This document discusses various social media platforms and provides guidance on using them for business purposes. It introduces blogs, Twitter, Facebook, and LinkedIn as key platforms and explains some of their basic features and functions. The document emphasizes focusing efforts on a select few platforms and maintaining consistency, controlling content, and knowing your target audience when using social media.

1. 101 Social Media © 2011 jenMEDIAware

2. Quick Poll Who here today has: A twitter account? A personal Facebook page? A company Facebook page? A personal LinkedIn page? A company LinkedIn page? A blog? A smartphone? Droid? iPhone? © 2011 jenMEDIAware

3. Social Media Icons Blogger Del.i.cious Facebook RSS Google LinkedIn MySpace Picasa Reddit Stumbleupon Twitter Viemo WordPress Yahoo YouTube © 2011 jenMEDIAware

4. Blogging Twitter Facebook linkedin Focus on Four © 2011 jenMEDIAware

5. Blogging Twitter Search Engine Marketing Direct Communications Brand Building Competitive Differentiation Relational Marketing Exploit the Niches Position You as an Expert Reputation Management Low cost Industry conversation Brand awareness Target audience Promote your blog Feedback Promotion SEO Boost Q & A HR Tool Employee Communications Focus on Four © 2011 jenMEDIAware

6. Facebook LinkedIn Fan Page Publish content Promote offers Interact Brand building Position as Expert Join groups: industry, network & alumni Personal Page Company Page 100% business HR Tool Sales Leads Groups Focus on Four © 2011 jenMEDIAware

7. Just do it Blogging © 2011 jenMEDIAware

8. WordPress Blogger Popular Blogging Sites © 2011 jenMEDIAware

9. WordPress Popular Free Easy to use templates Customizable address www.YourBlogisHere.com Yourblogishere.wordpress.com © 2011 jenMEDIAware

10. What is that twitter thing anyway? Twitter © 2011 jenMEDIAware

11. A cocktail party © 2011 jenMEDIAware

12. Twitter.com Twitter for Droid Twitter for iPhone Three ways to Tweet © 2011 jenMEDIAware

13. Twitter.com © 2011 jenMEDIAware

14. © 2011 jenMEDIAware

15. Twitter for DROID © 2011 jenMEDIAware

16. Twitter Stream Search Compose Chat Stream Mentions Direct Messages More © 2011 jenMEDIAware

17. Message Screen Reply Retweet Favorite Multiple: Quote, Post Link, Mail Tweet © 2011 jenMEDIAware

18. Profile Profile Tweets Metions More Follow © 2011 jenMEDIAware

19. Twitter for iPhone © 2011 jenMEDIAware

20. Sign In Sign Up Search Suggested Users Trending Now © 2011 jenMEDIAware

21. Twitter Stream Chat Metions Direct Messages Search More © 2011 jenMEDIAware

22. Twitter Stream Reply Retweet Favorite Profile Attach Multiple Options Quote Tweet Mail Tweet Translate © 2011 jenMEDIAware

23. is for business too Facebook © 2011 jenMEDIAware

24. Facebook Types of Pages Personal/Professional Create lists to manage content Evaluate your privacy settings Fan Page – Business Importance of 25 followers © 2011 jenMEDIAware

25. Professional. Business. Connections. LinkedIn © 2011 jenMEDIAware

26. LinkedIn Types of Pages Company Page Personal Page © 2011 jenMEDIAware

27. Focus on four Consistency Control your content Know your audience Conclusion © 2011 jenMEDIAware