The document summarizes the author's experience managing social media pages targeting the Arab region. The most successful page is called "Feirouz in the Morning" which was created in 2010 to revive classical Lebanese music. The page grows daily through word of mouth and has over 1,136 fans without any advertising. It has become a community where people share songs, discussions, and their love for the artist and page. The author also created a LinkedIn group and blog called "Ad.vil" to inspire advertising professionals and eventually expand to other social media.

1. Social media reinvented communication

2. Through creating & managing social media channels
I reinvented myself

4. I manage six facebook pages targeting the Arab region.
The most successful one is called “Feirouz in the morning”

6. Created in April 2010
Target Audience: Lebanese
Females and Males
Oblective: Reviving Classical
Lebanese Music through music
posts every morning

7. This is how my post would appear,
with a consistent “Saba7o” greeting which became a signature

8. With more than 1,136 fans, this page grows daily,
and without advertising.
The page grows through word of mouth generated by “likes”
Simply because the name is based on local insight, which is
that almost every Arab listens to Feirouz in the morning.
The page’s growth is also a result of collaborative
work, where some fans became administrators, just because
they like the artist and the page.

9. This page became a community, where people share songs …

10. …Discussions…

11. …And their love for the page ..

13. Ad.vil is a new group on linked in
Which posts anything that might
inspire advertising professionals.
I have recently created a blog with the
same name to add original content to
the group, and so I can move to other
social media sites on a later stage.

15. With both creatives and managers on the list, this
group aims to bring back the golden age of
advertising, which is slowly becoming a boring,
and uninspiring industry in the middle east

16. Thank You