TELLING YOUR
STORY ONLINE
HOW TO LEVERAGE DIGITAL
MEDIA TO DELIVER A MESSAGE
THAT MATTERS
Amanda Hirsch
Harvard Kennedy Sc...
“YOU SEEM LIKE
SOMEONE WITH
STORIES
TO TELL.”
WE’RE ALL
STORYTELLERS
YOU’RE ALREADY
TELLING A STORY
Is it the right one?
TELLING YOUR
STORY ONLINE
IS A NEW FORM OF
LITERACY
“When organizations, causes, brands or
individuals identify and develop a core
story, they create and display authentic
me...
STORIES =
INFLUENCE
STORIES =
CONNECTION
HOW TO TELL A STRATEGIC
STORY ONLINE
PLAN
CHOOSE
TOOLS
CREATE
MONITOR &
REFINE
“Why should customers or a person on
the street care about the project you are
proposing? How does it change the
world or ...
PLAN YOUR STORY
1. What do you want people to know, believe or care
about?
2. Who are you trying to reach?
3. Where will y...
CHOOSE YOUR TOOLS
Your personal website
• Squarespace, Wordpress, Wix
Social media
• Hootsuite, Tweetdeck
• Picmonkey
Emai...
CREATE
YOUR
STORY
On your own or with partners
MONITOR & REFINE
“We tell ourselves stories
in order to live.”
- Joan Didion
THANK YOU!
@amanda_hirsch
goodthingsconsulting.com
Telling Your Story Online - How to Leverage Digital Media to Deliver a Message That Matters
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Telling Your Story Online - How to Leverage Digital Media to Deliver a Message That Matters

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Slides from a talk I gave at Harvard's Kennedy School in Feb. 2017

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  • Telling Your Story Online - How to Leverage Digital Media to Deliver a Message That Matters

    1. 1. TELLING YOUR STORY ONLINE HOW TO LEVERAGE DIGITAL MEDIA TO DELIVER A MESSAGE THAT MATTERS Amanda Hirsch Harvard Kennedy School February 7, 2017
    2. 2. “YOU SEEM LIKE SOMEONE WITH STORIES TO TELL.”
    3. 3. WE’RE ALL STORYTELLERS
    4. 4. YOU’RE ALREADY TELLING A STORY Is it the right one?
    5. 5. TELLING YOUR STORY ONLINE IS A NEW FORM OF LITERACY
    6. 6. “When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change.” - Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center
    7. 7. STORIES = INFLUENCE
    8. 8. STORIES = CONNECTION
    9. 9. HOW TO TELL A STRATEGIC STORY ONLINE PLAN CHOOSE TOOLS CREATE MONITOR & REFINE
    10. 10. “Why should customers or a person on the street care about the project you are proposing? How does it change the world or improve lives? How will people feel when it is complete? These are the components that make information persuasive and memorable.” -Paul J. Zak, founding director of the Center for Neuroeconomics Studies and professor of economics, psychology and management at Claremont Graduate University
    11. 11. PLAN YOUR STORY 1. What do you want people to know, believe or care about? 2. Who are you trying to reach? 3. Where will you reach them? 4. What are the key roadblocks and opportunities? 5. What does success look like? 6. Where will you focus for now?
    12. 12. CHOOSE YOUR TOOLS Your personal website • Squarespace, Wordpress, Wix Social media • Hootsuite, Tweetdeck • Picmonkey Email communication • Mailchimp Other • Soundcloud • YouTube, Vimeo
    13. 13. CREATE YOUR STORY On your own or with partners
    14. 14. MONITOR & REFINE
    15. 15. “We tell ourselves stories in order to live.” - Joan Didion
    16. 16. THANK YOU! @amanda_hirsch goodthingsconsulting.com

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