Presented to over 20 individuals the basics of Social Media to provide them with a conceptual grounding in an unfamiliar topic. Answered 5 basic questions:
1) What is Social Media?
2) What are the differences between types of Social Media and some of the websites that offer Social Media services?
3) How do I use Social Media?
4) How do I stay safe on Social Media?
5) What’s ahead for Social Media?
Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!
Topic: Social and Offline Marketing
Matt Ledford, President, FastPivot.com;
Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions.
Other presenters:
Au-Co T. Mai, CEO, Emitations.com;
Robyn Tippins, Community Manager, Yahoo! Developer Network
Presented Friday June 11, 2010 at the Yahoo! Merchant Summit session titled: Chicago, McCormick Place West.
Getting ahead and getting hired in social media & digitalStephen Waddington
This deck was originally created for a CIPR Summer Social workshop on personal reputation.
It looks at how you audit your online reputation, create profiles on LinkedIn and Twitter, build networks and publish content. There were case studies from people that have used social media to build their personal profile and secure jobs and a discussion about dealing with less favourable content.
This document discusses social media engagement and customer service. It begins with an introduction to Coosto, a social media monitoring company. It then provides examples of how social media can be used for customer service, campaign monitoring, and image tracking. A case study examines how an offline issue at Dolfinarium zoo spread on social media and how the company responded. Key learnings are that companies should listen on social media, engage transparently during crises, and measure their brand image over time. The document concludes by encouraging social media monitoring and engagement to improve businesses.
Leigh Ashton - Social Media IntroductionLeigh Ashton
The document is a presentation by Leigh Ashton on getting started with social media. It discusses what social media is, provides examples of popular social media platforms like Facebook, YouTube, Twitter, LinkedIn, SlideShare and WordPress. It then outlines a 4 step process to get started with social media, including determining goals, target audiences, appropriate platforms, and content. The presentation concludes with tips for using social media like regularly posting quality content and links, engaging with contacts, and promoting responsibly.
Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts.
But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship.
Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers.
Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
This document discusses how to build a personal learning network (PLN) using digital tools and connections. It recommends starting small by following a few blogs and people on Twitter, and organizing your RSS feeds. Over time, you can become a more active participant by responding to blog posts, sharing links, commenting on others' content, and participating in online communities. The key is to connect with others, contribute your own ideas, and find your purpose in the PLN in order to fully benefit from the connections.
Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!
Topic: Social and Offline Marketing
Matt Ledford, President, FastPivot.com;
Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions.
Other presenters:
Au-Co T. Mai, CEO, Emitations.com;
Robyn Tippins, Community Manager, Yahoo! Developer Network
Presented Friday June 11, 2010 at the Yahoo! Merchant Summit session titled: Chicago, McCormick Place West.
Getting ahead and getting hired in social media & digitalStephen Waddington
This deck was originally created for a CIPR Summer Social workshop on personal reputation.
It looks at how you audit your online reputation, create profiles on LinkedIn and Twitter, build networks and publish content. There were case studies from people that have used social media to build their personal profile and secure jobs and a discussion about dealing with less favourable content.
This document discusses social media engagement and customer service. It begins with an introduction to Coosto, a social media monitoring company. It then provides examples of how social media can be used for customer service, campaign monitoring, and image tracking. A case study examines how an offline issue at Dolfinarium zoo spread on social media and how the company responded. Key learnings are that companies should listen on social media, engage transparently during crises, and measure their brand image over time. The document concludes by encouraging social media monitoring and engagement to improve businesses.
Leigh Ashton - Social Media IntroductionLeigh Ashton
The document is a presentation by Leigh Ashton on getting started with social media. It discusses what social media is, provides examples of popular social media platforms like Facebook, YouTube, Twitter, LinkedIn, SlideShare and WordPress. It then outlines a 4 step process to get started with social media, including determining goals, target audiences, appropriate platforms, and content. The presentation concludes with tips for using social media like regularly posting quality content and links, engaging with contacts, and promoting responsibly.
Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts.
But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship.
Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers.
Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
This document discusses how to build a personal learning network (PLN) using digital tools and connections. It recommends starting small by following a few blogs and people on Twitter, and organizing your RSS feeds. Over time, you can become a more active participant by responding to blog posts, sharing links, commenting on others' content, and participating in online communities. The key is to connect with others, contribute your own ideas, and find your purpose in the PLN in order to fully benefit from the connections.
CIPR Summer Social: Getting Ahead in Social Media and Digital PRStephen Waddington
This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.
There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.
The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networking sites like Facebook and LinkedIn, microblogging platforms like Twitter, photo and video sharing sites, and blogs. The document outlines 10 keys to social media success which include experimenting personally, having a strategy, listening to audiences, giving generously, and measuring results. It emphasizes that social media is about dialogue and relationships rather than broadcasts, and cautions that social media alone cannot fix underlying issues with products or customer service.
Web 2.0 & social networking for supporting practiceSarah Stewart
This slide show discusses how web 2.0 and social networking can be used to support people in the workplace, which in turn may help to improve recruitment & retention.
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
This document is a memorial message for Abdul Taylor who recently passed away. It expresses how much Abdul was loved and missed as a wonderful father, friend, and person overall. The writer finds it understandable that God called Abdul home since he was such an angel. Abdul is remembered fondly and will not be forgotten.
The document summarizes a classroom simulation activity where students were assigned to either a "blue-eyed" or "brown-eyed" group to demonstrate the effects of discrimination. The blue-eyed group had privileges while the brown-eyed group faced restrictions. Reflections found the privileged group felt overtreated while the unprivileged group felt anger and like being "bossed around." The class's action plan was to share the activity with other classes to promote understanding of prejudice.
This document provides an overview of Embraer, a Brazilian aerospace conglomerate. It discusses Embraer's origins and evolution, technological capabilities, global presence and workforce, commercial and defense aircraft product lines, environmental initiatives, financial performance, and investments. Key information includes Embraer's privatization in 1994, over 16,000 employees in Brazil, commercial aircraft families like the ERJ 145 and E-Jet E170/E190, defense programs including the Super Tucano and KC-390, and annual revenues of over $4 billion US dollars primarily from exports.
Water pollution is caused by factories, people, and chemicals from home cleaners. Natural home cleaners are a better option as they don't pollute the water or environment with chemicals and they are inexpensive. Many things can pollute water like oil, trash, liquids, soap, waste, drugs, pills, dirt, and toxic waste. People who use polluted water often feel unwell because they have no money, homes, or access to clean water. Some pollute due to laziness, lack of care, or lack education about pollution. We should recycle, limit water waste, properly dispose of garbage, avoid polluting drains, inform others, and teach people in order to take responsibility for not polluting our
The document discusses the history and features of HTML5. It notes that HTML5 introduces new elements like <audio>, <video>, and <canvas> that allow playing multimedia and games directly in browsers without plugins. It also mentions that strong HTML5 support may reduce reliance on mobile app stores. The document provides references for further reading on topics like the differences between HTML and XHTML, the history of web markup languages, and browser support for HTML5 features.
Abdul Taylor was a wonderful father, friend, and person who is missed and loved by the author. The author believes God called Abdul because he was like an angel. While Abdul is gone, he will not be forgotten and the author hopes he rests in paradise.
Abdul Taylor was a wonderful father, friend, and person who will never be forgotten by those who knew and loved him. He passed away but his memory and legacy will live on in the hearts of friends and family who miss him dearly.
I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.
1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks.
2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy.
3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
Staying Connected: Enrollment Management in the Digital AgeJonathan Wehner
Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.
06 12 13 LCAR Social Media Lunch And LearnJeff Geoghan
The document discusses using social media effectively for real estate professionals. It provides statistics on social media usage and outlines best practices for real estate agents. These include being professional, consistent, and responsive in posts; following advertising and legal guidelines; and using social media to both engage contacts and pursue new business opportunities. The key is presenting a professional online presence while conversing naturally and building connections over time.
The document discusses how Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social media. It also discusses how non-profits can benefit from social media by cultivating donors, especially those aged 30-49, through engaging conversations and sharing useful, credible information. The document provides tips for non-profits on developing a social media strategy, maintaining profiles, and integrating social media with existing strategies.
Whether you’re launching the next Instagram or opening the next Dabbous, we’ll take you through a crash course in how to harness social to grow your business, no matter if it’s made of bits or bricks.
In this workshop we'll focus on growth, measurement, and getting beyond the basics.
1. How to harness social to grow your business
2. How to test out your proposition and messaging
3. What to measure, when, and why
4. Common pitfalls, and how to avoid them
Jemima is a Social Media Strategist (and ex-SEO) working with Tech, Luxury, Charity, and Alcohol brands, as well as a few that are still twinkles in their founders' eyes.
Tom is a Data Analyst with experience in Travel, Government, Fashion, and Telecoms; he's an advisor to an early-stage mobile startup.
The document discusses social media and WhatsApp. It defines social media as communication that occurs through computers, tablets, or mobile devices on internet platforms. WhatsApp is described as a social media platform where users can share text, images, and videos with individuals and groups. The document provides background on WhatsApp, noting it was founded in 2009 by former Yahoo employees and allows sharing of "statuses next to individual names".
The document summarizes key information about social media and WhatsApp. It defines social media as communication that occurs through computers, tablets, or mobile devices on internet platforms. WhatsApp is described as a social media platform where users can share text, images, and videos with individuals and groups. The document provides background on WhatsApp, noting it was founded in 2009 by former Yahoo employees and allows status updates associated with phone numbers.
CIPR Summer Social: Getting Ahead in Social Media and Digital PRStephen Waddington
This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.
There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.
The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networking sites like Facebook and LinkedIn, microblogging platforms like Twitter, photo and video sharing sites, and blogs. The document outlines 10 keys to social media success which include experimenting personally, having a strategy, listening to audiences, giving generously, and measuring results. It emphasizes that social media is about dialogue and relationships rather than broadcasts, and cautions that social media alone cannot fix underlying issues with products or customer service.
Web 2.0 & social networking for supporting practiceSarah Stewart
This slide show discusses how web 2.0 and social networking can be used to support people in the workplace, which in turn may help to improve recruitment & retention.
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
This document is a memorial message for Abdul Taylor who recently passed away. It expresses how much Abdul was loved and missed as a wonderful father, friend, and person overall. The writer finds it understandable that God called Abdul home since he was such an angel. Abdul is remembered fondly and will not be forgotten.
The document summarizes a classroom simulation activity where students were assigned to either a "blue-eyed" or "brown-eyed" group to demonstrate the effects of discrimination. The blue-eyed group had privileges while the brown-eyed group faced restrictions. Reflections found the privileged group felt overtreated while the unprivileged group felt anger and like being "bossed around." The class's action plan was to share the activity with other classes to promote understanding of prejudice.
This document provides an overview of Embraer, a Brazilian aerospace conglomerate. It discusses Embraer's origins and evolution, technological capabilities, global presence and workforce, commercial and defense aircraft product lines, environmental initiatives, financial performance, and investments. Key information includes Embraer's privatization in 1994, over 16,000 employees in Brazil, commercial aircraft families like the ERJ 145 and E-Jet E170/E190, defense programs including the Super Tucano and KC-390, and annual revenues of over $4 billion US dollars primarily from exports.
Water pollution is caused by factories, people, and chemicals from home cleaners. Natural home cleaners are a better option as they don't pollute the water or environment with chemicals and they are inexpensive. Many things can pollute water like oil, trash, liquids, soap, waste, drugs, pills, dirt, and toxic waste. People who use polluted water often feel unwell because they have no money, homes, or access to clean water. Some pollute due to laziness, lack of care, or lack education about pollution. We should recycle, limit water waste, properly dispose of garbage, avoid polluting drains, inform others, and teach people in order to take responsibility for not polluting our
The document discusses the history and features of HTML5. It notes that HTML5 introduces new elements like <audio>, <video>, and <canvas> that allow playing multimedia and games directly in browsers without plugins. It also mentions that strong HTML5 support may reduce reliance on mobile app stores. The document provides references for further reading on topics like the differences between HTML and XHTML, the history of web markup languages, and browser support for HTML5 features.
Abdul Taylor was a wonderful father, friend, and person who is missed and loved by the author. The author believes God called Abdul because he was like an angel. While Abdul is gone, he will not be forgotten and the author hopes he rests in paradise.
Abdul Taylor was a wonderful father, friend, and person who will never be forgotten by those who knew and loved him. He passed away but his memory and legacy will live on in the hearts of friends and family who miss him dearly.
I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.
1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks.
2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy.
3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
Staying Connected: Enrollment Management in the Digital AgeJonathan Wehner
Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.
06 12 13 LCAR Social Media Lunch And LearnJeff Geoghan
The document discusses using social media effectively for real estate professionals. It provides statistics on social media usage and outlines best practices for real estate agents. These include being professional, consistent, and responsive in posts; following advertising and legal guidelines; and using social media to both engage contacts and pursue new business opportunities. The key is presenting a professional online presence while conversing naturally and building connections over time.
The document discusses how Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social media. It also discusses how non-profits can benefit from social media by cultivating donors, especially those aged 30-49, through engaging conversations and sharing useful, credible information. The document provides tips for non-profits on developing a social media strategy, maintaining profiles, and integrating social media with existing strategies.
Whether you’re launching the next Instagram or opening the next Dabbous, we’ll take you through a crash course in how to harness social to grow your business, no matter if it’s made of bits or bricks.
In this workshop we'll focus on growth, measurement, and getting beyond the basics.
1. How to harness social to grow your business
2. How to test out your proposition and messaging
3. What to measure, when, and why
4. Common pitfalls, and how to avoid them
Jemima is a Social Media Strategist (and ex-SEO) working with Tech, Luxury, Charity, and Alcohol brands, as well as a few that are still twinkles in their founders' eyes.
Tom is a Data Analyst with experience in Travel, Government, Fashion, and Telecoms; he's an advisor to an early-stage mobile startup.
The document discusses social media and WhatsApp. It defines social media as communication that occurs through computers, tablets, or mobile devices on internet platforms. WhatsApp is described as a social media platform where users can share text, images, and videos with individuals and groups. The document provides background on WhatsApp, noting it was founded in 2009 by former Yahoo employees and allows sharing of "statuses next to individual names".
The document summarizes key information about social media and WhatsApp. It defines social media as communication that occurs through computers, tablets, or mobile devices on internet platforms. WhatsApp is described as a social media platform where users can share text, images, and videos with individuals and groups. The document provides background on WhatsApp, noting it was founded in 2009 by former Yahoo employees and allows status updates associated with phone numbers.
This document summarizes a Tweetcamp training session on using Twitter for healthcare organizations. It discusses the history of Tweetcamp as training for Mayo Clinic employees. It then provides examples of how organizations like Mayo Clinic use Twitter to connect with patients and the public, providing healthcare information. The document outlines assignments for participants to begin using Twitter themselves and connecting with the Mayo Clinic accounts.
The document outlines a social media strategy for a personal brand focused on gaining followers and engagement. The objectives are to gain 30+ followers in 3 months through daily posting and follower interactions. A social media audit found the brand has 24 Facebook followers and 27 Twitter followers. The strategy involves posting inspirational quotes, biographies of activists, and stories from engaged followers. Key dates for posts and a biweekly reporting schedule are identified. The goals are to increase followers and engagement by 20% across both accounts.
This document summarizes a discussion on implementing social media on college campuses. It outlines 10 common questions about social media implementation in higher education. The questions address how social media is defined, how schools currently use it, the costs associated with use, how students, faculty and staff can utilize social media, how to teach appropriate use, whether people enjoy using it, privacy concerns, best practices, and ways to evaluate impact. The document provides a starting point for discussing social media implementation challenges in education.
Safe church & digital ministry strategy worksheet w resource guide 11.5.13RevEverett
worksheet to go along with the social media for ministry training:
http://www.slideshare.net/RevEverett/intro-to-social-media-for-christian-ministry-workshop-reveverett
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
This document discusses how small businesses can use social media for marketing purposes. It provides an overview of popular social media platforms and recommends developing a social media plan and strategy. Key points include:
- Wyoming will provide the 2010 US Capitol Christmas tree and decorate it with 52 small business ornaments, giving exposure to local businesses.
- Popular social media platforms that small businesses should consider include Facebook, Twitter, LinkedIn, YouTube and blogs/websites.
- To be successful, businesses should choose 1-2 platforms to start, develop a social media plan, regularly post engaging content, and be consistent with their social media presence over time.
The document provides information about a presentation on using blogging and podcasting as part of a social media strategy. It introduces the presenter as an expert in social media marketing and owner of a social media academy. The presentation will cover the benefits of blogging and podcasting, content ideas, platforms like Wordpress, and next steps for getting started. Attendees are offered a free consultation and links to additional resources and training programs.
Job Hunt 2.0 - using the Web to find a new careerKatie Laird
The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!
The document discusses the advantages and disadvantages of social media for society. It lists 10 disadvantages, including cyberbullying, hacking, addiction, fraud, security issues, and negative health impacts. It then lists 10 advantages, such as connectivity, education, promotion of businesses, raising awareness, and helping governments and communities. The key advantages are connectivity, education, and information/updates, while key disadvantages are cyberbullying, hacking, and addiction.
The document provides 10 tips for improving one's Klout score, which measures social media influence. The tips include creating engaging content to increase interactions; starting discussions to generate buzz; focusing social media efforts over forums; announcing big news; using hashtags; connecting social profiles; asking questions on trending topics; using mentions to engage others; connecting with influential users; and building a name through various mediums. The document encourages tightening social media strategies and scheduling time with the author to improve one's online presence and Klout score.
The document provides guidance on how charities can use social media to engage young people. It discusses which social media platforms are popular among different age groups, the importance of being present on platforms where the target audience spends time, and tips for using social media appropriately and effectively for nonprofit engagement. These tips include starting by using the tools personally, listening to audience conversations, driving traffic to the organization's website, being friendly and keeping content fresh, responding to messages and comments, and monitoring efforts. Resources for volunteering, safety, and social media monitoring are also listed.
1. Social Media 101
Presented by:
Matthew Clausen
mgclausen@uwalumni.com
http://www.linkedin.com/in/matthewclausen
Sponsored by:
2. Answering 5 basic questions today
1. What is Social Media?
2. What are the differences between types of
Social Media and some of the websites that
offer Social Media services?
3. How do I use Social Media?
4. How do I stay safe on Social Media?
5. What’s ahead for Social Media?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 2
7. But Social Media is more than websites
It’s in your pocket
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 7
8. But Social Media is more than websites
It’s along the road
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 8
9. But Social Media is more than websites
It’s anywhere people are electronically
networking
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 9
10. Four main types of Social Media users
1. Observers
– People who want to find new things
2. Passers
– People who want to pass along other people’s things
3. Commentators
– People who want to share their thoughts on things
4. Creators
– People who want to share their original things
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 10
11. WHAT ARE THE DIFFERENCES BETWEEN
TYPES OF SOCIAL MEDIA AND SOME
OF THE WEBSITES THAT OFFER SOCIAL
MEDIA SERVICES?
12. Social Networking websites develop
human networks
• Facebook
• MySpace
• LinkedIn
• Twitter
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 12
13. Other types of Social Media websites
develop topic-specific content
• Blogs
• Discussion boards
• Chat rooms
• User feedback
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 13
15. Set your own pace
• Realize that Social Media can consume 24 hours
of your day if you allow it
– Take it slow to avoid feeling overwhelmed
• Choose one website to begin
– Decide if you want to start with a personal or
professional Social Media experience
– You may expand to other websites and services as you
grow more comfortable
• Start small: observe before participating
– It’s OK to “lurk” until you are acclimated
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 15
16. Connect with friends, not strangers
• Find a couple friends who are already on the
site
– There is plenty of time to make connections, so do
not add everybody you know right away
• Don’t feel you have to accept invitations to
connect from everyone who offers
– Some of the random offers are from spam
accounts
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 16
17. You’ll have to share something
• Have a small photo of your smiling face
– Alternatively, a photo related to a hobby or personal
interest if you want more anonymity
• You’ll be asked to create a user name
– Either your real name or create an alias
• An email address is required during registration
– There is usually an option to hide it from the public
• Most other details are optional
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 17
19. You are your network
Whatever they do, whoever they are, however
they express themselves: it reflects on you
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 19
20. It can never be unshared
Never think that you can control the audience
for your content: it will spread
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 20
21. You cannot expect to own what you share
Friends and strangers alike may take it and do
whatever they please with your content
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 21
22. You cannot rely on the service provider
Privacy agreements with the businesses that run
the sites frequently change
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 22
23. Don’t make it easy on ID thieves
Think about how the information you are
sharing could be used to steal your identity
– Is this information that is commonly used in
identity theft?
– Do I use this information as secret answers for
password retrieval?
– Are my passwords all related to my hobbies and
easy to guess after a Google search?
– How much personal information am I revealing to
strangers?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 23
24. Practice good security
• Don’t make all of your passwords the same
• Don’t tell your whole network when your house
will be unguarded, such as announcing the dates
of a family vacation
– This also applies to email out-of-office messages
• Don’t share your home address
– But realize it can be found with a little searching
• Don’t trust all links
– Especially read the URL before entering user name
and password for a website
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 24
32. Time for your questions
What pressing questions weren’t answered by
the presentation?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 32