10. KEY Attributes
How do you know one
when you see one?
1. social impacT
Seek to bring about improvement in human or
environmental well-being.
11. KEY Attributes
How do you know one
when you see one?
2. behavior change
Recognize that progress is made by changing
customers.
12. KEY Attributes
How do you know one
when you see one?
3. social dynamics
Accepts that markets are social and success
requires movement-building.
13. KEY Attributes
How do you know one
when you see one?
4. measurable impact
Return on investment is measured by changes
in well-being as much as bottom line.
16. HOW DO we do IT?
Earned revenue through membership, classes and
workshops, retails sales and special events in addition to
philanthropic investment.