A collaborative research effort by Social Lens Research and MocoSpace to put forth key findings on Hispanic smartphone usage trends, including entertainment and spending habits.
Webinar with Eventbrite, Festival Awards, Virtual Festivals and Festivals.ie on Feb 26, 2014. Recording can be found here: http://www.youtube.com/watch?v=YdZUoz5ASJk
The document provides a detailed profile of the target audience for a new pop music video and ancillary products. A questionnaire found the primary audience to be females aged 16-24 who are likely current students. This audience falls into the mainstream or aspirant tribes, with a focus on the mainstream "townies" sub-tribe. The products aim to appeal to this audience's interests in social media, fashion, TV shows, and other pop artists.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Gen C : The Social Media Generation | Their new needs, new ritual, and the po...Pradhana Chariyavilaskul
The rising popularity of ‘social media’
Has seen the rising population of ‘social media generation’ or Gen C
Who are they?
What are their Hierarchy of Needs?
Why they spend so much time on social media?
To win over Gen C... is like having the team to move the world with you.
They are ready... are you?
This document summarizes key findings from a study on cultural orientation and purchasing behaviors among Hispanic and non-Hispanic consumers in the United States across generational groups. Some of the main findings include:
- Hispanic Baby Boomers are more likely than younger Hispanic generations to have life insurance policies and to have traveled outside the US.
- Hispanic Millennials are twice as likely as Hispanic Baby Boomers to plan to purchase a new smartphone in the next year.
- The study found that Hispanic consumers in general are more open to foreign travel and switching wireless providers compared to non-Hispanics.
- Generation X Hispanics showed the strongest orientation toward Hispanic culture compared to other generational groups.
The Story of how a group of friends created a phenomenon…
- From the idea to let the deaf enjoy the music becoming Thailand’s first concert for the deaf
- All artists & team contributed for free
- US$25,000 raised for The Foundation for The Deaf, purely from 0 investment, and ‘heart’ devotion.
จากไอเดียให้คนหูหนวกฟังดนตรีได้ มาถึงคอนเสิร์ตครั้งแรก
เพื่อคนหูหนวก
เมื่อเพื่อนกลุ่มเล็กๆ ชวนกันหาเงิน 800,000 บาท ให้กับมูลนิธิอนุเคราะห์คนหูหนวก จากเงินลงทุน 0 บาทและ “ใจ” ล้วนๆ
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
This document discusses marketing strategies for reaching Hispanic audiences in the United States. It notes that Hispanics originate from over 22 countries and concentrate in different areas, so a single message does not work for all. Hispanics are a growing demographic and influential in areas like popular culture, consumerism, and social media. Religion and festivals are also important to Hispanic culture. Successful marketing will feature influential Hispanic celebrities and leverage Spanish-language media and social media influencers like Latina mothers. The document advocates tailoring messaging to specific Hispanic ethnicities and settlement patterns.
Webinar with Eventbrite, Festival Awards, Virtual Festivals and Festivals.ie on Feb 26, 2014. Recording can be found here: http://www.youtube.com/watch?v=YdZUoz5ASJk
The document provides a detailed profile of the target audience for a new pop music video and ancillary products. A questionnaire found the primary audience to be females aged 16-24 who are likely current students. This audience falls into the mainstream or aspirant tribes, with a focus on the mainstream "townies" sub-tribe. The products aim to appeal to this audience's interests in social media, fashion, TV shows, and other pop artists.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Gen C : The Social Media Generation | Their new needs, new ritual, and the po...Pradhana Chariyavilaskul
The rising popularity of ‘social media’
Has seen the rising population of ‘social media generation’ or Gen C
Who are they?
What are their Hierarchy of Needs?
Why they spend so much time on social media?
To win over Gen C... is like having the team to move the world with you.
They are ready... are you?
This document summarizes key findings from a study on cultural orientation and purchasing behaviors among Hispanic and non-Hispanic consumers in the United States across generational groups. Some of the main findings include:
- Hispanic Baby Boomers are more likely than younger Hispanic generations to have life insurance policies and to have traveled outside the US.
- Hispanic Millennials are twice as likely as Hispanic Baby Boomers to plan to purchase a new smartphone in the next year.
- The study found that Hispanic consumers in general are more open to foreign travel and switching wireless providers compared to non-Hispanics.
- Generation X Hispanics showed the strongest orientation toward Hispanic culture compared to other generational groups.
The Story of how a group of friends created a phenomenon…
- From the idea to let the deaf enjoy the music becoming Thailand’s first concert for the deaf
- All artists & team contributed for free
- US$25,000 raised for The Foundation for The Deaf, purely from 0 investment, and ‘heart’ devotion.
จากไอเดียให้คนหูหนวกฟังดนตรีได้ มาถึงคอนเสิร์ตครั้งแรก
เพื่อคนหูหนวก
เมื่อเพื่อนกลุ่มเล็กๆ ชวนกันหาเงิน 800,000 บาท ให้กับมูลนิธิอนุเคราะห์คนหูหนวก จากเงินลงทุน 0 บาทและ “ใจ” ล้วนๆ
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
This document discusses marketing strategies for reaching Hispanic audiences in the United States. It notes that Hispanics originate from over 22 countries and concentrate in different areas, so a single message does not work for all. Hispanics are a growing demographic and influential in areas like popular culture, consumerism, and social media. Religion and festivals are also important to Hispanic culture. Successful marketing will feature influential Hispanic celebrities and leverage Spanish-language media and social media influencers like Latina mothers. The document advocates tailoring messaging to specific Hispanic ethnicities and settlement patterns.
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
The document describes a startup lab project for an innovative music startup called FaveFest. FaveFest gives artists the opportunity to promote their work and music fans can discover new songs and vote for their favorite artists via their smartphones. The team conducted research including questionnaires of artists and music fans to understand their needs and difficulties promoting/discovering music. The findings showed interest in a platform and festival to address these needs. A business model and customer journey maps were created for such a platform and festival concept.
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
Presented to the Canadian Urban Libraries Council (CULC) 2019 Leadership Cohort by John Chrastka and Patrick "PC
Sweeney on 19 June 2019 in Washington, DC
This document discusses US Hispanic trends and behaviors across various topics:
- Hispanic audiences are highly connected digitally, with high rates of internet, mobile, and social media usage. Younger Hispanics in particular are early adopters of new technologies.
- Hispanic shopping behaviors are influenced by their use of digital media - they are more likely to shop online and use mobile devices to find deals. Social media also influences their purchases.
- Hispanic media consumption varies by generation, but overall they spend significant time with various digital and online media platforms and content, especially on mobile devices.
Multicultural consumers, including African Americans, Asian Americans, and Hispanics, make up about a third of the US population and are younger on average than non-Hispanic whites. They are driving changes in the music industry by being early adopters of new technologies to discover and experience music. Multicultural consumers spend more on music overall than other groups, with the largest portion going to live concerts and events. They are also more likely to use smartphones, social media, and streaming services to access music and connect with artists.
The document summarizes the results of a survey about music magazine preferences:
- Most respondents were ages 15-24, informing the target age group of teenagers.
- Females made up most respondents, so the magazine will target this gender.
- Pop music was the most popular genre, so the magazine will feature this and other top genres like indie, rock, and R&B.
- Interviews and new music suggestions were the most desired content, so the magazine will focus on these areas.
- Most respondents said they would spend £2-4, informing the price point of the magazine.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
This market research analyzes the behaviors and habits behind the journey to discover new music and identifies 3 core millennial segments. Based on these segments, this report provides advice for digital music platforms on how to better meet the discovery needs of their listeners and for music makers on how to more effectively market to new audiences.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI
Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers
As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.
With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).
The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.
What You'll Learn:
• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics
Moderator: Gaby Alcantara-Diaz – AHAA Education Committee Chair, President, G ADMarketing Communications, Inc.
Panelists:
*Carlos Santiago – AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
*Scott Willoth –SVP Methods & Analytics, Scarborough Research
Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.
AHAA Generational Cultural Orientation Webinar_short_deck_06-27-13_finalSantiago Solutions Group
Hispanic Millennials, Gen Xers, and Boomers show differences in cultural orientation and media behaviors. Cultural orientation varied across generations and was most influenced by acculturation and nativity. Hispanic Boomers were the heaviest TV viewers while Millennials and Gen Xers were heavier radio listeners. Younger generations were heaviest internet users. Across categories, Boomers showed greater opportunities versus other Hispanic generations for items like travel, life insurance, and new cars. Gen Xers showed greater opportunities for satellite TV and children's clothing. Cultural orientation among top buyers in categories ranged from highly Hispanic to bicultural.
The market research survey found that:
- The majority of respondents were females aged 16-20
- 70% of respondents preferred indie/alternative and pop music genres
- Only 30% of respondents currently buy music magazines
- The magazine will focus on indie/alternative genre while featuring various genres and offer deals to attract buyers and reduce illegal downloading.
- Half of survey respondents were aged 14-18, with a minor amount aged 10-13 and a quarter aged 19-25.
- Most respondents did not read music magazines at all, with Mix Mag and NME being the most popular.
- Most people visited both gigs and festivals, with more attending gigs than festivals and a quarter not attending either.
The document summarizes the results of a questionnaire about audience research for a music magazine. It finds that YouTube is the most popular way to listen to music, followed by Spotify. Hip hop is the most popular genre. Most respondents would pay £2-3 for the magazine and want it issued monthly. The preferred color schemes are dark blue and purple.
This document summarizes key findings from a study about electronic music culture and the millennial generation. Some of the main points are:
- Electronic dance music (EDM) is more than just music, it's an entire culture (Electronic Music Culture or EMC) that is a defining aspect for millennials.
- Festivals are hugely popular among EDM fans, who use their smartphones to share photos/videos and look up information about artists while attending.
- House music is the most popular EDM genre listened to by fans.
- Brands need to understand millennials and enhance experiences, not just sell to them, in order to effectively connect with this audience.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Millions of multicultural millennials use MocoSpace daily on their mobile devices to play games, make friends, and engage in social activities. MocoSpace has over 35 million members in the US who collectively spend over one billion hours per month on the platform. The platform provides opportunities for targeted mobile and social advertising through traditional and rich media ad units, as well as opportunities for brands to engage with members through custom pages, games, and virtual rewards.
This document summarizes MocoSpace, a leading mobile gaming community. It has over 35 million members in the US who spend over 1 million hours per month on the platform. MocoSpace members are highly engaged, with 9 million monthly unique users. The platform reaches multicultural millennials through social games and allows members to build profiles, share photos and meet new people. Advertisers can target this engaged audience through traditional and rich media ads, video, native units, and social promotions to connect with MocoSpace's diverse membership.
More Related Content
Similar to Social Lens Research: MocoSpace Community Check In, Hispanic Millennials Entertainment Consumption Trends
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
The document describes a startup lab project for an innovative music startup called FaveFest. FaveFest gives artists the opportunity to promote their work and music fans can discover new songs and vote for their favorite artists via their smartphones. The team conducted research including questionnaires of artists and music fans to understand their needs and difficulties promoting/discovering music. The findings showed interest in a platform and festival to address these needs. A business model and customer journey maps were created for such a platform and festival concept.
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
Presented to the Canadian Urban Libraries Council (CULC) 2019 Leadership Cohort by John Chrastka and Patrick "PC
Sweeney on 19 June 2019 in Washington, DC
This document discusses US Hispanic trends and behaviors across various topics:
- Hispanic audiences are highly connected digitally, with high rates of internet, mobile, and social media usage. Younger Hispanics in particular are early adopters of new technologies.
- Hispanic shopping behaviors are influenced by their use of digital media - they are more likely to shop online and use mobile devices to find deals. Social media also influences their purchases.
- Hispanic media consumption varies by generation, but overall they spend significant time with various digital and online media platforms and content, especially on mobile devices.
Multicultural consumers, including African Americans, Asian Americans, and Hispanics, make up about a third of the US population and are younger on average than non-Hispanic whites. They are driving changes in the music industry by being early adopters of new technologies to discover and experience music. Multicultural consumers spend more on music overall than other groups, with the largest portion going to live concerts and events. They are also more likely to use smartphones, social media, and streaming services to access music and connect with artists.
The document summarizes the results of a survey about music magazine preferences:
- Most respondents were ages 15-24, informing the target age group of teenagers.
- Females made up most respondents, so the magazine will target this gender.
- Pop music was the most popular genre, so the magazine will feature this and other top genres like indie, rock, and R&B.
- Interviews and new music suggestions were the most desired content, so the magazine will focus on these areas.
- Most respondents said they would spend £2-4, informing the price point of the magazine.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
This market research analyzes the behaviors and habits behind the journey to discover new music and identifies 3 core millennial segments. Based on these segments, this report provides advice for digital music platforms on how to better meet the discovery needs of their listeners and for music makers on how to more effectively market to new audiences.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI
Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers
As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.
With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).
The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.
What You'll Learn:
• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics
Moderator: Gaby Alcantara-Diaz – AHAA Education Committee Chair, President, G ADMarketing Communications, Inc.
Panelists:
*Carlos Santiago – AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
*Scott Willoth –SVP Methods & Analytics, Scarborough Research
Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.
AHAA Generational Cultural Orientation Webinar_short_deck_06-27-13_finalSantiago Solutions Group
Hispanic Millennials, Gen Xers, and Boomers show differences in cultural orientation and media behaviors. Cultural orientation varied across generations and was most influenced by acculturation and nativity. Hispanic Boomers were the heaviest TV viewers while Millennials and Gen Xers were heavier radio listeners. Younger generations were heaviest internet users. Across categories, Boomers showed greater opportunities versus other Hispanic generations for items like travel, life insurance, and new cars. Gen Xers showed greater opportunities for satellite TV and children's clothing. Cultural orientation among top buyers in categories ranged from highly Hispanic to bicultural.
The market research survey found that:
- The majority of respondents were females aged 16-20
- 70% of respondents preferred indie/alternative and pop music genres
- Only 30% of respondents currently buy music magazines
- The magazine will focus on indie/alternative genre while featuring various genres and offer deals to attract buyers and reduce illegal downloading.
- Half of survey respondents were aged 14-18, with a minor amount aged 10-13 and a quarter aged 19-25.
- Most respondents did not read music magazines at all, with Mix Mag and NME being the most popular.
- Most people visited both gigs and festivals, with more attending gigs than festivals and a quarter not attending either.
The document summarizes the results of a questionnaire about audience research for a music magazine. It finds that YouTube is the most popular way to listen to music, followed by Spotify. Hip hop is the most popular genre. Most respondents would pay £2-3 for the magazine and want it issued monthly. The preferred color schemes are dark blue and purple.
This document summarizes key findings from a study about electronic music culture and the millennial generation. Some of the main points are:
- Electronic dance music (EDM) is more than just music, it's an entire culture (Electronic Music Culture or EMC) that is a defining aspect for millennials.
- Festivals are hugely popular among EDM fans, who use their smartphones to share photos/videos and look up information about artists while attending.
- House music is the most popular EDM genre listened to by fans.
- Brands need to understand millennials and enhance experiences, not just sell to them, in order to effectively connect with this audience.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Similar to Social Lens Research: MocoSpace Community Check In, Hispanic Millennials Entertainment Consumption Trends (20)
Millions of multicultural millennials use MocoSpace daily on their mobile devices to play games, make friends, and engage in social activities. MocoSpace has over 35 million members in the US who collectively spend over one billion hours per month on the platform. The platform provides opportunities for targeted mobile and social advertising through traditional and rich media ad units, as well as opportunities for brands to engage with members through custom pages, games, and virtual rewards.
This document summarizes MocoSpace, a leading mobile gaming community. It has over 35 million members in the US who spend over 1 million hours per month on the platform. MocoSpace members are highly engaged, with 9 million monthly unique users. The platform reaches multicultural millennials through social games and allows members to build profiles, share photos and meet new people. Advertisers can target this engaged audience through traditional and rich media ads, video, native units, and social promotions to connect with MocoSpace's diverse membership.
Reach the largest multicultural audience in the country with MocoSpace! MocoSpace is the biggest gaming community in the Us on the mobile web with over 35mm registered users who spend an average of 20+ minutes on site each day!
Reach the largest multicultural audience in the country with MocoSpace! MocoSpace is the biggest gaming community in the Us on the mobile web with over 35mm registered users who spend an average of 20+ minutes on site each day!
MocoSpace is a large mobile social media platform with over 35 million registered users who spend an average of 20 minutes per day on the site. It has the largest share of African American and Hispanic mobile users. The document outlines MocoSpace's advertising opportunities, including display ads, social media engagements, in-game placements, and video integrations. It provides metrics on campaigns for movies and TV shows that saw high engagement rates. MocoSpace allows targeting of ads based on user demographics and interests to reach diverse multicultural audiences.
This document outlines various advertising opportunities on the MocoSpace mobile platform to reach a large multicultural audience. It describes sponsored pages, badges, eCards, sticker packs, and in-game placements that drive user engagement. Expansive ad units like banners and interstitials are also available, with CPM rates provided. Custom takeovers of the homepage and "Find Friends" section are highlighted. Video advertising includes pay per completed view campaigns in Moco Theatre. Contact information is provided to discuss mobile advertising solutions on MocoSpace.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. THE US POPULATION IS
GETTING MORE HISPANIC
Sources:
Pew,
AHAA
54.1 million Hispanics
1 in 4
of US births are Hispanic
1 in 5 teens
is of Hispanic decent
Every 30 seconds,
a Hispanic turns
18 years old
2
3. HISPANIC MILLENNIALS
Source:
Experian,
Pew
21 million
Hispanic Millennials
21% of US
Millennial Population
55% US Born
18 to 34 year olds
3
4. A LOOK AT ENTERTAINEMENT
CONSUMPTION OF HISPANIC MILLENIAL
28% of respondents were
Hispanic Millennials (367)
50% male/50% female
51% are parents
1,298 MILLENNIALS SURVEYED
4
5. MUSIC IS THE TOP ENTERTAINMENT CATEGORY
FOR HISPANIC MILLENNIALS
1
LISTENING TO MUSIC
77%
2
SOCIAL MEDIA
56%
3
WATCH VIDEOS/
TV/MOVIE
54%
4
PLAY GAMES
46%
5
WATCH SPORTS
44%
5
TOP OVERALL ENTERTAINMENT CONSUMPTION
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
6. 60% SPEND AT LEAST 3 HOURS A DAY
ON ENTERTAINEMENT
5 Or More Hours
38%
More Than 3 To 5 Hours
22%
About 2 To 3 Hours
24%
Less Than 1 Hour
12%
Don’t Spend Much Time
4%
6
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
7. 66% ONLY OR MOSTLY USE MOBILE DEVICES
FOR ENTERTAINMENT
33%
Mobile Mostly
33%
Around 50% Mobile
18%
Only Sometimes On Mobile
12%
Rarely/Don’t Use Mobile
4%
Mobile Only
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20147
8. 59% VIEW THEMSELVES AS HAVING UNIQUE,
SOMEWHAT DIFFERENT TASTE THAN PEERS
My taste in music, movies, TV
and games is __________________
37%
A mix, some
surprises on
playlist
28%
Don’t compare/
NA
22%
Unique,
Even random
13% Like peers
8
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
9. 68% FEEL BEING SELECTIVE IS MORE
IMPORTANT THAN BEING FIRST
What’s more Important?
68%
Being selective
32%
Being First
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20149
10. 46% SEARCH OUT NEW RELEASES AND ANOTHER
29% PAY ATTENTION TO NEW RELEASES ON SOCIAL
% THAT SEARCH OUT OR
PAY ATTENTION TO NEW RELEASES
25%
Once in awhile
search
21%
Constantly
search
14% Not really
searching/
paying attention
29%
Notice /
pay attention
on Social
10
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
11. SOCIAL PLAYS A BIG ROLE IN THE DISCOVERY
OF NEW ENTERTAINMENT CONTENT
Seeing Trailers, Game Demo/
Music Video On Social
48%
Friend(s)/family post
a update/tweet
23%
A sponsored update from a
YouTube or Vine Star
11%
6%
11%
Other social Ad
Update from brand I like/follow
A sponsored update from a
blogger I follow
6%
11
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
12. ENTERTAINMENT IS A SOCIAL EXPERIENCE AND
WHAT OTHERS WANT PLAYS A BIG ROLE
1
A GREAT TRAILER, DEMO, MUSIC VIDEO
2
MY KID/OTHER FAMILY WANTS TO WATCH/
PLAY/LISTEN
3
WHAT BY FRIENDS THINK
4
BUZZ ON SOCIAL SITES
12
TOP MOTIVATORS FOR PURCHASES
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
13. 65% SHARE ON SOCIAL WHEN THEY LOVE A
NEW SONG, MOVIE, GAME, AND ETC.
SHARE WITH PERSONAL
FRIENDS VIA SOCIAL SITES
48%
USE HASHTAGS AND @
TO SHARE WIDELY
FOLLOW/LIKE ARTIST/
MOVIE/GAME ACCOUNTS
17%
23%
13
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
14. BUDGET AND PAYING BILLS TOP WAYS TO USE
AN EXTRA $200. GOING TO THE MOVIES
TOPPED THE FUN MONEY LIST
If you gave me $200, I would______________
Pay Bills
58%
Save the Money
Go to a movie with a
Special person
52%
40%
Buy video game
23%
Buy concert tickets
20%
14
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
15. ONLY 23% SPEND ALL THEIR ENTERTAINMENT
BUDGET ON THEMSELVES
My Special
Someone/Spouse
36%
Other Family
28%
Friends
18%
Only Me
23%
56% of parents spend on
their kid’s entertainment
15
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
16. HOLIDAYS, BIRTHDAYS AND OTHER OCCASIONS
DRIVE ENTERTAINEMENT SPENDING
ENTERTAINMENT SPENDING
During the holidays
50%
On birthdays
Other celebration (Mother’s
Day, graduation)
47%
27%
Monthly Going Out
Budget
22%
Monthly
Subscription Fees
15%
16
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
17. TOPPING THE HOLIDAY LIST IS NEW GADGETS
TOP OF THE HOLIDAY SHOPIING LIST
New Phone
38%
Gaming Console
A New TV
34%
31%
Computer
25%
Tablet
23%
17
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
18. MANY EXPECT TO KEEP THE SAME OR INCREASE
THEIR LEVEL OF ENTERTAINMENT CONSUMPTION
FUTURE PLANS FOR ENTERTAINEMENT
TIME
SPENT
(within the next six months)
BUDGET
SPENT
21%
More
69%
Same
10%
Less
21%
More
58%
Same
20%
Less
18
Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014
19. TOP 10 IMPLICATIONS
LEAD WITH MOBILE
TRAILERS/DEMOS/MUSIC
VIDEOS ARE KING
LOOK AT MUSIC AS A HOOK
THINK OF ENTERTAINEMENT AS
A GIFT ITEM
BE READY FOR THE END
OF DECEMBER DOWNLOADS
1
2
3
4
5
19
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
20. TOP IMPLICATIONS
6TARGET PARENTS
MONITOR SOCIAL FOR TRENDS
IDENTIFY AND ENGAGE TOP
INFLUENCERS
LOOK AT OPPORTUNITIES TO
CREATE SOCIAL EXPERIENCES
MAKE IT EASY TO SHARE/SPREAD
7
8
9
10
20
Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
21. LET’S DISCUSS
21
Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014