SlideShare a Scribd company logo
 Social Media    Interactive Campaigns
 La Roux, Pendulum, Simple Plan, The Mars Volta, Bullet For
  My Valentine, Yael Naim, The Jonas Brothers, Muse, Melee,
  Rammstein, Panic At The Disco, R.E.M., Gnarls Barkley, Estelle,
  Razorlight, Hard-Fi, Rooney, Serj Tankian, Kaiser Chiefs,
  Paramore, Craig David, Death Cab For Cutie, Audio Slave, Kid
  Rock, Cold War Kids, Scars On Broadway, Daniel Powter, Alanis
  Morisette, Enya, The Bravery, Seal, White Lies, Franz
  Ferdinand, Josh Groban, TI, Blood Red Shoes, Dredge, The
  Script, Pearl Jam, Paolo Nutini, Ronan Keating, Holywood
  Undead, Green Day, Arctic Monkeys, Queens of the Stone
  Age….and many more.
   Pixie Lott
   Linkin Park
   White Lies
   Pink!
   Katy Perry
   Florence + The Machine
   Hurts
   Amanda Jenssen
   Valerius
   B.o.B
 Marketing tools get created on local basis, little
  synergy
 Local sites/profiles are only managed during
  release period
 Budgets are low – efficiency has to be high
 International tool
   Low one-time development costs
   Segmentation based on place of residence user
 CMS
   Localized markets (promotions, salespartners, incentives)
   Continue relevant content
 Activation of fans
 Long Term content strategy
http://apps.facebook.com/taio_cruz/
   Custom Tab creator for fans
   Share & earn credits
   Top fans overview
   Newsfeed (option to create local news)
   Incentives Box (option for local incentives)
   Shoplinks (option for local shoplinks)
   Automatic Language Filtering
   Allows territories to target fans locally
   Add Taio calendar directly into fan agenda (Flogs)
http://apps.facebook.com/taio_cruz/




Damrak 70 Suite 5.71
1012LM Amsterdam
020-6611506

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Taio Cruz

  • 1.
  • 2.  Social Media  Interactive Campaigns
  • 3.  La Roux, Pendulum, Simple Plan, The Mars Volta, Bullet For My Valentine, Yael Naim, The Jonas Brothers, Muse, Melee, Rammstein, Panic At The Disco, R.E.M., Gnarls Barkley, Estelle, Razorlight, Hard-Fi, Rooney, Serj Tankian, Kaiser Chiefs, Paramore, Craig David, Death Cab For Cutie, Audio Slave, Kid Rock, Cold War Kids, Scars On Broadway, Daniel Powter, Alanis Morisette, Enya, The Bravery, Seal, White Lies, Franz Ferdinand, Josh Groban, TI, Blood Red Shoes, Dredge, The Script, Pearl Jam, Paolo Nutini, Ronan Keating, Holywood Undead, Green Day, Arctic Monkeys, Queens of the Stone Age….and many more.
  • 4. Pixie Lott  Linkin Park  White Lies  Pink!  Katy Perry  Florence + The Machine  Hurts  Amanda Jenssen  Valerius  B.o.B
  • 5.  Marketing tools get created on local basis, little synergy  Local sites/profiles are only managed during release period  Budgets are low – efficiency has to be high
  • 6.  International tool  Low one-time development costs  Segmentation based on place of residence user  CMS  Localized markets (promotions, salespartners, incentives)  Continue relevant content  Activation of fans  Long Term content strategy
  • 8.
  • 9. Custom Tab creator for fans  Share & earn credits  Top fans overview  Newsfeed (option to create local news)  Incentives Box (option for local incentives)  Shoplinks (option for local shoplinks)  Automatic Language Filtering  Allows territories to target fans locally  Add Taio calendar directly into fan agenda (Flogs)
  • 10.
  • 11. http://apps.facebook.com/taio_cruz/ Damrak 70 Suite 5.71 1012LM Amsterdam 020-6611506