10 Evelyn So@EvelynSo Jodi Echakowitz@JodiEchakowitz
  • 4. Special Thanks to: Kim DawoodWahbi Michelle Stefanski Chloe Bastian
  • 6. KAREN SNIDER, National Media Manager@karensnider Lead the new Canadian Red Cross Social Media Team. Bring together representatives from across the provinces.
  • 7. KAREN SNIDER, National Media Manager@karensnider Long adventures: Australia, South Asia, Africa “My favsare gorilla trekking in Uganda and target shooting with an AK47 in Vietnam” Just returned from another trip to an orphanage in Uganda where she personally raises funds to send the kids to school.
  • 8. WENDY HARMAN, Social Media Manager @wharman “I am a professional listener, online community member, and social web explorer.” Social media strategy for 686 chapters, 36 blood regions, 700K volunteers, millions of donors, and the public. Showed President Obama how to tweet for the first time. Led Haiti fund raising. $32 million through text messaging a few days after the earthquake. In 2010, named one of the top 50 influencers in non-profit.
  • 9. WENDY HARMAN, Social Media Manager @wharman “I do social media paintings. They’re TERRIBLE, but kind of fun. They’re being auctioned for the NTC scholarship fund right now. “
  • 10. First time in Canada!