LinkedIn, Blogger, and TalkBizNow were chosen as the most useful social media applications for a food and drink retailer. LinkedIn allows businesses to find potential employees and better connect with customers. Blogger enables companies to share their views and expertise through blog posts. TalkBizNow focuses on small businesses and provides collaboration tools and communication channels. These free applications can help promote the business and gain new customers.

1. Social Media Applications
Food and Drink Retailer

2. Social Media
 Social media is becoming a more and more
useful tool for business as it allows to
connect with a whole network of potential
customers that previously would have been
more difficult to reach
 Social media applications are mostly now
available on the go through the use of
mobile devices

3. The Different Applications
 There is a vast number of social media applications to
choose from. Some of the applications are listed below,
including the three that have been chosen for your
business:
- Facebook - YouTube
- Twitter - TalkBizNow
- Blogger - Flickr
- LinkedIn - Tumblr
- Xanga - Delicious
- MySpace - Pinterest

4. Blogger
Features Business Benefits
- Creating professional blog - Share their views with
pages through the Template potential customers
Designer
- Highlights their knowledge
- Text, photos, videos can and expertise
be posted
- Higher search engine
- Gains community through ranking therefore creating
the “follow” gadget more opportunities
- Allows feedback from - Improves line of
readers communication with their
customers

5. LinkedIn
Features Business Benefits
- Business can look for - Widely used by a large
potential employees through proportion of the business
the feature of uploading CVs industry
- Photos can be uploaded to - Better connectability
aid identifications
- Allows communication
- Networks can be built between the company and
through mutual contacts potential customers
- Find Business Partners,
Clients and Service Providers
- Can be used as a tool to
promote their blog

6. TalkBizNow
Features Business Benefits
- Business networking site - Focuses specifically on
small businesses
- Visualises small businesses
- Communication with other
- Collaboration tool that business professionals
provides business services through Instant Messenger
for small business and Emails
- Voice conferencing - Collaboration tools
- Calendar reminder on
tasks that have to be
completed

7. In Conclusion…
 The 3 most useful applications for your business are
LinkedIn, Blogger and TalkBizNow
 These applications provide a wide range of tools and
features that will promote your business and therefore,
aid in gaining customers
 These applications are available online for free
therefore, will not deplete profits through the use of
these applications

8. References
- LinkedIn. Home Page. Available from:
http://www.linkedin.com [Accessed on February 26th
2013]
- Blogger. Home Page. Available from:
http://www.blogger.com [Accessed on February 26th
2013]
- TalkBizNow. Home Page. Available from:
http://www.talkbiznow.com [Accessed on February 26th
2013]