This document discusses Philips' efforts to raise awareness of sudden cardiac arrest (SCA) and promote the use of automated external defibrillators (AEDs). It notes that SCA is a leading cause of death and that immediate CPR and defibrillation can significantly increase survival rates. Philips supports SCA awareness through AED training, social media campaigns on platforms like World Heart Day, and a partnership with PulsePoint to register AED locations and alert users when SCA occurs nearby. The presentation encourages organizations to make AEDs available and promote CPR/AED training to help more victims of SCA.

1. Technology for Social Good
AED Social Campaign
Andrea Hofer
@andreahofer | @philipshealth | andrea.hofer@philips.com
November 2017

2. Introduction
2
• Please raise your hand if you or a loved one have experienced
heart-related medical concerns.
• Please raise your hand if you are CPR/AED certified.
• Please raise your hand if you know where the AEDs are in this
building.

3. Sudden Cardiac Arrest (SCA) vs. a heart attack
3 Source: Cardiac Arrest vs Heart Attack, American Heart Association, September 16, 2016

4. Do you know how to help save a victim
of Sudden Cardiac Arrest?
4
5 question quiz

5. True/False?
5
Sudden Cardiac Arrest is a leading cause of death worldwide.
41
Source: https://associationdatabase.com/aws/SCAA/asset_manager/get_file/43858/fact_sheet_sca_2011.pdf

6. True
6
Sources: Heart Disease and Stroke Statistics—2015 Update, Dariush Mozaffarian; et. al, American Heart Association, September 16, 2016
Global public health problem of sudden cardiac death, Rahul Mehra, National Center for Biotechnology Information, September 16, 2016
7M+ lives are claimed by sudden
cardiac arrest worldwide each year.
~300,000 in the U.S.
Sudden cardiac arrest is the leading
cause of death among adults
between 25 - 64.
Sudden cardiac arrest can happen to
anyone, at anytime, anywhere.

7. It is better to wait for the professionals to help a victim of sudden cardiac arrest.
7
True/False? 42

8. 8
False
For every minute that passes without CPR and defibrillation, a victim’s chance of
survival decreases by 7%-10%.
After 10 minutes, less than 5% of sudden cardiac arrest victims survive.
On average, EMS teams in the U.S. take 6 - 12 minutes to arrive on the scene of a SCA.
Sources: CPR Facts and Stats, American Heart Association, September 16, 2016.
http://www.suddencardiacarrest.org/aws/SCAA/pt/sd/news_article/43774/_self/layout_details/false
https://www.usa.philips.com/a-w/about/news/archive/standard/news/press/2016/20160922-Philips-celebrates-20th-anniversary-of-its-first-AED-designed-for-public-access-
with-campaign-to-raise-awareness-of-sudden-cardiac-arrest.html

9. CPR alone is enough to treat a victim of Sudden Cardiac Arrest.
9
True/False? 43

10. CPR may extend a victim’s life temporarily, but it alone cannot save the majority of
sudden cardiac arrest victims.
10
False
Source: https://www.usa.philips.com/a-w/about/news/archive/standard/news/press/2016/20160922-Philips-celebrates-20th-anniversary-of-its-first-AED-designed-
for-public-access-with-campaign-to-raise-awareness-of-sudden-cardiac-arrest.html

11. 4. True/False??
A bystander could accidentally hurt someone by using an AED.
11
4

12. False
12
Sources: https://www.heart.org/idc/groups/heart-public/@wcm/@adv/documents/downloadable/ucm_301646.pdf
http://www.ernetwork.com/info/faqs.htm
You can only help – The AED will
not shock someone unless it
detects a shockable rhythm.
Immediate cardiopulmonary
resuscitation (CPR) and early
defibrillation, with an automated
external defibrillator (AED), can
more than double a victim’s chance
of survival.

13. True/False?
AEDs are hard to use.
13
5

14. False
14
AEDs are lightweight, battery-operated, portable devices that are easy to use. Learning how
to use an AED and taking a CPR course are helpful. However, if trained personnel aren't
available, untrained people also can use an AED to help save someone's life.
Source: https://www.nhlbi.nih.gov/health/health-topics/topics/aed

15. Ralph Huttick, Philips AED representative.
Philips offers support for Philips AED events. Call 1-800-453-6860
for more information.
15
AED Demonstration

16. How Philips helps spread SCA awareness
Company-sponsored AED training.
Posting social content on
@PhilipsHealth (save stories,
#WorldHeartDay campaign).
Resharing content put out by Sudden
Cardiac Arrest Foundation, American
Heart Association, and PulsePoint.
PulsePoint non-profit partnership.
16

17. #WorldHeartDay campaign (2016)
Celebrated selling our 1.5 millionth AED as well as 20 years in the AED
business with an educational infographic, press release, search campaign, and
social campaign.
17

18. #WorldHeartDay campaign results (2016)
Social: Reach = 1.3 million, Engagements = 9.2K.
PR: 20 press pieces with 6.2 million impressions.
Search: Surpassed click-through rate benchmarks by 240%.
18

19. Non-Profit Partnership
PulsePoint Public App
Issue:
• Without public AED registration
requirements, it can be hard to find one
when you need it.
• It can take time for someone who is
CPR/AED trained to arrive at the scene.
Solution:
• PulsePoint’s free app alerts you if there is a
person suffering a SCA nearby and tells you
where the closest AED is.
• There have been 26,000+ PulsePoint cardiac
arrest activations. 2-3 responders per
activation. More than 1 million app users.
19

20. Non-Profit Partnership
PulsePoint Verified Responder App
Issue:
• 80% of cardiac incidents occur in a private
residence,* where the PulsePoint app won’t send
the public.
Solution:
• The PulsePoint Verified Responder App, a pilot
study in partnership with Philips. Launched in 4
cities, with 1 more planned.
• Philips donating 550 AEDs to off-duty firefighters
who participate in the program.
• Extensive media and social coverage elevates
awareness about sudden cardiac arrest.
20
*Source: Regional variation in out-of-hospital cardiac arrest incidence and outcome. Nichol G, Thomas E, Callaway CW, Hedges J,
Powell JL, Aufderheide TP, Rea T, Lowe R, Brown T, Dreyer J, Davis D, Idris A, Stiell I, Resuscitation Outcomes Consortium Investigators.
JAMA. 2008 Sep 24; 300(12):1423-31.

21. Our Message
Philips AED solutions act as your personal coach to guide you through a
cardiac emergency with a simple, step-by-step process.

22. How you can help spread SCA awareness
Follow/share SCA content on social media.
Make sure AEDs are available at your place of work, schools, and sports fields.
Register AEDs on PulsePoint.
Encourage CPR/AED training in your organizations.
Partner with like-minded organizations to expand AED awareness and availability.
Philips can help connect you with foundations.
22

23. Save Stories
23

24. Thank You
Technology for Social Good
AED Social Campaign
Andrea Hofer
@andreahofer | @philipshealth | andrea.hofer@philips.com
September 2017

25. 4522 99 131841 *NOV 2017