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Social entrepreneurship
Or, So you think you can change the world through
business
Middlebury College
MIDDVIEW 2015
What is?
A means to bring about meaningful innovation and
new solutions where markets traditionally fail.
huh?
Combine the power of markets and social
movements.
Government
Nonprofits
Business
Social
enterprises
significant social dynamics
Where traditional business models and the mass
market fail.
COMPLEX PROBLEMS
Areas like health care, financial services, energy
delivery, agricultural production and education.
classic case study
Grameen Bank
EMERGENT CASE STUDY
SANERGY
KEY Attributes
How do you know one
when you see one?
KEY Attributes
How do you know one
when you see one?
1. social impacT
Seek to bring about improvement in human or
environmental well-being.
KEY Attributes
How do you know one
when you see one?
2. behavior change
Recognize that progress is made by changing
customers.
KEY Attributes
How do you know one
when you see one?
3. social dynamics
Accepts that markets are social and success
requires movement-building.
KEY Attributes
How do you know one
when you see one?
4. measurable impact
Return on investment is measured by changes
in well-being as much as bottom line.
Generator
A social enterprise dedicated to serving Vermont’s
creatives and their ventures.
HOW DO we do IT?
Earned revenue through membership, classes and
workshops, retails sales and special events in addition to
philanthropic investment.
THANK YOU, MIDDVIEW!
Contact
Brook Martenis, events@generatorvt.com
Lars Hasselblad Torres, director@generatorvt.com

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Mondelez State of Snacking and Future Trends 2023
 

Social Entrepreneurship