Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Paul Treadwell, profile picture
Uploaded byPaul Treadwell
PPTX, PDF339 views

Social Media 101

This document provides an overview of social media, how it has changed the way people communicate and collaborate online by allowing users to become creators and share content. It discusses how social media moves communication from a one-way monologue to a two-way dialogue, creates relationships and alters roles. Examples of social media platforms are given, such as YouTube, Wikipedia, Facebook, Flickr, and RSS feeds. The document also considers emerging trends like mobile technology, crowdsourcing, and internet-connected devices. It concludes by framing social media usage as a game and poses questions about how organizations can benefit from it.

Education◦Technology◦News & Politics◦
Download to read offline
Social Media 101Content, Context and Story
What is social media?Technology that people use to:CommunicateShareCollaborate
How it’s differentA new model for the webNo longer just consumptionUsers can become (co) creatorsOpens new paths for collaborationExposes/reveals the expertise “out there”With some costsChanges relationships
Why this mattersMoves the process from monologue to dialogCreates relationships, and linkages Alters roles and relationships
Some examplesYoutubeVideo WikipediaUser created encyclopediaFacebook, etc…Social networkingFlickrPhoto sharing
More things…RSSTags, tagging and bookmark sharingWikisReally not so scary…
What’s next?MobileCell phones as toolsCrowdsourcingThe wisdom of the mobThe Internet of thingsTagging, monitoring
It’s a game:How can social media benefit our work?3 scenariosWhat are the challengesWho are you helping/working with – and whyDevelop your planChoose from the card set15 points to budgetTell the story