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Social Media 101 Content, Context and Story
What is social media? Technology that people use to: Communicate Share Collaborate
How it’s different A new model for the web No longer just consumption Users can become (co) creators Opens new paths for collaboration Exposes/reveals the expertise “out there” With some costs Changes relationships
Why this matters Moves the process from  monologue to dialog Creates relationships, and linkages  Alters roles and relationships
Some examples Youtube Video  Wikipedia User created encyclopedia Facebook, etc… Social networking Flickr Photo sharing
More things… RSS Tags, tagging and bookmark sharing Wikis Really not so scary…
What’s next? Mobile Cell phones as tools Crowdsourcing The wisdom of the mob The Internet of things Tagging, monitoring
It’s a game: How can social media benefit our work? 3 scenarios What are the challenges Who are you helping/working with – and why Develop your plan Choose from the card set 15 points to budget Tell the story

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Social Media 101

  • 1. Social Media 101 Content, Context and Story
  • 2. What is social media? Technology that people use to: Communicate Share Collaborate
  • 3. How it’s different A new model for the web No longer just consumption Users can become (co) creators Opens new paths for collaboration Exposes/reveals the expertise “out there” With some costs Changes relationships
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  • 5. Some examples Youtube Video Wikipedia User created encyclopedia Facebook, etc… Social networking Flickr Photo sharing
  • 6. More things… RSS Tags, tagging and bookmark sharing Wikis Really not so scary…
  • 7. What’s next? Mobile Cell phones as tools Crowdsourcing The wisdom of the mob The Internet of things Tagging, monitoring
  • 8. It’s a game: How can social media benefit our work? 3 scenarios What are the challenges Who are you helping/working with – and why Develop your plan Choose from the card set 15 points to budget Tell the story