The improving economy means one thing: increased competition between businesses. No matter the size of your business or the sector you operate in, the need to better engage with your existing customers and reach out to new ones is greater now than at any time since the end of the recession. This is precisely what social media will do for your business, yet why do so many businesses keep getting it wrong? This presentation you how you can use social media to better engage with your market and ensure you stay ahead of your competition.