Advantages and disadvantages of the internetZaganMarius
The document discusses both the benefits and drawbacks of the internet. It notes that the internet enables fast, real-time communication globally and acts as a treasure trove of easily accessible information on any topic. Entertainment is another major reason people use the internet, which allows finding celebrity updates and exploring lifestyle sites. However, personal information is vulnerable to theft when banking or using social networks online. Spam emails and malware infections are also problems, slowing email access and potentially crashing systems.
Este documento presenta una lista de términos relacionados con lenguajes de programación, incluyendo nombres como Eiffel, Alice, Boomerang, Pizza, Genie y Unicorn, así como los nombres Ada Lovelace, Bjarne Stroustrup y tipos de lenguajes como Basic, Ruby, Pearl, Python. La conexión entre estos términos es que todos se refieren a diferentes lenguajes de programación, según la lista proporcionada por la página web Wikipedia sobre lenguajes de programación.
Los niños de 3 y 4 años de la escuela primaria Profesor José Sánchez Sánchez escucharon una historia sobre un molinero y aprendieron sobre el proceso de hacer pan. Luego amasaron harina, agua, sal y levadura para hacer su propio pan. Mientras el pan se horneaba, alimentaron a los animales y jugaron a un juego. Finalmente, disfrutaron del pan recién hecho que hornearon.
Achieving Customer Excellence with VimpelcomYigal Roos
An overview of how Telecom operator Vimpelcom is creating a standard of customer excellence across international markets with FRTRSS Ambassador Promotions.
Online Entertainment Marketing Presentatie Volendam 18-11-2010Yigal Roos
As part of presenting new developments in social media marketing this presentation was put together to serve as inspiration for those working in the field of Music.
Frtrss company introduction dutch indies nlYigal Roos
The document discusses social media marketing strategies and campaigns. It provides examples of campaigns run by Fortress for clients in various industries like film, music and lifestyle. The campaigns involved creating viral content, games and contests on platforms like Hyves and YouTube. They aimed to increase brand awareness, build databases and engage target audiences. Specific tactics included influencer marketing, seeding, interactive videos and partnerships. The examples showed campaigns generated hundreds of thousands of video views and social reach for clients.
Specsavers has been identifying and activating brand ambassadors on an ongoing basis since 2012 using the FRTRSS platform. FRTRSS creates unique experiences for ambassadors through various channels to engage them. Some activations are niche targeted while others have wide reach. Examples described include campaigns for Father's Day, Valentine's Day, promoting local stores, introducing new eyewear designers, and an April Fools joke. FRTRSS also developed social media training for Specsavers employees. The goal is to build an ambassador network, promote engagement, and introduce new campaigns to raise brand awareness.
Advantages and disadvantages of the internetZaganMarius
The document discusses both the benefits and drawbacks of the internet. It notes that the internet enables fast, real-time communication globally and acts as a treasure trove of easily accessible information on any topic. Entertainment is another major reason people use the internet, which allows finding celebrity updates and exploring lifestyle sites. However, personal information is vulnerable to theft when banking or using social networks online. Spam emails and malware infections are also problems, slowing email access and potentially crashing systems.
Este documento presenta una lista de términos relacionados con lenguajes de programación, incluyendo nombres como Eiffel, Alice, Boomerang, Pizza, Genie y Unicorn, así como los nombres Ada Lovelace, Bjarne Stroustrup y tipos de lenguajes como Basic, Ruby, Pearl, Python. La conexión entre estos términos es que todos se refieren a diferentes lenguajes de programación, según la lista proporcionada por la página web Wikipedia sobre lenguajes de programación.
Los niños de 3 y 4 años de la escuela primaria Profesor José Sánchez Sánchez escucharon una historia sobre un molinero y aprendieron sobre el proceso de hacer pan. Luego amasaron harina, agua, sal y levadura para hacer su propio pan. Mientras el pan se horneaba, alimentaron a los animales y jugaron a un juego. Finalmente, disfrutaron del pan recién hecho que hornearon.
Achieving Customer Excellence with VimpelcomYigal Roos
An overview of how Telecom operator Vimpelcom is creating a standard of customer excellence across international markets with FRTRSS Ambassador Promotions.
Online Entertainment Marketing Presentatie Volendam 18-11-2010Yigal Roos
As part of presenting new developments in social media marketing this presentation was put together to serve as inspiration for those working in the field of Music.
Frtrss company introduction dutch indies nlYigal Roos
The document discusses social media marketing strategies and campaigns. It provides examples of campaigns run by Fortress for clients in various industries like film, music and lifestyle. The campaigns involved creating viral content, games and contests on platforms like Hyves and YouTube. They aimed to increase brand awareness, build databases and engage target audiences. Specific tactics included influencer marketing, seeding, interactive videos and partnerships. The examples showed campaigns generated hundreds of thousands of video views and social reach for clients.
Specsavers has been identifying and activating brand ambassadors on an ongoing basis since 2012 using the FRTRSS platform. FRTRSS creates unique experiences for ambassadors through various channels to engage them. Some activations are niche targeted while others have wide reach. Examples described include campaigns for Father's Day, Valentine's Day, promoting local stores, introducing new eyewear designers, and an April Fools joke. FRTRSS also developed social media training for Specsavers employees. The goal is to build an ambassador network, promote engagement, and introduce new campaigns to raise brand awareness.
The document discusses a quiz competition held by GNOSIS 10, compiled by four people - Nigel, Krishna Sangeeth, Pradyoth C John, and Vinu Krishnan R. It contains 35 questions on various topics like history, movies, literature, science, and current events. The questions are answered correctly, showing the compilers' expertise in different domains.
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
1. Sir Walter Scott commented on Napoleon Bonaparte's abdication in 1814, comparing him to Hyder Ali and Tippu Sultan in terms of resolve and spirit.
2. The document asks the reader to identify Hyder Ali and Tippu Sultan.
3. It then asks the reader to identify a woman seen in a different form, which is Lady Gaga.
The document provides a choice round with different categories including advertisements, animations, covers, geek stuff, mixed bag, movie #$#@, pop culture, quiz, and sci-fi. Each category contains 3 short multiple choice or fill in the blank questions testing knowledge about topics ranging from popular culture to history to science fiction.
Presentazione della Kinovan srl e dei suoi servizi con un breve introduzione sul Transmedia Storytelling e sulla Crossmedialità.
http://www.kinovan.com
http://www.kinotek.org
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
"The fall of digital" as presented at Webuquerque, November 2010.
"For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet.
As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook and Twitter for connecting with potential customers. It provides examples of how the company GRIP has helped design professional websites for bus companies that improved their online presence and first impressions.
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook, Twitter, and YouTube to connect with potential customers. It provides examples of websites designed by GRIP Productions for bus companies and highlights how a professionally designed website can improve a company's image.
DIGITAL MARKETING OFFERS A NEW PARADIGM.
THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:
DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Internet has changed the rule of the game in tremendous way. Its now easier for an university graduate to start business and see it sailing in very short time.Thanks to the simple tools that are available at their disposal. For the big brands with big budgets for marketing, the simple question is what are are we waiting for? lets seize this opportunity and market our brand with most effective way.With internet it doesn't lie it gives you the appropriate numbers.
This book has more incites on how you can ride with internet to market your brand. enjoy!
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill
1) Social media is becoming more integrated with mobile technologies like location data and users' real-world social groups.
2) Marketers need to adapt to this changing consumer decision journey, which now begins with awareness from peers rather than traditional advertising.
3) Peer advocacy and recommendations will increasingly replace traditional advertising as consumers gain more control over the information and products they are exposed to.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Build A Brand To Grow Your Business - Crystal Peterson, .COResellerClub
The document discusses how .CO built its brand as a top level domain. It summarizes that .CO focused on having a great product with short, meaningful names; targeted early adopters and innovators; partnered with influential individuals and companies; and showed love for its customers. The document outlines seven lessons learned, including the importance of a great product, focusing on customers instead of features, gaining traction through early adopters, targeting the right audiences, leveraging partners, loving customers, and ignoring critics. It provides examples of Indian companies using .CO domains and contact information.
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
The document discusses a quiz competition held by GNOSIS 10, compiled by four people - Nigel, Krishna Sangeeth, Pradyoth C John, and Vinu Krishnan R. It contains 35 questions on various topics like history, movies, literature, science, and current events. The questions are answered correctly, showing the compilers' expertise in different domains.
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
1. Sir Walter Scott commented on Napoleon Bonaparte's abdication in 1814, comparing him to Hyder Ali and Tippu Sultan in terms of resolve and spirit.
2. The document asks the reader to identify Hyder Ali and Tippu Sultan.
3. It then asks the reader to identify a woman seen in a different form, which is Lady Gaga.
The document provides a choice round with different categories including advertisements, animations, covers, geek stuff, mixed bag, movie #$#@, pop culture, quiz, and sci-fi. Each category contains 3 short multiple choice or fill in the blank questions testing knowledge about topics ranging from popular culture to history to science fiction.
Presentazione della Kinovan srl e dei suoi servizi con un breve introduzione sul Transmedia Storytelling e sulla Crossmedialità.
http://www.kinovan.com
http://www.kinotek.org
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
"The fall of digital" as presented at Webuquerque, November 2010.
"For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet.
As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook and Twitter for connecting with potential customers. It provides examples of how the company GRIP has helped design professional websites for bus companies that improved their online presence and first impressions.
This document discusses the importance of having a website for a business. It provides several reasons why a website is important, including allowing customers and potential employees to find information about a company, making a good first impression, and directing web traffic. The document also discusses the importance of social media networks like Facebook, Twitter, and YouTube to connect with potential customers. It provides examples of websites designed by GRIP Productions for bus companies and highlights how a professionally designed website can improve a company's image.
DIGITAL MARKETING OFFERS A NEW PARADIGM.
THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:
DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Internet has changed the rule of the game in tremendous way. Its now easier for an university graduate to start business and see it sailing in very short time.Thanks to the simple tools that are available at their disposal. For the big brands with big budgets for marketing, the simple question is what are are we waiting for? lets seize this opportunity and market our brand with most effective way.With internet it doesn't lie it gives you the appropriate numbers.
This book has more incites on how you can ride with internet to market your brand. enjoy!
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill
1) Social media is becoming more integrated with mobile technologies like location data and users' real-world social groups.
2) Marketers need to adapt to this changing consumer decision journey, which now begins with awareness from peers rather than traditional advertising.
3) Peer advocacy and recommendations will increasingly replace traditional advertising as consumers gain more control over the information and products they are exposed to.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Build A Brand To Grow Your Business - Crystal Peterson, .COResellerClub
The document discusses how .CO built its brand as a top level domain. It summarizes that .CO focused on having a great product with short, meaningful names; targeted early adopters and innovators; partnered with influential individuals and companies; and showed love for its customers. The document outlines seven lessons learned, including the importance of a great product, focusing on customers instead of features, gaining traction through early adopters, targeting the right audiences, leveraging partners, loving customers, and ignoring critics. It provides examples of Indian companies using .CO domains and contact information.
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Instagram VS TikTok: Which one is best for your businessWDDUK
The document compares Instagram and TikTok as potential platforms for business marketing and influencer campaigns. It discusses key differences between the platforms, including their target demographics (Instagram skews older, TikTok younger), content capabilities (TikTok allows more video editing), and monetization options (Instagram has more established paid advertising). Ultimately, it concludes that both platforms have merits for different types of campaigns, and businesses should consider their goals and audience when deciding which may work best.
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
Jo Hart, a PR and communications consultant with 10 years of experience, presented 10 ways for businesses to generate free publicity. These included working with local media outlets to pitch stories, building an online presence on social media platforms like Facebook, Twitter, LinkedIn and Instagram that target their customer demographics, and attending or sponsoring local events and awards programs to grow their professional network. The presentation emphasized understanding the business's customers, creating valuable content for media outlets and social media followers, and maximizing publicity opportunities before, during and after events.
This document provides a 9-step guide to using Foursquare for social media marketing. It recommends businesses claim their listing, create a brand identity, add incentives for check-ins, reward top customers, add tips and things-to-do, put up posters, hold badge parties, track analytics, and promote Foursquare across other channels. The guide also suggests integrating Foursquare buttons and activities on a company's website to drive more customers into stores through gamification and rewards on the location-based social network.
1. The document discusses how social media and business can work together, defining social media and outlining various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Foursquare.
2. It provides advice on using each platform to help businesses and lists advantages of social media like being cheap, powerful, and a way to interact with customers.
3. The document stresses the importance of having a social media policy and mixing platforms for most effective marketing to lower costs, raise traffic, and drive more sales through customer loyalty and engagement.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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31. SOCIAL MEDIA & SOCIAL BRANDING FOR ENTREPRENEURS So, Knowwhoandwhereyour customer is Whattoachieve Define brand positioning Choosechannels Content strategy Free resources Choosetooling Create digital footprint Listen & take your time Measuresuccess!
START WITH SHORT INTRODUCTIONHOW SOCIAL MEDIA TOUCHES BUSINESSFEW CASES TO ILLUSTRATE (NO TOP 5)TIPS TO IMPLEMENTQ&A
Social BrandingAgencyCommunitySocial Business Talent (met EVG Start)
Wie maakt al zakelijk gebruik van social meda?
HYPELet's face it...social media is a buzz word. Yes...look at us all here for yet another presentation about social media. Why is it a HYPE? because it is simply the internet of today and all we're doing is providing a platform and techniques to stay directly in touch with people we wouldn't be otherwise. IT ALLOWS YOU TO TAP IN TO WORD OF MOUTH
WHAT IS IT?FACILITATOR for COMMUNICATIONB2B or B2CNow, unless you are in the it business and you're sitting on a developed platform for which you can charge membershipfees, virtual money, or micropayments...or you happen to own a brick n mortal or webshop with real existing customers..you gotta forget about sales (for now)...because as i said social media is a facilitator and not a magic word that when you mention it you instantly become a millionaire.
TO BE SOCIAL OR NOT TO BE SOCIALHow do you answer this question? Are any of your stakeholders easilier reach through social media and do you need social media channels to facilitate any of the before mentioned processes? IT COSTS TIMELet's be honest, great possibilities but time is extremely limited. So if yo u do engage..make sure you have RESOURCES (people or tools to help you).MY SPACE EXAMPLESo:STAKEHOLDERS REACHED?DO I NEED IT TO RUN MY BUSINESS? (CAN IT IMPROVE MY BUSINESSPROCESSES)(PRIVACY) DO I WANT THE FBI TO BE ABLE TO TRACE MY EVERY MOVE? (if you're doing something shady you might not want to have too many roads leading back to you I guess.)ANSWER??IF NO, THEN YOU JUST SAVED YOURSELF A WHOLE BUNCH OF TIME WHICH IS GOOD FOR YOUR BUSINESS!
ANSWER IS YES:YOU NEED A STRATEGY / BUSINESSPLANSOCIAL MEDIA IS CONTINUOUSDEFINE SCOPE – WHO, WHAT, WHERE, WHEN, HOWCONTENT STRATEGYSocial Media is continuous and happening 24/7…no separate communication bursts like in the past but…continuous presence. Because of this huge scope and large amount of social media channels entrepreneurs have to write a social media “businessplan”.
IF YOU DON”T KNOW THE ASNWER OR DO KNOW THE ANSWER…LET”s LOOK AT SOME POSSIBILITIESCASES
PROMOTIONBUY PRODUCTS WITH EXPOSUREFOR MARKETEERS AND CONTENT CREATORS THAT WANT TO CREATE A BUZZGIVE ME ACCESS TO YOUR NETWORKS AND GET BOOKS, MOVIES, MUSICVIRAL EFFECT
PROMOTION + SALESGebruikers/donateurs schrijven zich in en zetten iedere maand een vastgesteld bedrag van minimaal 2 euro opzij. Makers kunnen een Flattr-button bij hun content plaatsen. Door op de button te klikken toon je als gebruiker je waardering. Aan het einde van de maand wordt het Flattr maandbedrag gelijk verdeeld over de contentmakers, afhankelijk van het aantal kliks. Als een taart die in gelijke stukken wordt gesneden. Als Flattr aanslaat kan het een zeer grote impact hebben op de online wereld. Persoonlijk vraag ik mij af wat de invloed zal zijn op de a. op special interest websites, klantenclubs en in e-mailmarketing. Maar denk eens aan mogelijkheden die Flattr in combinatie met sociale netwerken en kanalen als Youtube, Twitter, Facebook, Hyves en zelfs een businessnetwerk als LinkedIn kan hebben.Makers kunnen een Flattr-button bij hun content plaatsenGebruikers betalen min. 2 euro per maand
http://www.youtube.com/watch?v=kwvExIWf_UcFilmpje speelt af in scherm. Mocht het niet werken, klik op het logo. Deze linkt naar de directe Youtube pagina.
JIMMY ALTEROnder de naam #DinsdagWindag zijn we een wekelijkse competitie begonnen via de Jimmy Alter Twitter. Aan het begin van elke dinsdag, om klokslag 12 uur, plaatsen we de nieuwe #DinsdagWindag tweet. Door simpelweg @jimmyalter te volgen en het bericht te Re-Tweeten maak je kans op de prijs van die dinsdag. Dit kost twee muisklikken en is daarmee erg laagdrempelig. Het grote voordeel van deze opzet is dat iedereen die meedoet op zijn beurt al zijn volgers op de hoogte stelt van de competitie en daarmee het bestaan van Jimmy Alter. Het belangrijkste doel van de #DinsdagWindag actie is het vergroten van de Jimmy Alter following. We zien dat Twitter een steeds belangrijkere bron van traffic wordt. Op deze manier maken we gebruik van ons bestaande Twitter netwerk om deze uit te breiden en daarmee het verkeer naar de website te vergroten. Sinds de 7 weken dat de #DinsdagWindag acties lopen is de Jimmy Alter twitter following gestegen van 1183 naar 1429 followers vandaag (2 april). Dat is een stijging van 21%. Het aantal bezoeken uit Twitter aan Jimmyalter.nl is deze periode met 62% gestegen! Het enige wat we daarvoor gedaan hebben is 7 dagen een aantal berichten plaatsen om de bestaande following te activeren.(maart 2010)
BRANDINGBECOME PART OF YOUR TARGET AUDIENCEINCREASE FINDABILITY (AND THUS TRAFFIC)SHARE USEFUL (OR UNUSEFUL) INFORMATIONSHOW MORE THAN JUST PRODUCT INFORMATION
Blog social media as an extension of your brand
CUSTOMER SERVICE
CUSTOMER SERVICE / WEBCAREINSTANT ANSWERS TO QUESTIONSHAPPY CUSTOMERS WILL SHARE EXPERIENCEACTIVE MONITORING TO PROACTIVELY ENGAGE CUSTOMERSNOTIFY ABOUT SERVICE DISTUPTIONS
Southwest Airlines zoekt klanten op Twitter en gaat gesprek aan. MORE THAN 1.000.000 FOLLOWERS
R&D BY CROWSOURCINGLISTENING TO CUSTOMERS VALUABLE INPUTEXAMPLES
DELL IDEASTORM
STARBUCK (MYSTARBUCKSIDEA)
POLLSLOYALTY (POINTS)IDEAS IN ACTIONSPINOFF:: IDEAS THAT AREPOTENTIALLY WORTH MILLIONS + FREE PUBLICITYOTHER EXAMPLES: CREATE R&D PLATFORM
CREATE A PLATFORM AND MAKE MONEYFORGET PRIVACYPATIENTS SHARE HELATH PROFILESELL DATA FOR HUGE SUMS OF MONEY TO FARMACEUTICALS OTHER EXAMPLES: CROWSOURCING FOR MARKETING VIDEOCLIPS (One Frame of Fame) C-Mon & Kypski:
Merk: Tobi.com Campagne: Augmented Reality Dressing RoomUNIQUE CUSTOMER EXPERIENCEEXTRA DIMENSION ONLINE SHOPPINGCOMPLETE INETGRATION WITH WEBSHOPSHARE ON SOCIAL NETWORKS
STILL NOT CONVINCED…OR NOT SUITABLE?THEN CHECK THIS OUT
PERSONAL BRANDING+ MAKE MONEY FOR YOURSELFLize Korpershoek (25 jaar) heeft een succesvolle blog opgezet waarin zij tegen betaling tekeningen op ingestuurde foto’s maakt. Met het geld wilt zij een nieuwe macbook kopen. Hoe meer geld iemand doneert, hoe mooier en uitgebreider de tekening.
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IF ALL ELSE FAILSUSE SOCIAL MEDIA TO FIND A JOBAnd of course for those of you who might temporarily give up on pursuing your own business then there's always: social media to find a job!
Determine customer / target audience.Determine what you want to achieve? And how is it going to touch your business processesDefine brand positioning Choose channels Create Content Strategy (and stick with it) - Don’t spam; Be relevant: Humor; exclusive (deals or news) innovate, preference treatment (offering exclusives); Don’t be afraid of negative commentsFree Resources + Setup internal organization Choose tooling? Examples social media toolkitsGrow digital footprintListen & take Your timeMeasure success (determine KPI’s)
MOVIENOW YOU GOT YOUR CONTENT STRATEGYFACEBOOK NETTIQUETTEFACEBOOK MANNERS