The document discusses approaches to identifying opportunities for new ventures and social innovations. It outlines how entrepreneurs often spot opportunities in areas related to problems they or others face. Societal changes around topics like aging, technology and health can also present opportunities. The document provides guidance on validating opportunities by getting customer, market and expert feedback. It stresses the importance of assessing whether viable business models exist to profitably deliver solutions to identified needs or problems.

1. VENTURE CREATION’S OPPORTUNITIES
IDENTIFICATION AND ASSESSMENT
THROUGH SOCIAL INNOVATION
DrAnisAmiraAbRahman2015

2. Approaches for spotting opportunity initially
Most entrepreneurs spot opportunities in either their
career area or an area they are passionate about:
~ sometimes it just comes to them, they have a problem
or hear about other people’s problems or they simply
stumble on it
~ often they look for problems to solve through talking to
businesses and consumers
~ in a small number of cases, they create something
brand new
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3. Opportunity due to Societal Changes
 family and work patterns
 the aging of the population
 new models in the workplace
~ outsourcing, flexible contract models
 the globalization of industry
 the increasing focus on health care and fitness
 the proliferation of computers and the Internet
~ social networking, cloud computing
 the increase in the number of mobile users
 new forms of entertainment
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4. Validating the Opportunity (1)
Ask the potential customers
 for a business customer, does this
help you “make money or save money”?
 for a consumer, is this of real value to
you?
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5. Validating the Opportunity (2)
Checking the market
 is this out there today?
 are other start-ups working on this?
 are large/mature companies talking about or planning
to move into this area?
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6. Validating the Opportunity (2...)
Don’t be worried if other companies are either in this
market or planning to enter
 this is positive as it validates market
 most markets can handle several local and global
players
 you then need to assess how your value proposition
will differentiate with other players
DrAnisAmiraAbRahman2015

7. Validating the Opportunity (3)
Ask experienced veterans in this area
 it is invaluable to get an independent view on an
opportunity from an expert in an area
 through contacts/family/friends, find an experienced
veteran to get their brutally honest assessment
 you do have to be careful about balancing disclosing
a strong business idea but most folks respect
confidentiality & would be anxious to help a new start-up
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8. Validating the Opportunity (4)
Asking for feedback &support from enterprise support
agencies
 Enterprise Boards
 Business Support Networks
 Enterprise Ireland
 Banks
You would be surprised how clear the feedback can be
when you’re asking would you support this with funds!
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9. Assessing is there a viable business model (1)
 can you build/source and supply the product or service at
a price customers will buy at and which you can make a
sustainable profit?
 preliminary assessment of “how big is the market”
~ Local
~ National
~ International
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10. Assessing is there a viable business model (1)
How much will it cost to
~ build/provide the product/service?
~ what is the cost of sales
~ what’s the pricing model to ensure attractive to
consumer and I can make a profit?
How much investment would you need to bring the product
to market?
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11. THINK BIG!
 don’t be constrained by
~ could I pull something like this off?
~ it would need a lot of money to build this business
~ no one has ever thought of this so it can’t be that
good!
~ how would I find a team to build this business?
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12. Idea Generation – Potential ideas areas, trends
and recent start-up examples
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13. Definition of Social Innovation
CANADA AUSTRALIA
SIG : social innovation is an initiative,
product or process or program that
profoundly changes the basic routines,
resources and authority flows or beliefs
of any social system
CSI : social innovation refers to new
ideas that resolve existing social,
cultural, economic and environmental
challenges for the benefit of people and
planet
BC Advisory Council : “seeing things
differently and imagining that which
could be. It is about asking questions
and wondering whether we can do
better.”
TACSI : new ideas that meet social
needs
Australian Social Innovation
Exchange (ASIX) : refers to new
strategies, concept, ideas and
organizations that meet social needs
of all kinds – from working conditions
and educations to community
development and health – and that
extend and strengthen civil society.
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14. DrAnisAmiraAbRahman2015

15.  innovation theme of the 20th century
How to make low cost
How to make mass production
How to improve performance
 innovation theme of the 21th century
How to solve environmental problems and social
problems by enterprise.
Example :
(a)global warming ~ large scale solar power system electric
vehicle
(b)population explosion ~ genetically modified food
(c) resource reduction ~ non rare earth element
Social problems become
innovation themes
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16. CONCLUSION
There are opportunities all around you for new ideas for a business!!!
Look for problems in everyday life and believe you can figure out a
solution to a problem and bring value to a customers
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17. REFERENCES
 http://www.slideshare.net/kieranm01/practical-
entrepreneurship-training-part-1-spotting-the-
opportunity?qid=263d3219-8c22-4b99-866a-
fd39f3c5100d&v=qf1&b=&from_search=12
 http://www.slideshare.net/gcahill/australian-social-
innovation-from-a-canadian-social-innovation-
perspective?qid=c910f7ea-89bb-4418-8fe6-
3611d121fdc5&v=default&b=&from_search=1
 http://www.slideshare.net/MasakazuKuwayama/ope
neng?qid=c910f7ea-89bb-4418-8fe6-
3611d121fdc5&v=default&b=&from_search=3
DrAnisAmiraAbRahman2015